Marathon Sports (retailer)

Marathon Sports, Inc.
Marathon Sports
Industry Retail, Specialty
Founded Cambridge, Massachusetts, United States)
Founder Howard Sagrans
Headquarters Waltham, Massachusetts
Number of locations
19 (11 Marathon Sports, 4 Sound Runner, 3 Runner's Alley)
Area served
Connecticut, Maine, Massachusetts, New Hampshire, and Rhode Island
Products Running/Walking Footwear and Athletic Apparel
Footnotes / references

Marathon Sports, Inc. is an American chain of sporting goods retailers. It is headquartered in Waltham, Massachusetts,[2] and operates 11 stores in Massachusetts under the Marathon Sports brand, locations in Connecticut operating under the SoundRunner brand[4][5] and three locations in New Hampshire operating under the Runner's Alley brand.[6] The chain mainly sells running/walking footwear and athletic apparel.

All stores that fall under the Marathon Sports, Inc. umbrella are considered run specialty stores. Run specialty stores specialize in all aspects related to running including running shoes, socks, nutrition, hydration and apparel. Employees are trained in how to fit customers for running and walking shoes and are very knowledgeable on any injuries related to running.[7] The stores under Marathon Sports, Inc. umbrella are involved with their local running communities. Many stores have training groups for races, from 5ks to half marathons. [8]


In a joint venture between Marathon Sports, the Boston Athletic Association and athletic supplier Adidas, a 2,000 sq ft (190 m2) Boston Marathon museum, locker room, and retail store was built just blocks from the marathon finish line. Historic relics displayed include clothing and shoes worn by runners and a second-place medal from the first Boston Marathon in 1897. The store is managed and staffed by Marathon Sports and features clothing, shoes, and other products from Adidas.[9] This new retail concept was planned to become a community hub for runners who are traveling to the city and for runners who live and work in the city.[10]

Boston Marathon bombing

On Patriots' Day, April 15, 2013, the 117th annual Boston Marathon was struck by two pressure cooker bombs, with the first exploding outside the Marathon Sports store located at 671–673 Boylston Street at 2:49:43 pm EDT.[11] Employees of the store provided first aid to some of the bombing victims by using clothing as makeshift tourniquets.[12] Staff members and customers also testified at the bombing trial against then-suspect Dzhokhar Tsarnaev in 2015.[13]



  1. None (1982). BusinessWeek, Issues 2750-2758. McGraw-Hill. Retrieved 2013-04-24.
  2. 1 2 Walker, Jim (22 August 2012). "Marathon Sports moving headquarters, warehouse to Moody Street, Waltham". Brand New Watch. GateHouse Media, Inc. Retrieved 2013-04-24.
  3. "Annual Report Marathon Sports, Inc. 2014". Retrieved 2016-02-08.
  4. Smith, Steve (2015-12-07). "SoundRunner To Appeal To Fit Locals". Hartford Courant. Retrieved 2016-02-08.
  5. Woodward, Curt (2015-09-18). "Deal-hunting startup ShoeKicker raises eyebrows in boutique running sector". Boston Globe. Retrieved 2016-02-08. The company continues to grow, recently doubling its Sound Runner stores in Connecticut to four locations, along with the 11 Marathon Sports stores in Massachusetts.
  6. Alden, Doug (2016-01-24). "Manchester's Collector's Heaven has new owner". New Hampshire Union Leader. Retrieved 2016-02-08. Peddie, who also owns New Hampshire-based Runner’s Alley, plans to move the Manchester Runner’s Alley from its current leased spot on Hanover Street to the new location this spring.
  7. "10 Reasons To Shop At Running Specialty Stores |". 2014-05-23. Retrieved 2016-10-19.
  8. "STORE EVENTS". Marathon Sports. Retrieved 2016-10-19.
  9. Luna, Taryn; Borchers, Callum (2015-04-02). "Boston Marathon to open new 'front door' on Boylston". Boston Globe. Retrieved 2016-02-08.
  10. Malamut, Melissa (2015-04-02). "Adidas and B.A.A. to Open New Store Concept Called 'RunBase'". Boston (magazine). Retrieved 2016-02-08.
  11. Abel, David; Silva, Steve; Finucane, Martin (2013-04-15). "Explosions rock Boston Marathon finish line; dozens injured". Boston Globe (online ed.). Retrieved 2016-02-08.
  12. Hughes, Lisa (2013-04-17). "Marathon Sports Employee Details Horror Of Boston Bombings". WBZ-TV. Retrieved 2016-02-08.
  13. Germano, Beth (2015-03-04). "New Video Shows Chaos After Boston Marathon Bombing". WBZ-TV. Retrieved 2016-02-08.
  14. "The 50 Best Running Stores in America for 2012". Competitor magazine. Competitor Group, Inc. 2013-07-01. Retrieved 2016-02-08.
  15. "The 50 Best Running Stores in America for 2015". Competitor magazine. Competitor Group, Inc. Retrieved 2016-02-08.
  16. "Best of Boston, Shopping". Boston Magazine. Metrocorp, Inc. July 2012. Retrieved 2013-04-07.
  17. "Best of Boston 2007 Running Gear". Boston Magazine. Metrocorp, Inc. 2007. Retrieved 2013-04-24.
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