Manpasand Beverages

Manpasand Beverages Limited is a limited liability company in India. It owns brands such as MangoSip, Fruits Up, Manpasand ORS, and Pure Sip. Its MangoSip brand was the 2nd largest selling mango drink in India in 2014.[1]

History

Manpasand Beverages was established in 1998 by Dhirendra Singh.[1] Mr. Singh leased a factory formerly run by Mahananda Dairy in Mumbai to produce MangoSip, and began selling it in smaller tier-2, semi-rural, and rural markets that were ignored by the existing large beverage companies.[1][2]

The company realized the potential its flagship brand MangoSip had after succeeding in Uttar Pradesh. The same distribution formula helped them to grow the number of distributors steadily in other parts of India.[3]

In 2011, venture capital company SAIF Partners purchased 25% of the company.[1]

Future

The company plans to raise around ₹400 crore from an initial public offering in 2016.[4]

Products

Mango Sip

The Mango Sip brand was established by Dhirendra Singh. The company has signed up Hindi film actor Sunny Deol as the brand ambassador.[5]

Fruitsup

The Fruits Up line of premium fruits drinks includes varieties such as guava, lichi, mango, apple, orange and mixed fruits.

Pure Sip

Pure Sip is a packaged drinking water brand launched in 2014 by Manpasand Beverages Ltd.

Manpasand ORS

Launched in 2014, Manpasand ORS is ready-to-drink oral rehydration salts sports drink. It is available in apple and orange flavors. It comes in 200 ml. tetra pack that is designed to be carried in a water belt and be consumed during exercise.[6][7]

References

  1. 1 2 3 4 "Forbes India Magazine - MangoSip Is Aiming For a Pan-India Presence". Forbesindia.com. Retrieved 2015-06-22.
  2. ↑ indiainfoline.com. "Manpasand Beverages 'Mango Sip' ranks 4th in juice brand". Indiainfoline.com. Retrieved 2015-05-12.
  3. ↑ "Manpasand Beverages to expand operations". The Hindu. 2013-12-05. Retrieved 2015-06-22.
  4. ↑ "Manpasand Beverages plans IPO next year to raise upto Rs 400 crore - timesofindia-economictimes". Articles.economictimes.indiatimes.com. 2014-05-28. Retrieved 2015-05-12.
  5. ↑ "Manpasand signs Mr. Sunny Deol as brand ambassador for Mango Sip | Business Standard News". Business-standard.com. 2014-01-13. Retrieved 2015-05-12.
  6. ↑ Alex Folkl (2010-11-19). "How Oral Rehydration Salt Works". Livestrong.Com. Retrieved 2015-06-22.
  7. ↑ "Oral Rehydration Salts". Trail Run Events. Retrieved 2015-06-22.

External links

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