Mandana Dayani

Mandana Dayani

Photograph by Rick Navarro
Born Tehran, Iran
Nationality American
Alma mater University of Southern California
Occupation businessperson, entrepreneur
Known for Rachel Zoe Everything But The House

Mandana Dayani is a branding, technology, and fashion expert known as a former Vice President at the fashion and media company, Rachel Zoe where she appeared regularly on Bravo’s The Rachel Zoe Project. Presently, she is the Chief Brand Officer for Everything But The House, an online marketplace for estate sales.[1][2]

Early life

Mandana Dayani was born in Tehran and attended University of Southern California, where she went on to earn a JD from the USC Gould School of Law. Following law school, she practiced law at the international firm Paul Hastings before leaving law to pursue a career in the fashion industry.[3]

Rachel Zoe

In 2010, Mandana left Paul Hastings to help launch the Rachel Zoe Collection, a contemporary womenswear collection consisting of apparel, shoes, handbags and jewelry, and to define and grow the company’s initiatives in business development, digital media, strategic investments, licensing, publishing, brand partnerships, endorsements, and television production. Mandana was eventually named VP of Rachel Zoe, a position she held until 2015 when she left the company.[4]

Everything But The House

Currently, Mandana is the Chief Brand Officer of Everything But The House, an online marketplace for estate sales which she joined in 2015 to build an office in Los Angeles focused on marketing, merchandising, business development, design, mobile, and content strategy of EBTH's unique vintage items.[5] Later that year, The Los Angeles Business Journal named Mandana to its 2016 class of Women of Influence honorees.[6]

References

  1. O'Brien, Sara (5 November 2016). "15 Questions With Mandana Dayani". CNN Money. Retrieved 24 May 2016.
  2. "Power Player: Mandana Dayani". GOOP. Retrieved 24 May 2016.
  3. Mertens, Maggie (30 March 2016). "10 Things Good Managers Never, Ever Do". Refinery 29. Retrieved 24 May 2016.
  4. Staff (16 July 2013). "Women of Style: Mandana Dayani". Rachel Zoe Report. Retrieved 24 May 2016.
  5. Savoie, Gabrielle (8 March 2016). "How Rachel Zoe's Former VP Is Revolutionizing the Estate-Sale Model". MyDomaine. Retrieved 24 May 2016.
  6. Staff (22 January 2016). "Meet Mandana Dayani, chief brand officer of Everything But the House and a Woman of Influence". Los Angeles Business Journal. Retrieved 24 May 2016.
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