Madame (clothing)

Background

Madame was established in the early 1980s,[1][2] based in Ludhiana, Punjab.[2] There are over 800 employees.[3] The brand is targeted at teenage and younger women.[4]

Retail

The brand has undergone notable expansion, opening its first exclusive store in Mumbai in 2002.[1] There were 58 exclusive stores in 42 cities in 2009.[5] There were 64 exclusive stores in 2010, and also 600 multi-brand outlets.[4] In 2014, there were 102 exclusive stores across India and also four stores in Saudi Arabia.[6]

References

  1. 1 2 Ramanjit Kaur (December 14, 2009). "Only for You, Madame". Franchise India Holdings Ltd. Retrieved April 24, 2014.
  2. 1 2 Anandita Gupta (January 28, 2011). "Knitting up a storm". India_Today. Retrieved April 24, 2014.
  3. ↑ "Nomination for ET NOW-IndiaMART Leaders of Tomorrow 2012". Economictimes.com.
  4. 1 2 "Madame presents MELANGE- its Autumn Collection!". Business-standard.com. September 21, 2010. Retrieved April 24, 2014.
  5. ↑ "Women fashion brand 'Madame' to open 42 stores". Dnaindia.com. 2009. Retrieved April 24, 2014.
  6. ↑ "Madame to open 30-35 stores via franchise route.". February 24, 2014. Retrieved April 28, 2014.
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