Mac AIDS Fund

M∙A∙C AIDS Fund (M·A·F)
Founded 1994
Founder Frank Toskan, Frank Angelo
Type Operating public charity
Focus Humanitarianism
Area served
Product Viva Glam
Method Funding direct care, Educational programs, prevention
Owner Estee Lauder
Key people
Nancy Mahon, Esq., Executive Director, M·A·C AIDS Fund; Senior Vice President, M·A·C Cosmetics

M∙A∙C AIDS Fund (M·A·F) is a public charity established in 1994 to support people living with HIV/AIDS worldwide. It donates funds to communities and organizations that offer services to people with HIV/AIDS and help to prevent the disease through educational programs. The fund is financed entirely by the sale of MAC Cosmetics' Viva Glam products.

About the fund

According to a press release from the President's Emergency Plan for AIDS Relief announcing a partnership with the fund:

The M·A·C AIDS Fund, the heart and soul of M·A·C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised $380 million (US) exclusively through the sale of M·A·C’s Viva Glam Lipstick and Lipglass donating 100 percent of the sale price to fight HIV/AIDS.[1]

Among the other organizations with whom the fund partners is the United Nations Foundation.[2]


MAC Cosmetics and MAC AIDS Fund Creator Frank Angelo

The M∙A∙C AIDS Fund was established in Toronto in 1994 by Frank Angelo and Frank Toskan. In 1985 they had co-founded MAC Cosmetics, initially a manufacturer of make-up for models and professional make-up artists. The fund's income came primarily from the sales of its Viva Glam product line and the sales of greeting cards designed by children with AIDS. In 1994, Angelo and Toskan sold 51 percent of their business to Estée Lauder Companies who then completed their acquisition of the company in 1998. In its board meeting of April 2004, the Mac AIDS Fund directors comprised Ian Ness, Charles Richards, Frank Doyle, Michael Laucke, Bruce Hunter and John Demsey served as Chairman.[3] As of 2015, John Demsey, the Group President of Estee Lauder Companies, serves as Chairman of the Mac AIDS Fund's Board of Directors.[4][5][6]

Viva Glam

The M∙A∙C AIDS Fund is supported exclusively by the sales of the MAC Cosmetics Viva Glam line which features lipsticks and lip glosses. MAC cosmetics donates 100 % of the earnings to the found which helps kids living with HIV around the globe .[7]

In 2002, MAC Cosmetics also began to offer "Good Spirits" makeovers. The makeovers are free and designed to teach men and women, including transgender people, living with HIV/AIDS make-up skills that can make them look and feel better. Professional MAC make-up artists demonstrate techniques that can decrease the appearance of physical problems that may occur from medicine and treatment for HIV/AIDS.[8]

Media campaigns

Over the years the fund has brought celebrity endorsers to their advertising campaigns, with Rupaul being the first one in 1994.

Mary J. Blige was named spokesperson for the 2001 Viva Glam III Lipstick alongside Rap Artist Lil' Kim. She returned for the 2002 Viva Glam IV campaign which also featured Elton John and Shirley Manson[9]

On World AIDS Day in November 2002, a showing of the film Pandemic: Facing AIDS by Rory Kennedy (sponsored in part by MAC cosmetics) took place at the United Nations Headquarters in New York.[10][11]

In 2004, Christina Aguilera, Pamela Anderson,[12] Missy Elliott, Linda Evangelista, Chloë Sevigny and Boy George were named the spokespeople for Viva Glam V.[13]

Fergie[14] appeared on several magazine spreads for Viva Glam. She also became the fund's spokesperson for the global youth prevention initiative.[15]

The Spring 2010 Viva Glam VI spokeswomen included Cyndi Lauper[16] and Lady Gaga.[17][18]

The 2012 Viva Glam spokespeople were Nicki Minaj and Ricky Martin, who is the first Latin American man to be asked to be a part of Viva Glam. They both created their own Viva Glam cosmetics. Minaj's was a light pink lipstick while Martin's was a lip conditioner. Minaj's lipstick becoming the best selling Viva Glam lipstick of all time, and she was invited back to front the 2013 campaign solo.[19] The 2014 Viva Glam spokesperson was Rihanna, who raised 50 million for the MAC AIDS Fund. [20] [21] Miley Cyrus became the 2015 Viva Glam spokesperson, going on to outsell Nicki Minaj's previous best of $350m by over $50m. Miley's 2015 campaign raised $400m. Ariana Grande is the 2016 Viva Glam spokesperson. [22]


  1. President's Emergency Plan for AIDS Relief (November 14, 2014). Press release: "PEPFAR and MAC AIDS Fund Partnership Will Strengthen HIV/AIDS Services for Youth". Retrieved 7 November 2015.
  2. United Nations Foundation. Partner organizations: MAC AIDS Fund. Retrieved 7 November 2015.
  3. Members of The Mac AIDS Fund board meeting of April 2004
  4. Shea, Courtney (2 November 2014). "MAC co-founder Frank Toskan on why blue hair is good for business". Globe and Mail. Retrieved 7 November 2015.
  5. "Frank Angelo, 49, Cosmetics Innovator, Dies". The New York Times. January 17, 1997. Retrieved 2015-11-07.
  6. Mac AIDS Fund. Leadership. Retrieved 7 November 2015.
  7. MAC AIDS Fund. "How it Works". Retrieved 7 November 2015.
  8. MAC AIDS Fund. "Heart and Soul". Retrieved 7 November 2015.
  9. PR Newswire (4 March 2002). "M.A.C Cosmetics Reveals Advertising Campaign Starring Elton John, Mary J. Blige and Shirley Manson, the New Spokespeople for VIVA GLAM IV Lipstick and The M.A.C AIDS Fund". Retrieved 9 November 2015.
  10. "Moxie Firecracker Films". Retrieved 2015-11-09.
  11. Farley, Alan (21 October 2004). "Michael Laucke in Interview (GuitarFest in St Trinity Church)". KALW Radio (Berkeley, California). So, for this film with Rory Kennedy (Pandemic:FACING aids), since we (MAF) give away 3 to 4 million a year, we couldn't afford to finance the whole film. So we contacted the Gates foundation and the financing came through, based on Rory's credibility. ...we lost title sponsorship. It (a showing) took place at the United Nations in that room with the name tags of each country on the seats. ...and later that month all of us (all the directors) were convened at the United Nations again to receive an award from Kofi Anan. ...Danny Glover was there, Elton (John) wasn't... It was amazingly successful, but of course so sad. Of the 5 countries portrayed in the film, only the wealthier countries did ok, and people survived.
  12. "Letter to Estée Lauder...". Pamela Anderson. Retrieved 2016-02-20.
  13. Archived from the original on January 31, 2010. Retrieved March 24, 2010. Missing or empty |title= (help)
  14. Archived from the original on February 27, 2010. Retrieved March 24, 2010. Missing or empty |title= (help)
  15. Archived from the original on February 27, 2010. Retrieved March 24, 2010. Missing or empty |title= (help)
  16. "M·A·C Pro |". Retrieved 2015-11-07.
  17. "M·A·C Pro |". Retrieved 2015-11-07.
  18. Archived from the original on March 23, 2010. Retrieved March 24, 2010. Missing or empty |title= (help)
  19. . 2013-04-24 Retrieved 2015-11-07. Missing or empty |title= (help)
  20. "Rihanna Joins Viva Glam by MAC to Fight AIDS". The New York Times. 2014-02-03. Retrieved 2015-11-17.
  21. "rihanna's viva glam raises $50 million for mac aids fund". Rihanna Now. 2015-02-13. Retrieved 2015-11-17.
  22. "Miley Cyrus Is the New Face of MAC AIDS Fund's Viva Glam Makeup". POZ. 2014-11-3. Retrieved 2015-11-17. Check date values in: |date= (help)
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