MTV Select

Genre Music
Opening theme MTV Select Opening Theme
Ending theme MTV Select Ending Theme
Country of origin Canada
Original language(s) English
Release
First shown in UK
Original release January 1, 1996 (1996-01-01) – September 10, 2001 (2001-09-10)

MTV Select was a television program airing weekday afternoons on MTV across Europe. It was launched in 1997 (a similar series MTV Dial aired between 1996-1997 on MTV Europe but was replaced by MTV Select). Originally, there were four versions of MTV Select including a German, Italian, UK, and pan-European versions that aired on local MTV channels: MTV Germany, MTV UK and Ireland, MTV Italy and the original European channel MTV Europe. Later versions included Polish, Romanian, and Spanish versions of the show; however, these were later canceled by MTV to make way for European versions of TRL. TRL UK and TRL Poland where later axed due to poor ratings as they never received the same success as MTV Select.

MTV Select later appeared on MTV Japan in 2000 and was later replaced. The show is currently a big hit on MTV India, where the show format is to telecast live user requests, received through phone calls or emails. With the launch of MTV Canada, a Canadian version of MTV Select aired on AChannel, MTV Canada, and Toronto One. Hosted by Amanda MacKay and Brian Adler and taped in Vancouver, British Columbia, the show featured interviews with bands and singers, video requests, and a countdown of the ten songs that received the most votes at the Select website, starting at Number 10 on Monday and ending at Number 1 on Friday. When MTV Canada was rebranded as Razer, the show was renamed 969.

Today, most European MTVs no longer have live studio-based interactive request shows.

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References


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