MTV Germany

MTV Germany
Launched 1997
Owned by Viacom International Media Networks
Slogan MTV: All Eyes On ...
Sky Deutschland 50
Kabel Deutschland -
Screenshot of MTV Germany (2011)

MTV Germany, is a 24-hour German-speaking entertainment channel operated by MTV Networks Europe. The channel was launched as MTV Networks Europe began to localize its brand throughout Europe in 1997. MTV Germany (previously MTV Central) was launched on March 7, 1997. The channel was set up to counteract strong competition from former rival VIVA.







Former Local Shows

VJS (2010)

On-air Design

On September 7, 2008 MTV Germany changed their old Wishful Object on-air design to a new MTV: All Eyes On... design, which is also MTV Germany's new slogan. The on-air design was changed once more in July 2009 as a result of re-branding of all MTV channels (excluding MTV US).

MTV Germany also has an advertising agency named Dydree, although it also works for other companies like ARD and Disney.

All Eyes On...

All Eyes On... is one of MTV Germany's ways of highlighting singers and bands, which have released new music (and also might not already be widely known). Changing bi-weekly, an artist or group is chosen and then featured in clips announcing commercial breaks. The first band name to be put under the "All Eyes On" badge was MIA.; on October 6, the first non-German artist was Alicia Keys.

See also


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