MTV Brand New (Netherlands)

MTV Brand New
MTV Brand New logo
Launched August 1, 2006
Network MTV
Owned by Viacom International Media Networks Northern Europe
Picture format 16:9 576i (SDTV)
Country Netherlands
Broadcast area Netherlands
Sister channel(s) MTV
MTV Music 24
MTV Hits
MTV Rocks
MTV Dance
VH1 Europe
VH1 Classic Europe
Comedy Central
Comedy Central Family
Comedy Central Extra
Nick Jr.
Nick Hits
Website MTV Brand New Nederland
Ziggo (Netherlands) Channel 604
CAIW (Netherlands) Channel 129
Delta NV (Netherlands) Channel 204
KPN (Netherlands) Channel 402

MTV Brand New is a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the Netherlands. An Italian version of the channel launched on September 14, 2003. It also launched in Germany in 2011.


MTV Brand New is derived from the hit pan-European MTV music show brand:new which launched in 1999 on MTV's regional channels. The show was known as mtv:new or brand:new on MTV. The show focused primarily on new music releases, cutting edge music videos, introducing new artists and bands, interviews and live performances. The programme was turned into a stand-alone music channel in Italy in 2003.[1] Since then MTV Networks Europe has begun to roll out localized Brand New channels gradually.

In 2006, the flagship program became a stand-alone channel in the Netherlands and Flanders featuring new music videos, alternative, punk and rock videos 24 hours a day without any commercial breaks. In the evening the channel also broadcasts MTV Live shows as well. The channel kicked of on KPN IPTV network, CAIW Cable television, UNET Fiber to the Home network and @Home Cable television[2] on August 1, 2006.[3] Followed by UPC Netherlands on October 5, 2006.[4]

The channel identity was designed by Dutch creative studio PostPanic.[5]

Additional Channels in the Netherlands


  1. "MTV Global Fact Sheet" (PDF). Retrieved October 1, 2012.
  2. "Themakanaal MTV Brand New". July 23, 2006.
  3. "MTV komt met MTV Brand New". de Volkskrant. July 25, 2006.
  4. "Aanpassing digitale tv-pakketten UPC". October 5, 2006.
  5. "Creatie - MTV Brand New". Creatie. October 3, 2006.
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