MTV Max

MTV Max
Launched 1 November 2006
Owned by MTV Oy
Audience share 1.0% (2009, [1])
Slogan Miesten etuoikeus! ("Men's privilege!")
Country Finland
Formerly called MTV3 MAX (2006-2013)
Replaced MTV3+
(November 2002 - November 2006)
Sister channel(s) MTV3
MTV3 HD
Sub
AVA (HD)
MTV Sport 1 (HD)
MTV Sport 2 (HD)
MTV Fakta
MTV Juniori
C More (HD)
Availability
Terrestrial
PlusTV Channel 40
dna Welho Channel 92 (HD)
Satellite
Canal Digital Channel 13
Cable
Elisa Channel 32
Sonera Channel 32
dna Welho Channel 149
Channel 202 (HD)
IPTV
Elisa Channel 660

MTV Max is a Finnish pay television channel owned and operated by MTV3. The channel started broadcasting in November 2006 and was originally dedicated to F1 coverage.

History

MTV3+

In November 2002, MTV3 announced the launch of a digital-only channel named MTV3+ for broadcasting mobile games and soap opera re-runs. They were granted a terrestrial minilicense and most of Finland's cable operators carried it.

The channel got a full license in January 2004 and with its possibilities, Formula 1, ice hockey's SM-liiga, Finnish Floorball League, boxing, ski jumping, alpine skiing and some other sports broadcasts were added to the channel's programming. But at the same time, the channel partially turned into a pay-TV channel with a one-time fee of €20 (for Formula 1 & SM-liiga, there was also an extra fee of €70 each). MTV3 used the old minilicense of MTV3+ to create another channel, MTV3+ Extra, which showed overtime periods of SM-liiga matches.

The channel did not focus solely on sports: movies, court sessions and live coverage of reality series were added, while the most notable broadcast was the Tony Halme drug trial in 2004.

MTV3 MAX

On 1 November 2006, 4 years from the channel's beginning, MTV3+ was quit with a very small notice of 28 hours. The channel got replaced by four new pay-TV channels, MTV3 MAX, MTV3 Fakta, Sub Leffa and Sub Juniori.

Sports programming

Motorsports

Ice hockey

Ski sports

Other Programming

Talk shows

Comedy

Reality

Fictional

MTV3's Formula One Team

MTV3's Ice Hockey team

MTV3's Ski sports team

Cross-Country

Ski jumping

Nordic combined

Alpine skiing

References

  1. Sandell, Lena; Lamberg, Anna-Leena (2010-02-03). "Television viewing in Finland 2009" (PDF). Finnpanel. Retrieved 3 August 2011.
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