Load Me Up

"Load Me Up" is a song by Canadian rock group Matthew Good Band. The song was released as the second single from the band's third studio album, Beautiful Midnight. The song reached #1 on Canada's Rock chart,^[1] and continues to be one of the band's most popular songs. The song is featured on the MuchMusic compilation album, Big Shiny Tunes 5.

Music video

The music video of "Load Me Up" features a dream sequence of all four band members being chased by dozens of school uniformed students. The band runs up the stairs to the roof of a building and jump off the roof into a body of water, to which all the students follow. As they continue to run away, everyone of the band members are tackled into the water one by one by the students. As Good is tackled, the video then cuts to Good sliding into a rain-soaked soccer field. As he gets up, he sees the students at the other side of the field taunting him. One student (the same one who tackled him) spits at Good from the top of the group. Good runs towards them and jumps into the group of students, only to be quickly defeated, shown lying on the ground with his eyes closed.

The controversial ending of the video features Good waking up in his bedroom and seeing the girl who tackled him and spat at him in his dream staring at him. The camera then moves behind the girl, showing a large knife in her hand behind her back as the video cuts to black.

Filming

The music video was directed by Bill Morrison and produced by Paddy Gillen. The video was filmed over a three-day period in many popular locations in Vancouver, such as the Pacific Coliseum, the Pacific National Exhibition and the Vancouver Aquatic Centre. The video had the highest budget of any MGB music video, costing an estimated $150,000.^[2]

Awards and nominations

The video reached #1 on MuchMusic Countdown for two consecutive weeks between March 10 and 17, 2000.^[3]
The video was nominated for five awards at the 2000 Much Music Video Awards, winning for Best Video^[4] and MuchLoud Best Rock Video.^[5]
The video was nominated for "Best Video" at the 2001 Juno Awards.^[6]

References

↑ "Rock/Alternative - Volume 70, No. 19, March 13, 2000". RPM. March 13, 2000.
↑ "Matthew Good Band - Load Me Up (With Commentary)". YouTube/Vevo. Retrieved 2010-08-24.
↑ "MuchMusic Countdown - Fri, Mar 17, 2000". MuchMusic. Retrieved 2010-05-18.
↑ List of MuchMusic Video Award winners for Best Video
↑ MuchLoud Best Rock Video Winners
↑ "Awards". junoawards.ca. Retrieved 2016-06-14.

External links

"Load Me Up" Official music video on YouTube

Preceded by "Take a Picture" by Filter	*Canadian RPM* Rock/Alternative 30 number-one single** March 13, 2000	Succeeded by "Otherside" by Red Hot Chili Peppers

Matthew Good

Matthew Good Band (1993-2002)	Rich Priske (1999-2002) Dave Genn (1995-2001) Ian Browne (1995-2002, 2011)

Matthew Good (solo) (2002-2005)	Rich Priske

Matthew Good (solo) (2008-2010)	Stuart Cameron

Studio Albums	Last of the Ghetto Astronauts (1995) Underdogs (1997) Beautiful Midnight (1999) The Audio of Being (2001) Avalanche (2003) White Light Rock & Roll Review (2004) Hospital Music (2007) Vancouver (2009) Lights of Endangered Species (2011) Arrows of Desire (2013) Chaotic Neutral (2015)

Live Albums	Live At Massey Hall (2008)

Compilation Albums	In a Coma (2005)

EPs	Raygun (1996) Lo-Fi B-Sides (1998) Loser Anthems (2001)

Singles	"Everything Is Automatic" "Indestructible" "Apparitions" "Rico" "Hello Time Bomb" "Load Me Up" "Strange Days" "Weapon" "In a World Called Catastrophe" "Born Losers" "Last Parade" "In a Place of Lesser Men" "Had It Coming"

Bands	Limblifter Age of Electric 54-40 Odds

Related Articles	Matthew Good Discography Matthew Good Band Discography

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