Lifetime (Canada)

Launched September 7, 2001
Owned by Corus Entertainment
(name licensed from A&E Networks)
Picture format 1080i (HDTV)
480i (SDTV)
Country Canada
Broadcast area National
Headquarters Toronto, Ontario
Formerly called Showcase Diva (2001–2012)
Website Lifetime Canada
Bell TV Channel 335 (SD)
Channel 1707 (HD)
Shaw Direct Channel 615 (SD)
81 / 581 (HD)
Available on most Canadian cable systems Check local listings, channels may vary
Bell Aliant Channel 561 (SD)
Channel 516 (HD)
Bell Fibe TV Channel 335 (SD)
Channel 1335 (HD)
MTS Channel 244 (SD)
Channel 1244 (HD)
Optik TV Channel 9386 (SD)
Channel 386 (HD)
SaskTel Channel 81 (SD)
Channel 381 (HD)
HuronTel Digital TV Channel 307 (HD)
VMedia Channel 83 (HD)
Zazeen Channel 117 (HD)

Lifetime is a Canadian English language Category B specialty channel owned by Corus Entertainment. Based on the U.S cable network of the same name, Lifetime broadcasts films, dramatic television series, and reality series aimed at women.


Logos of former network Showcase Diva

In November 2000, Showcase Television Inc., a division of Alliance Atlantis, was granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a television channel called Romance Television, described as "a national English-language Category 2 specialty television service devoted to romance. Programming will include relationship- themed game shows and magazine style programs featuring romantic vacation resorts. Other programs will explore romantic moments in people's lives, as well as classic romantic feature films, epic mini-series and made-for-television movies."[1]

The channel was launched on September 7, 2001 as Showcase Diva, a spin-off of another Alliance Atlantis television channel, Showcase. Programming consisted of primarily television dramas and films.

On January 18, 2008,[2] acquired control of Showcase Diva through its purchase of Alliance Atlantis' broadcasting assets, which were placed in a trust in August 2007.[3] On October 27, 2010, ownership changed again as Shaw Communications gained control of Showcase Diva as a result of its acquisition of Canwest and Goldman Sachs' interest in CW Media.[4][5]

Lifetime logo used from 2012 to 2013.

On May 30, 2012, it was announced that Showcase Diva would be rebranded as a Canadian version of Lifetime on August 27, 2012, through a brand licensing agreement with the U.S. channel's parent company A+E Networks. The rebrand would result in the addition of more reality series, talk shows and other original series from Lifetime to the channel's films and television dramas.[6][7][8]

On May 29, 2013, Shaw Media launched Lifetime HD, a high definition simulcast of the standard definition feed. It is currently available on Eastlink, Shaw Direct, Shaw Cable, Bell Fibe TV, and Bell TV. Rogers Cable would later add the HD feed on April 24, 2014. On April 1, 2016, Shaw Media was sold to Corus Entertainment.[9]


In addition to programming from its American counterpart, Lifetime also airs an acquired slate of programming from other sources.[10][11]

See also


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