Legoland Discovery Centre

LEGOLAND Discovery Centre
Number of locations
 10
Owner Merlin Entertainments
Lego Group
Website Official site

Legoland Discovery Centre is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller versions of the Legoland theme parks located around the world.

Attractions

A typical Legoland Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m2) of floor area.[1][2] Like the larger Legoland parks, Discovery Centres include "Miniland" attractions, which feature models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or take part in classes taught by model builders. Locations may also include localized attractions and 4-D movie theatres. All attractions are included in the admission cost to the Centre.

A number of children's attractions, such as small rides and play fortresses, are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.

These centres are not connected with the Lego company; the stores at these centers are not official Lego stores and do not accept Lego cash nor do they accept the Lego ViP card for points on purchases.

Reception

The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12;[3] though a typical location's average guest is about seven years of age.[1] Discovery Centres are located near other family-friendly attractions and dining establishments.[1] In a given year, a single facility can host approximately 400,000 to 600,000 visitors.[1]

Locations

Legoland Discovery Centres
Legoland Discovery Centre Berlin
Legoland Discovery Centre Duisburg
Legoland Discovery Centre Toronto

As of 2016, 12 Legoland Discovery Centres are operating, with two in Germany, seven in the United States, one in Japan, one in the United Kingdom, and one in Canada.

Former Legoland Discovery Centres:

Future locations

A location at the Meadowlands complex in East Rutherford, New Jersey, was scheduled to open by the end of 2010,[4] but has been delayed until the entire complex opens in mid-to-late 2016.

A Legoland Discovery Centre, Osaka, Tempenzen Mall, was due to open 2015.

Legoland Discovery Centre Istanbul is opened in 2015.[5] A Legoland Discovery Centre in Osaka was also set to open in 2015.[6]

Legoland Discovery Centre, Melbourne, Australia, is due to open at Chadstone Shopping Centre in 2017. This will be the first Lego-themed attraction for Merlin Entertainments in the Southern Hemisphere.[7]

In 2015, it was announced that a Legoland Discovery Center would be constructed at the Plymouth Meeting Mall in the Philadelphia suburb of Plymouth Meeting, Pennsylvania. Construction is scheduled to begin in summer 2016 with a planned opening in 2017.[8]

It was also announced in 2015 that at least one Legoland Discovery Center is planned to open in India.[9]

The Legoland Discovery Center in Shanghai, China, had its soft opening on April 2, 2016.[10]

References

  1. 1 2 3 4 Rachel Tobin Ramos (2009-10-23). "Legoland scouting Atlanta sites. Is a wax museum next?". Atlanta Journal-Constitution. Retrieved 2009-10-24.
  2. ↑ Andrew Herrmann (2008-06-15). "A little local Legoland headed our way". Chicago Sun-Times. Retrieved 2009-10-24.
  3. 1 2 Paul R. Taylor (2009-07-01). "Legoland to open at Trafford Centre". Manchester Evening News. Retrieved 2009-10-24.
  4. ↑ Terry Pristin (2009-05-19). "At $2.3 Billion, This Mall Could Be Too Big to Fail". New York Times. Retrieved 2009-10-24.
  5. ↑ "Legoland Discovery Centre Coming to Istanbul". EuroProfessional Amusement. April 9, 2014. Retrieved August 6, 2014.
  6. ↑ "Legoland to open Discovery Center in Osaka". Travel Daily Asia. July 23, 2014. Retrieved August 6, 2014.
  7. ↑ Cummins, Carolyn (19 August 2015). "At Chadstone, everything is about to get awesome". Retrieved 30 September 2016.
  8. ↑ Adelman, Jacob (December 7, 2015). "PREIT hopes Lego Discovery Center will boost Plymouth Meeting". The Philadelphia Inquirer. Retrieved December 8, 2015.
  9. ↑ http://www.thehindu.com/news/national/world-famous-wax-museum-madame-tussauds-to-open-in-delhi/article7872428.ece
  10. ↑ easytourchina (10 May 2016). "China Has its First Legoland Park in Shanghai". Retrieved 30 September 2016.
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