Legends of Bikini Bottom

Promotional artwork for the series depicting SpongeBob (bottom right) and Patrick (bottom left) in a cave with Madame Hagfish (upper left), Ma Angler (center), and the teenage mermaid (upper right) by the wall.

Legends of Bikini Bottom is an anthology series of six episodes in the American animated television series SpongeBob SquarePants, as part of its seventh season. As the name suggests, the episodes have plots involving things like monsters, magic and mythical creatures. The first episode called "Trenchbillies" first premiered on the online social networking service Facebook on January 27, 2011 before airing on Nickelodeon on January 29, 2011. The four other episodes called "Sponge-Cano!", "The Main Drain", "The Monster Who Came to Bikini Bottom" and "Welcome to the Bikini Bottom Triangle" premiered on Nickelodeon in an hour-long special on January 28, 2011. The decision of airing the series online was aimed at attracting "the young and the restless hooked to the internet and the social media."

In addition to the regular series cast, Amy Sedaris, Ginnifer Goodwin and Kristen Wiig were guest stars. Tie-in promotions were made with Burger King, which released a toyline based on the series. Legends of Bikini Bottom became available on a DVD of the same name on November 16, 2010, alongside the episode called "The Curse of the Hex". The series received positive reviews from media critics upon release.

Episodes

Production

Amy Sedaris (left), Ginnifer Goodwin (middle) and Kristen Wiig (right) guest starred in the series.

Legends of Bikini Bottom is an anthology series of five episodes in SpongeBob SquarePants.^[1][2] The series was released on January 27, 2011 on the online social networking service Facebook before it aired on the cable channel Nickelodeon.^[1][2][3][4] "Trenchbillies" was the first episode to air on Facebook and was written by Aaron Springer and Richard Pursel, with Andrew Overtoom serving as animation director.^[5] Nickelodeon said on Wednesday, January 27, that SpongeBob SquarePants has more than 16 million "friends" on Facebook.^[6][7][8] The decision of airing the series online was aimed at attracting "the young and the restless hooked to the internet and the social media."^[7] In a press release, Brown Johnson, president of animation for Nickelodeon and MTVN Kids and Family Group, said "The anthology format of Legends of Bikini Bottom provides a great opportunity to try something new where we can give SpongeBob's 16 million fans on Facebook a first look, in addition to new content on-air[...]"^[1][2][9] Each episode was available for two weeks on Facebook.^[10][11]

The other four episodes called "Sponge-Cano!", "The Main Drain", "The Monster Who Came to Bikini Bottom" and "Welcome to the Bikini Bottom Triangle" premiered on Nickelodeon in an hour-long special on January 28, 2011.^{[1][2][12][13]} The hour-long premiere of Legends of Bikini Bottom was simulcast on Nick Mobile, and post premiere, it was available via Nickelodeon's download-to-own partners.^[1][2][14] On Nick.com, a dedicated page will featured clips from the special, SpongeBob trivia, games and a Patchy the Pirate-themed message board.^[1][2][14] Additionally, Nick.com launched a new "Game of the Week" called "Legends of Bikini Bottom" which is composed of six minigames that require players to maneuver SpongeBob or other characters through a different legend-themed adventure.^[1][2][14] The first game was launched on Thursday, January 20, and the remaining five was launched one each day from Monday, January 24, through Friday, January 28.^[1][2][14] To gain access to the final game, players must enter the code available only on-air during the hour-long special aired on January 28.^[1][2][14]

In addition to the regular cast, American actress Amy Sedaris and Ginnifer Goodwin guest starred. Sedaris guest starred in the episode "Trenchbillies" as the voice of Ma Angler.^[1][2][15] Goodwin also guest starred as the voice of a purple-haired mermaid in the episode "Welcome to the Bikini Bottom Triangle".^[1][2][15] She lends her voice to a teenage mermaid who steals from others through Bikini Bottom's version of the Bermuda Triangle.^{[1][2][15][16]} Brown Johnson said "[...]Ginnifer Goodwin and Amy Sedaris have done a fantastic job voicing their characters, which enriches the entire collection of stories."^[1][2][17]

Legends of Bikini Bottom was released on DVD of the same name before on November 16, 2010 by the Paramount Home Entertainment.^{[5][18][19][20]} The DVD features the six episodes adding the episode called "The Curse of the Hex".^[5][21][22] The episode was a part of the series but instead released on DVD.^[5][21][22] It guest starred Saturday Night Live's Kristen Wiig as the voice of Madame Hagfish.^[5][21][22] On December 6, 2011, the series was released on the SpongeBob SquarePants: The Complete 7th Season DVD.^[23][24]

Marketing

Nickelodeon tied-in with Burger King to release a toyline based on the series.^[7][25] The Legends of Bikini Bottom marketing campaign by Burger King was done in conjunction with Nickelodeon for the benefit of promoting the series.^[25][26]

The fast food chain on January 23, 2011 launched the kids meal toys promotion for Legends of Bikini Bottom.^[7][25] The toyline consisted of six different figures, including a Surfin SpongeBob, Scuba Spin SpongeBob, Squidward Ring Toss, Hat Splash SpongeBob, Backstroke Mr Krabs and Pants Changing Patrick.^[25][26] While one of six toys get included free with every Burger King kids meal, extra toys are available for purchase separately.^[7][25]

Reception

Legends of Bikini Bottom received positive reviews from media critics. Nancy Basile of About.com positively reacted to the series and gave it a 4 out of 5 rating.^[27] She cited her favorite episodes like "Welcome to the Bikini Bottom Triangle" and "The Main Drain".^[27] She said "Firstly, you know an episode will be funny when it's titled 'Bikini Bottom Triangle'. My children had no idea why I was laughing at the title frame."^[27] her favorite scenes from the episode were "Gary's booty, watching the old sea dog spit his story and figuring out why Patrick wears cuff links."^[27] In another episode called "The Main Drain", she said "I won't ruin the set up because it's just so funny, but my favorite line is, 'It's now or never.' You have to see it to know why."^[27]

In his review for the DVD Talk, Paul Mavis said "SpongeBob SquarePants: Legends of Bikini Bottom is all-new, and therein lies what has becoming [sic] increasingly routine: haphazard quality. Some are mildly amusing, and others blow their promising set-ups."^[21] He added "Still, 'The Main Drain' and 'Trenchbillies' are fairly funny, while the magical warrior dolphin in 'Sponge-Cano!' may be worth the price of admission alone here."^[21]

Danielle Sullivan of Babble.com said "My 13-year-old still loves SpongeBob and his quirky underwater friends, and I have to admit that the show makes me laugh a lot. It’s one of those unique blends that appeals to kids and parents." Michelle Lincaster of AllVoices, on the airing of the series on Facebook, said "SpongeBob SquarePants has a 16,000,000 fan following on Facebook so the premiere of The Legends of Bikini Botto on Facebook shouldn't come as a surprise."^[8]

Jeff Robbins of the DVD Verdict was mixed on the series and said "SpongeBob SquarePants: Legends of Bikini Bottom, get Lost."^[22] Citing "The Monster Who Came to Bikini Bottom", he said "What is also notable here is the episode's ending, which features a brilliant call-back to an earlier seen flashback (more shades of Lost) that ties up the threads of the episode as well as any Larry David penned half-hour. This first short is SpongeBob at its best." Robbins called "The Main Drain" as "Not a good episode." and "Sponge-Cano!" as "A strong segment."^[22] In reviewing "The Curse of the Hex", Robbins said "Unfortunately, this lousy episode ends the disc on a sour note as a hagfish curses The Krusty Krab. The only notable aspect to this dull segment is that the hagfish is voiced by Saturday Night Live's Kristen Wiig, which, depending on your current view of the comedy institution, may make the episode more or less interesting. Either the writers got tired of attempting allusions to Lost by this point, or I simply got tired of looking for them."^[22]

References

External links

• Legends of Bikini Bottom at the Internet Movie Database
• Legends of Bikini Bottom at TV.com