Kiss 90 FM

Kiss 90 FM

City	Melbourne
Broadcast area	Greater Melbourne
Branding	Kiss 90
Slogan	100% Dance Bliss, Serious Dance
Frequency	FM 89.9 MHz
First air date	June 1994
Last air date	2001
Format	Dance/Rhythmic CHR
Class	Community Aspirant
Website	https://www.facebook.com/Kiss90FM

Kiss 90 was an aspirant dance radio station based in Melbourne, Australia.

Kiss was the first 100% dance format radio station in Melbourne. The station broadcast sporadically to the Greater Melbourne area between 1994 and 2001 on 89.9 FM.

Kiss 90 had a reputation for setting Melbourne's music trends. The station was at the centre of nightclub and rave culture trends. The music format was designed to unite dance music lovers and showcase a broad range of dance music, featuring most of Melbourne's big name DJs live on air.

The station continually broke new songs and gave airplay to many artists for the first time on Australian radio, pushing many into the mainstream charts. Kiss is also credited with significantly influencing the sound of radio in the southern capital. This resulted in mainstream commercial radio stations introducing more dance music into their playlists and Fox FM dropping classic rock for a Rhythmic CHR format in the late '90s.

Licensing

Kiss 90 was licensed as an 'aspirant' community broadcaster and created to foster Melbourne's dance music culture. The station's mission was to achieve a full-time Melbourne-wide community licence.

Kiss conducted a number of broadcasts to gain listen support and convince the Australian Broadcasting Authority(ABA) to grant a permanent Melbourne wide licence. The station was one of many aspirant community groups who shared the 89.9FM frequency in Melbourne. Kiss, like the other aspirants was only allowed to broadcast for a limited amount of time, usually for 4–8 weeks at any one time.

After many delays, the ABA finally made a decision on the licence and Kiss was not successful. The ABA awarded the available high-power FM frequencies to the Light FM (Christian) on 89.9FM and SYN (Student Youth Network) on 90.7FM. At the same time, the ABA awarded a low-power FM licence for Melbourne and the inner city to Joy FM to serve the Gay and Lesbian community.

For more information: ACMA Allocation of community licences in Melbourne

History

February 1994

Michael Hughes and Nigel Slater, both presenters of dance shows on local metro stations, discussed the opportunity of a 100% dance format radio station. At the time, Melbourne’s commercial radio stations were playing classic rock, hits and memories, easy music and rock. None of stations were running a top 40 format during the day, let alone dance music. A few dance shows existed on local community stations, but they were often limited to small broadcast areas, obscure timeslots and for limited periods. Despite the challenges of finding these shows, many had strong and loyal audience bases. At the time, the mainstream media didn’t see the potential for a dance format station and were more interested in focusing on getting the biggest slice of the more traditional baby boomers.

March 1994

Michael Hughes and Nigel Slater join forces with renowned night club promotions and event managers Jake Kogakis, Peter Raff and Eric Pipersberg (aka The Gingerbread Men). Together, they worked to form a broadcasting organisation, gain support from the dance music industry, nightclubs and Melbourne’s best DJs.

June 1994

A non-profit organisation, called Dance Club Broadcasters was formed with Michael, Nigel, Jake, Peter and Eric as well as representatives of the industry. A submission for a temporary licence was then put to the Australian Broadcasting Authority (ABA). The committee discussed various options on what to call the new station including D-FM (for Dance FM) as well as GBM FM (initials of Jake, Raff and Eric’s company, GingerBread Men). Eventually, the name Kiss was agreed on due to the awareness and reputation leading dance stations in other big cities including London and New York.

July 1994

Kiss debuts on Melbourne airwaves with a pre-recorded 24-hour broadcast. This was a low power (200 watts) broadcast from the top of Swinburne University in Hawthorn reaching the surrounding eastern suburbs and inner city. Contrary to expectations, with no publicity, the station received 50 phone calls from excited listeners and support steadily grew for the station.

October 1994 – The first Melbourne-wide broadcast

Officially, the 2nd broadcast, but for most it was the first time they experienced Kiss in Melbourne. The station was on air for six weeks, broadcasting live from studios above Chapel St in South Yarra. The transmitter (as with all future broadcasts) was high-power and located at the top of Mt Dandenong (along with the rest of Melbourne’s high power commercial and national FM and television stations) which enabled the station to cover all of Melbourne, Geelong and the Mornington Peninsula.

Test broadcasts

Programming

The programming format had consistent shows across the weekdays with familiar breakfast, morning, afternoon, drive and evening request shows but the music and the presentation style was like nothing else on Melbourne radio at the time. During the evenings and over the weekends, Kiss had specialist nightclub DJs doing niche dance shows with an emphasis on a different dance genre each night.

Although some of the DJs changed during the broadcasts, this format remained and enabled Kiss to reach a wide audience during the day but also build strong niche audience followings in the evenings and over the weekend.

First Programme Grid: October/November 1994

Weekdays

Weekends

Specialist shows, weeknights

External links

• ACMA/ABA Allocation of community radio licences in Melbourne
• Kiss 90 Facebook page