KLRK

For the Marlin, Texas radio station that held the call sign KLRK at 92.9 FM from 1999 to 2010, see KRMX.
KLRK
City Mexia, Texas
Broadcast area Waco, Texas
Branding Mix 104.9
Frequency 1590 kHz
First air date 1956 (as KBUS)
Format Adult contemporary (KBHT simulcast)
Power 2,500 watts day
65 watts night
Class D
Facility ID 21493
Transmitter coordinates 31°41′10.00″N 96°27′18.00″W / 31.6861111°N 96.4550000°W / 31.6861111; -96.4550000
Former callsigns KBUS (1956-1984)
KYCX (1984-1987)
KRQX (1987-2010)
Owner M&M Broadcasters, Ltd.

KLRK (1590 AM, "Mix 104.9") is a radio station broadcasting an adult contemporary format, simulcasting KBHT 104.9 FM Bellmead, Texas.[1] Licensed to Mexia, Texas, USA, the station serves the Waco area. The station was formerly owned by Simmons Media Group, and is currently owned by M&M Broadcasters, Ltd.[2]

On February 29, 2012 KLRK changed their format to adult hits, branded as "101.3 Bob FM", also broadcasting on FM translator K267AI 101.3 FM Moody, Texas.[3]

On February 28, 2013 KLRK changed their format to regional Mexican, branded as "La Caliente".[4]

On April 18, 2014 KLRK changed their format to adult hits, branded as "101.3 Party".[5]

On February 3, 2015 KLRK rchanged their format to adult contemporary and rebranded as "Mix 101.3".

On August 20, 2016 KLRK switched to a simulcast of adult contemporary-formatted KBHT 104.9 FM Bellmead.[6]

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