KEYH

KEYH
City Houston, Texas
Broadcast area Greater Houston
Branding La Ranchera 101.7
Frequency 850 kHz
First air date 1974
Format Regional Mexican (KNTE simulcast)
Power 10,000 watts (day)
185 watts (night)
Class D
Facility ID 2911
Transmitter coordinates 29°39′19″N 95°40′19″W / 29.65528°N 95.67194°W / 29.65528; -95.67194
Callsign meaning The KEY to Houston (original branding)
Owner Liberman Broadcasting
(Liberman Broadcasting of Houston License LLC)
Sister stations KNTE, KQQK, KTJM/KJOJ
Also part of the Liberman Cluster: TV Station KZJL
Website laranchera1017.estrellatv.com

KEYH is a Regional Mexican radio station in the Houston, Texas, metropolitan area. It is owned by Liberman Broadcasting. KOA (AM) in Denver, Colorado is the dominant Class A, 50,000 watt clear-channel station on 850 AM, which KEYH must protect.

KEYH began as a News/Talk station in 1974. Its slogan was "The Key to Houston" and featured a long key with the station's 850 dial setting and calls featured in its logo. KEYH struggled to gain footing in the market and began airing Spanish music on the weekends, while continuing the news/talk format during the business week. The Spanish music featured on the weekends proved popular enough, that by the end of the 1970s, KEYH went full-time Spanish language, and became direct competition with the original Spanish language station in Houston, KLVL. KEYH has gone through several owners and variations of formats since then, including this incarnation of "La Ranchera" which marks the third time KEYH has used the name (both in conjunction with KNTE Bay City, Texas and as a standalone); however, it has remained Spanish language throughout.

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