KBBX-FM

KBBX-FM
City Nebraska City, Nebraska
Broadcast area Omaha/Lincoln
Slogan Radio Lobo 97.7 FM
Frequency 97.7 MHz
Format Regional Mexican
ERP 100,000 watts
HAAT 298.0 meters
Class C1
Facility ID 47957
Transmitter coordinates 40°53′27.00″N 96°9′11.00″W / 40.8908333°N 96.1530556°W / 40.8908333; -96.1530556
Owner Flood Communications of Omaha, LLC
Webcast Listen Live
Website http://lobo977.com/

KBBX-FM (Lobo 97.7) (97.7 FM) is a radio station broadcasting a Regional Mexican format.[1] Licensed to Nebraska City, Nebraska, United States, the station serves the Omaha and Lincoln metropolitan areas. The station is currently owned by Flood Communications of Omaha, LLC.[2]

History

In 1999, KBBX Spanish radio was created in response to the rapidly increasing Hispanic population in Eastern Nebraska and Western Iowa.

The station quickly developed as a lifeline to Latinos providing music, news, sports, community and job announcements. In 2003, they became Nebraska’s first FM Spanish radio station and have continued to deliver tremendous results to our advertisers who desire to target the very lucrative Latino market.

In 2004, KBBX 97.7 FM Radio Lobo won the prestigious Crystal Award from the National Broadcasters Association for outstanding community service. Radio Lobo was the very first Spanish radio station in American history to win this award. Each spring and fall for the past 11 years, Radio Lobo coordinates and hosts Nebraska’s only Bilingual Latino Career Fair. Businesses and services that need to hire bilingual employees of all levels get to meet hundreds of bilingual Latinos looking progress in their careers.

Achievements

2004- Crystal Award from the National Broadcasters Association for outstanding community service.

2005- Nebraska Broadcasters Association awarded KBBX-FM the Gold Award for service to Business Industry, Government or Education.

2006- KBBX-FM helped raise $79,054 for The Kids of St. Judes.

2007- Barrientos Scholarship Foundation Third Annual Latino Heritage Awards named KBBX-FM Business of the Year.

2012- KBBX-FM received Station of the Year by Medallas de Cortez.

2012- The mayor of the city of Omaha Jim Suttles proclaimed March 22, 2012 Radio Lobo Day.

2015- Greater Omaha Chambers awarded KBBX-FM with the Small Business Award.

KBBX-FM also helps the Children's Miracle Network Radiothon and for years has gained recognition from the Children's Hospital and Medical Center.

References

External links


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