José Serra

José Serra
Minister of Foreign Affairs
Incumbent
Assumed office 12 May 2016
President	Michel Temer
Preceded by	Mauro Vieira
Senator from São Paulo
In office 1 February 2015 – 12 May 2016
Preceded by	Eduardo Suplicy
Succeeded by	José Aníbal
In office 1 November 2002 – 1 February 2003
Preceded by	Pedro Piva
Succeeded by	Aloízio Mercadante
In office 30 April 1996 – 31 March 1998
Preceded by	Pedro Piva
Succeeded by	Pedro Piva
33rd Governor of São Paulo
In office 1 January 2007 – 2 April 2010
Lieutenant	Alberto Goldman
Preceded by	Cláudio Lembo
Succeeded by	Alberto Goldman
59th Mayor of São Paulo
In office 1 January 2005 – 31 March 2006
Preceded by	Marta Suplicy
Succeeded by	Gilberto Kassab
Minister of Health
In office 31 March 1998 – 20 February 2002
President	Fernando Henrique Cardoso
Preceded by	Carlos Albuquerque
Succeeded by	Barjas Negri
Minister of Planning and Budget
In office 1 January 1995 – 30 April 1996
President	Fernando Henrique Cardoso
Preceded by	Beni Veras
Succeeded by	Antônio Kandir
Personal details
Born	(1942-03-19) 19 March 1942 São Paulo, Brazil
Political party	Social Democracy Party
Spouse(s)	Monica Allende (1967–present)
Children	2
Alma mater	University of São Paulo University of Chile Cornell University
Signature
Website	Official website

José Serra (Portuguese pronunciation: [ʒuˈzɛ ˈsɛʁɐ]; born March 19, 1942) is a Brazilian politician and Brazil's current Minister of Foreign Relations, having also served as a Congressman, Senator, Minister of Planning, Minister of Health, Mayor of São Paulo and Governor of São Paulo state .

Early life

Serra in 1947

José Serra was born in São Paulo's neighbourhood called Mooca^[1] to Francesco Serra,^[2] an Italian immigrant from Corigliano Calabro, Calabria,^[3] and Serafina Chirico, a Brazilian born to Italian parents.^[4] Serra comes from a lower middle class family. His father was semi-illiterate and worked as a fruit vendor in a market of São Paulo, but he was able to enrol his only child in college.^[5][6] He was also a prominent member of the socio-political movement Ação Popular which opposed the conservative political system which then existed.^[7]

Serra interrupted his studies in engineering at age 22 and left the country in 1964, after the coup that established the military government era in Brazil. Serra had come to the attention of the authorities having served as President of the União Nacional dos Estudantes (UNE), (National Student Union) which opposed the conservative regime existing while he was a 4th year engineering student at the Polytechnic School at the University of São Paulo.

José Serra was in exile from 1964 to 1978 in Bolivia, France, Chile, and the United States. In Chile, Jose Serra did his masters in Economics and taught Economics at the University of Chile (Universidad de Chile). There he also married Monica Allende (1967), then a top ballerina at the National Ballet of Chile. They had two children, Veronica (1969) and Luciano (1973). In the United States José Serra was awarded a Masters and Ph. D. in Economics at Cornell University (Ithaca, NY)^[8] and later spent 2 years at the Institute for Advanced Study in Princeton, NJ.

On returning to Brazil after the political amnesty in 1978, Serra lectured economics at the University of Campinas, did research for Cebrap, and wrote for the newspaper Folha de S. Paulo.

Political career

In 1982 he was appointed São Paulo's State Secretary for Economics and Planning under Franco Montoro's governorship, and became the most influential secretary of Montoro's Government. In 1986 and 1990 he was elected and reelected a Congressman. In 1994 he was elected Senator for the State of São Paulo with more than 6.5 million votes.

His first bid for the mayorship of the City of São Paulo came in 1988 in an election won by PT's Luiza Erundina. He ran again in 1996, resigning his position as Minister of Planning in order to participate in the election for mayor, which was won by Celso Pitta. Pitta was the designated successor of mayor Paulo Maluf, who headed the right-wing populist Progressive Party PP. After having served again as a minister in the Federal Government, Serra ran for President on behalf of the PSDB party in 2002. He was beaten by four-time candidate and PT founder Luiz Inácio Lula da Silva in the 2nd round.

In all elections in which he was a candidate since 1988 Serra represented the Brazilian Social Democracy Party (PSDB), which he helped found in 1988 alongside then former and future São Paulo State Governors Franco Montoro and Mario Covas and the future Brazilian President Fernando Henrique Cardoso, out of a split arising in the Brazilian Democratic Movement Party (PMDB). PSDB can be seen as a coalition of democrats, liberals and social democrats and enjoys a centrist outlook in comparison to its rival, the leftist Workers' Party (PT) of current President Dilma Rousseff. Both parties enjoy large support in São Paulo state, but the state has been governed by PSDB since 1994.

Serra came to political prominence under Fernando Henrique Cardoso's presidency (1994–2002) when he was appointed as Minister of Planning, and later as Minister of Health. During Serra's tenure in the Health Ministry, the generic drug industry, which gave wider access to medicines to a poor population, and ANVISA, the Brazilian food and drug regulatory agency, were created. Also all form of tobacco advertising was banned, and cigarette packages were made to show pictures of diseases caused by smoking.

Mayor of São Paulo

Event in which Serra was sworn in as Mayor of São Paulo.

Serra was elected mayor of São Paulo in 2004, defeating incumbent Marta Suplicy in the second round of elections. Serra created the Virada Cultural, a 24-hour-long cultural festival inspired by the French Nuit Blanche.^[9] He also established the Bilhete Único system in the subway system of the city.

Serra was trying to be nominated as the PSDB candidate for president in the 2006 elections, but on March 14, 2006, he decided to run for governor of the state of São Paulo instead, and resigned his post as mayor of São Paulo, although he signed a document promising he would fulfill his four-year mandate.^[10] Gilberto Kassab, the deputy mayor, took office and remained the mayor until 2012. Serra was elected and on January 1, 2007, he took office as the Governor of São Paulo State.

Governor Serra with Pope Benedict XVI during the latter's visit to Brazil, May 10, 2007

Controversy

Subway cartel

Cases of corruption and cartel formation involving José Serra are relatively old, both in Brazil and abroad.^[11][12] Two different issues, but interlinked: the so-called case Alstom,^[13] in which the French company would have bribed not only Serra, but many Brazilian politicians^[14] and the collusion between companies to take advantage of the construction of the São Paulo subway.^[15]

Brazilian oil-fields

Serra's campaign was supported by American oil companies such as Exxon Mobil and Chevron, and he had secretly promised to sell the rights to Brazil's newest petroleum discoveries in the province of the Pre-salt to those companies, reversing to model created by president Lula^[16] Serra, would end the state-owned oil company Petrobras’ role as the chief operator of the pre-salt oil fields, which have an estimated value of 3 trillion dollars^[17] – that is two times Brazil’s GDP.^[18] Wikileaks, revealed several documents showing that Mr. Serra promised his protection to Chevron^[19] in order to transfer control from Petrobras in case of election victory.^[20]

Role in Brazilian politics today

Serra was the presidential candidate of the incumbent PSDB party in 2002, when he lost the election to Lula. In 2004, he was elected Mayor of the city of São Paulo in a run-off with 55% of the votes after signing a public commitment to stay in office for the full term. Nevertheless, he resigned after 15 months to run for Governor of the State of São Paulo in 2006, and was elected in the first round with almost 60% of the votes.

Serra during the annual meeting of PSDB, in which he announced his pre-candidacy, 10 April 2010.

Serra announced another run for the Brazilian presidency as the PSDB candidate in the 2010 elections. He received support from his party, as well as the Socialist People's Party (PPS) and the Democrats (DEM). His primary opposition in the election was Workers' Party (PT) candidate, Dilma Rousseff.^[21] Serra's candidacy received support from Brazilian newspaper O Estado de S. Paulo^[22] and British newspaper Financial Times.^[23] In the first-round of voting, on October 3, 2010, an unexpectedly strong showing from Green Party (Brazil) candidate, Marina Silva, forced a second-round, run-off between Serra and Rousseff on October 31, 2010, which Rousseff won 56% to 44%.

On February 2012, Serra announced he would be running for Mayor of São Paulo, which, in case he had won, would have resulted in his second non-consecutive term, though he left the first one before it ended.^[24] But, in the second round of the 2012 Brazilian municipal elections, he was defeated by Fernando Haddad, Lula da Silva's candidate.^[25]

References

External links

Wikimedia Commons has media related to José Serra.

• São Paulo 2004 mayoral race pages
• http://citymayors.com/mayors/saopaulo_mayor.html Profile on CityMayors.com

Governors of São Paulo (1889 — 2016)
Prudente de Morais Jorge Tibiriçá Américo Brasiliense Cerqueira César Bernardino de Campos Manuel Ferraz de Campos Sales Peixoto Gomide Fernando Prestes Rodrigues Alves Domingos de Morais Bernardino de Campos Jorge Tibiriçá Albuquerque Lins Rodrigues Alves Altino Arantes Washington Luís Carlos de Campos Júlio Prestes Heitor Penteado Lins de Barros Laudo Camargo Manuel Rabelo Pedro de Toledo Castilho de Lima Armando de Sales Oliveira Melo Neto Ademar de Barros Sousa Costa Macedo Soares Ademar de Barros Lucas Garcez Jânio Quadros Carvalho Pinto Laudo Natel Abreu Sodré Laudo Natel Paulo Egídio Martins Paulo Maluf José Maria Marin Franco Montoro Orestes Quércia Luiz Antônio Fleury Filho Mário Covas Geraldo Alckmin Cláudio Lembo José Serra Alberto Goldman Geraldo Alckmin

Mayors of São Paulo
Gomes Cardim Antonio Prado Raimundo Duprat Washington Luís Rocha Azevedo Firmiano de Morais Pinto José Pires do Rio Luís Inácio de Anhaia Melo Francisco Machado de Campos Henrique Jorge Guedes Gofredo da Silva Teles Teodoro Augusto Ramos Antônio Carlos de Assumpção Fábio Prado Francisco Prestes Maia Abraão Ribeiro Cristiano Stockler das Neves Paulo Lauro Milton Improta Asdrúbal da Cunha Lineu Prestes Armando de Arruda Pereira Jânio Quadros José Porfírio da Paz William Salem Juvenal Lino de Matos Vladimir de Toledo Piza Adhemar de Barros Francisco Prestes Maia Faria Lima Paulo Maluf José Carlos de Figueiredo Ferraz Miguel Colasuonno Olavo Egydio Setubal Reinaldo de Barros Antônio Salim Curiati Francisco Altino Lima Mário Covas Jânio Quadros Luiza Erundina Paulo Maluf Celso Pitta Régis de Oliveira Celso Pitta Marta Suplicy José Serra Gilberto Kassab Fernando Haddad