Jay and Seth versus the Apocalypse

Jay and Seth versus the Apocalypse is a 2007 short comedy film written by Evan Goldberg and Jason Stone, and directed by Stone. The film, designed as a roughly one-and-a-half minute movie trailer for YouTube but conceived as a 9-minute short, stars actors Seth Rogen and Jay Baruchel. It was adapted into a feature film, This Is the End, and was finally released in full on its full-length counterpart's Blu-ray release.

Jay and Seth versus the Apocalypse follows the two friends and actors who have shut themselves in their apartment and argue over their predicament during some unspecified end-of-the-world event.^[2][3][4]

Production

Immediately after wrapping production on Knocked Up, Stone and Goldberg worked to turn around the short's script in only three weeks. Principal photography lasted for two days in September 2006, with one day of pick-ups in January 2007. Rachel Robb Kondrath, who co-produced the short with Stone, was also the production designer, and the few visual effects were provided by The Orphanage under co-founder Scott Stewart. After the trailer they put up on YouTube in June 2007 got over 50,000 hits in the first two weeks, Stone and Goldberg began shopping the project around. Variety reports that several production companies vied for the rights for production.^[5]

In October 2011, it was announced that there would be a feature film adaptation of the trailer, titled This Is the End. The film was released on June 12, 2013, and co-stars James Franco, Jonah Hill, Craig Robinson, and Danny McBride.^[6] The plot centers around this group, having been at a party at Franco's house when the apocalypse commences. Many celebrity cameos occur during the film, including Jason Segel, Emma Watson, Michael Cera, Rihanna, Aziz Ansari and Paul Rudd. On October 1, 2013, Jay and Seth Versus the Apocalypse was finally released in full as a Blu-ray exclusive feature on the home video release on This Is the End.

Reception

The clip on YouTube, which is the only publicly available footage from the film, bills itself as a trailer because when it was first posted, the filmmakers intended to publicly screen the short at festivals.^[7] However, when the film was picked up by Mandate, the short was shelved from festival consideration. This frustrated many fans, who expected to see a feature closer to the 2007 release of the trailer online.^[8] The trailer had over 200,000 views in its first 14 months.

References

External links

• Jay and Seth Versus the Apocalypse (2007 short) at the Internet Movie Database
• New York Magazine: "It's the End of the World As Seth Rogen Knows It"