Imagini

Imagini is a London-based software firm founded in 2006. It uses images instead of questions to do marketing tasks such as psychographic marketing research[1] and social networking.[2] Using Imagini's "VisualDNA" technology, Web visitors respond to queries such as "My biggest vice is..." or "My idea of love is..." by clicking on images, and software algorithms analyse the choices made to learn more about that particular person's preferences, likes and attitudes; then, a profile is constructed of the person which the firm describes as that person's Visual DNA.[1] One software application matches up a person's choices with that of others in a database, and suggests possible others with similar dispositions and worldviews.[3] An additional application takes consumer's responses to images and uses this information to write a person's personal profile which can be used in places such as online dating sites.[4] Information obtained by Imagini software can be used by web marketers to develop a better understanding of consumer preferences.[5] In 2007, The Guardian noted that Imagini had high-powered financial backing.[3]

References

  1. 1 2 LEILA ABBOUD (23 January 2007). "Picturing Web Shoppers: Start-Up Taps 'Visual DNA' to Gather Data". The Wall Street Journal. Retrieved 12 July 2012.
  2. ↑ Peter Sayer, IDG News (22 January 2007). "'Visual DNA' Aids Surveys: Imagini's algorithms use image responses to guide shoppers, pair potential pals.". PC World. Retrieved 7 July 2012.
  3. 1 2 Victor Keegan (9 August 2007). "Looking at a new way to make friends". The Guardian. Retrieved 7 July 2012.
  4. ↑ Sarmad Ali (26 January 2010). "Online Dating Made Even Easier". The Wall Street Journal. Retrieved 7 July 2012.
  5. ↑ Paul Demery (10 July 2007). "Picture this: Customer feedback without a word being said: A new image-based consumer feedback technology points e-retailers toward what shoppers really want.". Internet Retailer. Retrieved 7 July 2012.


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