iAd

For other uses, see IAD.

iAd
Product type Mobile advertising
Owner Apple Inc.
Country United States
Introduced July 1, 2010
Discontinued June 30, 2016
Markets World
Website www.developer.apple.com/iad

iAd was a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications.[1][2] Announced on April 8, 2010, iAd is part of Apple's iOS 4, originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010 keynote, with an iPad version appearing in the fall. Hosted and sold by Apple,[3] the iAd platform is expected to compete with Google's AdMob mobile advertising service.[4]

Similar to AdMob, iAd facilitates integrating advertisements into applications sold on the iOS App Store.[5] If the user taps on an iAd banner, a full-screen advertisement appears within the application, unlike other ads that send the user into the Safari web browser. Ads are promised to be more interactive than on other advertising services, and users will able to close them at any time, returning to where they left their app. Former Apple CEO Steve Jobs initially indicated that Apple would retain 40% of the ad revenue, in line with what he called "industry standard", with the other 60% going to the developers.[6] The amount paid to developers has since been increased to 70%. iAd is expected to benefit free applications as well.[7] The iAd App Network was discontinued as of June 30, 2016.[8]

Timeline

References

  1. Nicholas, Kolakowski. "Apple iPhone OS 4 Offers Multitasking, iAd". eWeek. Retrieved April 21, 2010.
  2. "Apple's Apps Plus iAd Account For 8% Of Stock Price « Forbes.com's Great Speculations". Blogs.forbes.com. April 20, 2010. Retrieved April 21, 2010.
  3. "Apple Unveils iAd Platform; iPad Sales Look Strong - ABC News". Abcnews.go.com. April 8, 2010. Retrieved April 21, 2010.
  4. Ulanoff, Lance (April 12, 2010). "Apple iAd Platform: A Case of the Rich Getting Richer | Lance Ulanoff". PCMag.com. Retrieved April 21, 2010.
  5. Krazit, Tom (April 8, 2010). "Apple strikes back at Google with iAd | Relevant Results - CNET News". News.cnet.com. Retrieved April 21, 2010.
  6. "What's new in iPhone OS 4". Apple Inc. Retrieved April 22, 2010.
  7. Foresman, Chris (April 8, 2010). "Multitasking (finally), iAd, and more coming in iOS 4.0". Arstechnica.com. Retrieved April 21, 2010.
  8. https://developer.apple.com/news/?id=01152016a
  9. Heine, Christopher (30 June 2016). "As iAd Shuts Down, Apple May Be About to Get a Shot of Advertising Redemption". adweek.com. Adweek. Retrieved 7 July 2016.
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