HitFox

HitFox is a start-up incubator and developer of technology for the mobile and computer games industry, in addition to app distribution and data.

History

The Berlin-based company was co-founded in 2011 by Hanno Fichtner, Jan Beckers, Ruben Haas, and Tim Koschella.[1][2] Following the opening of the company, further offices were founded in San Francisco, and Seoul, South Korea.[3] Some portfolio companies have previously had additional offices in cities like Paris, France.[4] The company was founded to provide services to the small and medium-market videogame companies and niche marketing for large-scale games and projects.[5]

Portfolio companies

Its company AppLift, a funneling software platform for connecting online games with new players, reached about one million in monthly directed users in 2013 for its largest partner.[5] That year it received an additional $13 million in funding from Prime Ventures.[6] App Discovery was also founded and run by HitFox, which augments consumer searches of mobile games on iTunes, using a quality filter to promote some games over others. Both were founded in 2012.[7]

In 2013 the company acquired the company Datamonk, a big data company, and invested about $1.35 million USD into a new portfolio company called Apploop, later renamed appiris.[1] That year HitFox received a $20.6 million profit.[8] HitFox has also founded Game Finder, a coupon/deals delivery website for mobile games, in addition to the company ad2games,[2] a performance marketing gaming platform.[9] Ad2games connects free-to-play games with new users, focusing on matching the specific life interests of potential gamers with the game they are being shown. [10] They also opened the company PubNative in 2014.[11]

References

  1. 1 2 O'Hear, Steve. "German Incubator HitFox Moves Nimbly To Acquire Datamonk And Invest €1M In Apploop".
  2. 1 2 "Eastern Promise Lures HitFox into Asia Launch". 8 November 2012.
  3. ↑ "HitFox Group - CrunchBase".
  4. ↑ "Canada : AppLift Raises $13 Million from Venture Capital and Growth Equity Fund Prime Ventures". 4 June 2013.
  5. 1 2 "Canada : HitFox Group S AppLift Acquires One Million Users per Month for Top Game Publisher". 28 March 2013.
  6. ↑ "AppLift raises $13M for mobile-game marketing and monetization".
  7. ↑ O'Hear, Steve. "Games Distribution Incubator HitFox Hatches Two New Startups: AppLift And App Discovery".
  8. ↑ "HitFox expands its reach into mobile monetization in deals with Datamonk and Apploop".
  9. ↑ "Germany : AD2GAMES Strengthens Team, Announces Plans to Expand". 6 March 2014.
  10. ↑ "Games, Ads, and Foxes: How ad2games Grows The Gaming Industry". 18 March 2014.
  11. ↑ "PubNative startet und sahnt siebenstellig ab".

External links

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