Hell Energy Drink
 | |
| Type | Energy drink |
|---|---|
| Manufacturer | HELL ENERGY LTD |
| Country of origin | Hungary |
| Introduced | 2006 |
| Variants |
HELL Classic HELL Strong Apple HELL Strong Red Grape HELL Strong Cola HELL Multivitamin HELL Zero HELL Zero Strawberry HELL Summer Cool HELL Ice Cool HELL Magnum |
| Website |
www |
Hell Energy is a popular energy drink brand distributed primarily in Europe and Asia. Hell Energy Ltd was founded in Hungary in April 2006 as a privately owned company. Within three years it became the market leader in Hungary.[1] A major milestone for the brand's popularity was a two year sponsorship deal with the AT&T Williams Formula 1 Team, where Hell Energy became second in the energy drink sector to enter the world of the Formula 1 Racing. Hell Energy is now also market leader in Romania, Slovakia, Cyprus and Azerbaijan,[2] and is available in more than 40 countries worldwide.[3] Hell Energy has headquarters in Hungary, Romania, the United Kingdom, Russia and also in Cyprus.
Factory
The Hell Energy factory was built in 2011 in Szikszó, Hungary. It has two can filling lines with production capacity of 2 million cans per day. There is a laboratory for the constant monitoring of the drinks' parameters. The factory has the highest food safety certificate - FSSC22000 - available in Europe. In 2012 the factory was officially voted as one of the best three factories in Europe in the 'Global and World Class Manufacturing' category at the Strategic Manufacturing Award in Düsseldorf, Germany. The plant is accompanied with a fully automatized logistic center with an area of 6000 square meters. The Hell Energy filling factory is able to manufacture 250, 330, 475, and 500 ml bottles. Hell Energy has been producing for import and export since 2011 in the Szikszó bottling factory. The can filling line has an annual capacity of 600 million cans, thus it can accept assignments and outsource requests from other brands.
Ingredients
The caffeine content of a single can of Hell Energy is 80 mg/250 ml (32 mg/100 ml). This is about the same as one cup of coffee. Hell Energy also contains five kinds of vitamin B, water, sugar, taurine. Glucuronolactone and inositol are used to substitute taurine in certain markets.
Footnotes
- ↑ "The HELL won the MagyarBrands award this year again". Trade Magazin. 17 November 2015. Retrieved 17 November 2015.
- ↑ "Energy for the energy drink". ABB. 5 November 2015. Retrieved 5 November 2015.
- ↑ "Hell Energy drink company to invest HUF 25-30 bln in Hungary". Budapest Business Journal. 22 February 2016. Retrieved 22 February 2016.
External links
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