Up (TV network)

GMC TV redirects here. For the automobile manufacturer, see GMC (automobile).
Launched October 30, 2004 (2004-10-30)
Owned by InterMedia Partners
Picture format 1080i (HDTV)
480i (SDTV)
Slogan We Get Family
Country United States
Language English
Headquarters College Park, Georgia
Formerly called Gospel Music Channel (2004–10)
GMC TV (2010–13)
Website uptv.com
DirecTV 338 (SD)
Dish Network 188 (SD)
AT&T U-verse 1369 (HD)
369 (SD)
Verizon FiOS 738 (HD)
238 (SD)

Up TV (short for "Uplifting Entertainment" and stylized as UP), formerly GMC TV and originally Gospel Music Channel, is an American satellite and cable television network founded originally to have a focus on gospel music and has expanded into family-friendly original movies, series, and specials.

Up TV is currently owned by InterMedia Partners.

As of February 2015, the channel is available to approximately 67.6 million pay television households (58.1% of households with television) in the United States.[1]


The Gospel Music Channel was founded in 2004 by Charles Humbard, the son of televangelist Rex Humbard, originally devoted to gospel music.[2] With Brad Siegel, former president of Turner Broadcasting's Turner Entertainment Networks, as vice chairman, Humbard launched GMC on October 30, 2004. Gospel Music Channel originally programmed gospel/Christian music, featuring all styles, including traditional and contemporary gospel, Christian rock and pop, southern gospel, and even Christian metal. Each weeknight, the network's lineup featured a different genre of music.

In addition to music video blocks, the network began to produce original shows, such as Faith and Fame (artist biographies), Front Row Live (concerts), and America Sings (singing competition). The network continues to broadcast Gospel and Christian music industry award shows, including The Stellar Awards (urban gospel) and The GMA Dove Awards.

The network was re-branded on June 1, 2013 (the re-branding was originally scheduled to occur on September 1, 2013).[3][4]


In the transition before the name-change, in 2010, the channel began carrying popular syndicated series such as Cosby; Dr. Quinn, Medicine Woman; and The Waltons. The channel also has aired films such as The Secret Garden, The Trial, and Pay It Forward, as well as Christian movies such as Facing the Giants, The Perfect Summer, and Fireproof. On Christmas Eve and Day, the network airs a Yule Log loop with holiday songs from Contemporary Christian artists. Similar to competing family networks such as FreeForm and Hallmark Channel, UP now programs multiple weeks of family-friendly Christmas movies through the holidays in December. Easter movies also populate the programming schedule through April.

The channel continues to air popular syndicated series such as Growing Pains, Everybody Hates Chris, Touched by an Angel, and Dr. Quinn, Medicine Woman. Original series include Bringing Up Bates and the Canadian import Heartland. Up original movies include Love Finds You in Sugarcreek, Ohio (starring Kelly McGillis), The Town That Came A-Courtin' (starring Valerie Harper), Finding Normal, My Mother's Future Husband, Raising Izzie, and Saving Westbrook High.[5] Up original specials include K-LOVE Music City Christmas (hosted by Candace Cameron Bure).

On October 7, 2014, Up pulled their airings of repeats of the television drama 7th Heaven, due to allegations of child molestation against the series lead actor, Stephen Collins.[6] 7th Heaven briefly returned to Up in December 2014; however, it was quickly removed from the schedule. Up CEO Charley Humbard stated, "We brought the show back because many viewers expressed they could separate allegations against one actor from the fictional series itself. As it turns out, they cannot".[7] In late May 2015, Up resumed weekday airings of two episodes of 7th Heaven, at 5-7 p.m. ET; by September 2015, marathon and daily airings of the series had resumed.

In September 2015, the network acquired the rights to Gilmore Girls and began to air it in both daily and marathon forms of scheduling, including a full-series marathon on Thanksgiving week 2016 to lead into the series' Netflix revival.[8]

In April 2016, the channel picked up the rerun rights to the Tom Bergeron era of America's Funniest Home Videos.


  1. Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Zap2it. Retrieved March 14, 2015.
  2. The Atlanta Journal-Constitution, October 27, 2011.
  3. "Upfronts 2013: GMC To Change Name To UP In June". MultiChannel News. April 3, 2013. Retrieved April 5, 2013.
  4. "GMC TV Looks 'UP' With Rebranding". Broadcasting & Cable. March 3, 2013. Retrieved March 21, 2013.
  5. Eurweb.com, January 13, 2014
  6. Swift, Andy (7 October 2014). "7th Heaven Removed from UP TV Over Stephen Collins Molestation Scandal". TVLine. Retrieved 8 October 2014.
  7. "Network Quietly Puts'7th Heaven' Back on the Air". TMZ. 6 December 2014. Retrieved 6 December 2014.
  8. Goldberg, Lesley (3 August 2016). "'Gilmore Girls': Up Sets 153-Hour, Seven-Season Marathon". Hollywood Reporter. Retrieved 8 September 2016.

External links

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