|Type of business||Subsidiary|
(NBC Sports Digital)
|Industry||Golf reservation services|
GolfNow is an online booking service for tee times at golf courses. Originally established in 2001 by Cypress Golf Solutions in Scottsdale, Arizona, it was acquired by Comcast via its Golf Channel unit in March 2008. It has since become a unit of NBC Sports Digital, a division of NBCUniversal (following Comcast's purchase of the company).
GolfNow was developed by Cypress Golf Solutions, which was founded in Scottsdale, Arizona by Brett Darrow and Frank Halpin in 2001. The company expanded its GolfNow brand and operations to a larger regional area over the years, and by 2006 it was operating in 17 states at over 600 golf courses.
In March 2008, Comcast, owner of Golf Channel, purchased GolfNow. The company's operations were re-located to Golf Channel's Orlando, Florida headquarters. That same year, the company facilitated the booking of 2.4 million rounds.
GolfNow extended its services outside the United States for the first time in 2011 to Ireland through GolfNow.ie. In 2013, GolfNow purchased BRS, a booking service in the United Kingdom, along with Fore! Reservations, one of the largest tee time companies in the U.S. As of 2011,
GolfNow also offers a mobile app; the free version offers the service's core search and booking functionality, while a subscription-based premium version adds additional features for use whilst playing, including a scorecard, personal statistics, and an "on-course GPS" function allowing access to overhead satellite maps of holes with distance measurements.
The Orlando Sentinel reported that GolfNow has had a positive impact on the business of golf courses in Orlando, noting that the service helped to encourage business during previously "off-peak" dayparts such as the early afternoon. The general manager of Orlando's Dubsdread Golf Club felt that GolfNow had helped customers discover the course among other options in the region, crediting the service for "getting our name and our prices to those golfers who normally would not drive past 15, 20 golf courses to come play golf here." The service was also credited with having attracted existing golfers to new courses, such as the Four Seasons Resort Orlando's Tranquilo, and new clientele to existing courses. Orlando was GolfNow's fifth-largest market in 2015, having generated $14.5 million in revenue from partner courses.
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- "Stepping Up Its App". Golf Digestix. 22 October 2014. Retrieved 29 November 2014.