Golden Gaytime
Golden Gaytime (Cookie Crumble in New Zealand) is a popular ice cream snack, made and distributed by the Streets confectionery company in Australia, and first released in 1959.[1] It is a toffee and vanilla ice-cream dipped in compound chocolate and wrapped in honeycomb biscuits, on a wooden popsicle-stick. Its name has survived intact despite the possible homosexual connotations in modern decades.[2]
On 4 August 2015, Streets announced the release of Golden Gaytime ice-cream tub format in addition to its usual popsicle stick format. On 7 September 2016, Streets announced the release of Golden Gaytime cross Cornetto cone - named Golden Gaynetto - in addition to other formats.
Advertising
The company appears to embrace the camp name by retaining the tagline from the 1980s, "It's hard to have a Gaytime on your own". The in-home boxes feature the words "4 delicious chances to have a gay time".[3] In 2009, Streets started re-airing a television commercial from the 1980s and in 2010 an outdoor campaign featured posters and billboards.[4]
Cultural impact
The double meaning of the name is highlighted in The Bedroom Philosopher song, "Golden Gaytime".
See also
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References
- ↑ http://www.marketingmag.com.au/news/goldengaytimeclassictvcsreturn-1087
- ↑ Review / John McGrath. "Garden of earthly delights". The Adelaide Review. Archived from the original on February 7, 2006.
- ↑ "Box design of golden gaytime". Retrieved 2010-01-10.
- ↑ 2 maart 2009. "Golden Gaytime". YouTube. Retrieved 2010-01-10.
