Atari, Inc. (Atari, SA subsidiary)

For the brand, see Atari.
Atari, Inc.
Subsidiary of Atari, SA
Traded as
Industry Interactive entertainment
Founded February 1993 (1993-02) (as GT Interactive Software)
Headquarters New York City, New York, United States
Key people
  • Frederic Chesnais (CEO)
  • Todd Shallbetter (COO)
  • Alex Zyngier (director, chairman)
Number of employees
10 (2014)
Parent Atari, SA

Atari, Inc. was founded in 1993 as GT Interactive Software Corp. In 1999, Infogrames Entertainment, SA acquired a controlling interest in GT Interactive, renaming it Infogrames, Inc. As part of Infogrames Entertainment's company-wide re-branding in May 2003, Infogrames, Inc. finally became known as Atari, Inc.[1] On October 11, 2008, Infogrames completed its acquisition of Atari, Inc., making it a wholly owned subsidiary.[2] On January 21, 2013, Atari, Inc. filed for bankruptcy, with President Jim Wilson stating plans to try and split off from parent Atari, SA.[3]

GT Interactive

GT Interactive logo

1993 – Founding of GT Interactive

The GT Interactive Software Corporation (GTI) was founded in February 1993 as a division of GoodTimes Home Video, a video-tape distributor owned by the Cayre family, with Ron Chaimowitz as co-founder and president. That same year the publisher saw the release of their first shareware title, the hugely popular Doom.[4] In its first year, revenue reached $10.3 million.[5]

1994 – 880% revenue growth

GT Interactive revenue soared 880% and reached $101 million in its second year of existence, with profits reaching $18 million.[6] GT Interactive's partnership with id Software scored another hit with Doom II: Hell on Earth, which was released in October and sold over 2 million copies.

1995 – Initial public offering

In February GTI obtained the publishing rights to games based on Mercer Mayer property, which included Little Critter and Little Monster.[7] GT Interactive began to set up displays at Kmart and Walmart for low cost software.[8]

GTI signed an exclusive software supplier agreement with Walmart, that meant according to UBS Securities analyst Michael Wallace: "All software developers have to deal with GT if they want to sell in a Walmart."[5]

In December GT Interactive Software debuted on the NASDAQ stock exchange under the stock symbol GTIS.[9] Raising $140 million with its initial public offering, it was one of the biggest IPOs of the year, second only to Netscape's.[10]

GT Interactive offered 10 million shares to the public at $14 each.[10] During GTI's IPO, Joseph Cayre sold more than 1.4 million shares, 9.2% of his shares, for a $20 million return.[10]

GTI reported a strong revenue growth of 134% in the year to $234.4 million but, in the first sign of trouble ahead, profits increased a meager 23% to $22.6 million.[11]

1996 – Humongous Entertainment acquisition

In January GT Interactive obtained the publishing rights for the highly anticipated Quake from id Software.

In February GT Interactive and Target signed an agreement in which GTI became the primary consumer software supplier to all Target's 675 stores.[12]

In June 1996 GTI acquired WizardWorks, publisher of the Deer Hunter series, for 2.4 million shares and FormGen, which had the publishing rights to Duke Nukem, for 1 million shares,[9] or $17 million.[13]

Quake was also released in June by GT Interactive for PC. It sold 1.8 million copies,[4] becoming a PC classic.

In July, the game developer Humongous Entertainment was bought by GT Interactive for 3.5 million shares, or $76 million.[14] In 1995, Humongous Entertainment's revenue had risen to $10 million, an increase of 233% over 1994's revenue of $3 million.[14] The deal gave GT Interactive rights to successful children's software titles such as the Putt-Putt franchise as well as the Freddie the Fish and Spy Fox series.

In November GTI acquired Warner Interactive Europe for $6.3 million in cash, with this acquisition GTI gained access to software markets in Western Europe.[9]

In a further sign of uncertainty for its future, GTI, for the year, reported a net income increase of only 11% over the previous year to $25.1 million. Revenue growth also decelerated to 56%, revenue for the year was $365 million. Making matters worse, net income in the fourth quarter reduced 16.8% to $8.5 million when compared to 1995's fourth quarter.[11]


In January GTI bought One Stop, a European value software publisher, for $800,000 in cash.[9]

In June GTI signed a deal with MTV, the deal gave GTI the rights to publish games based on Beavis and Butt-head and Æon Flux.

On October GTI bought game developer SingleTrac for $14.7 million — $5.4 million in cash and $9.3 million in stock. SingleTrac owned and developed such games as Twisted Metal and Jet Moto.[15] In September game developer Cavedog Entertainment, a division of Humongous Entertainment, made its first release, Total Annihilation,[16] which sold more than 1 million copies.[11]

On October 5, 1997, GTI announced that it had signed a definitive agreement to acquire MicroProse for $250 million in stock; the deal had even been unanimously approved by the Board of Directors of both companies and was expected to be completed by the end of that year.[17]

But on December 5 the acquisition was cancelled, according to both CEOs "the time is simply not right" for the deal. MicroProse's stock plummeted after the announcement of the deals cancellation.[18]

GTI's result was negatively affected because, in March, they stopped being the exclusive computer software distributor to Walmart, who decided to buy its software directly from the publishers.

In 1997 GT Interactive's share of the Entertainment software market reached a historical low of 6.4% down from the record highs of 9% and 10% years earlier. GT Interactive was a leader only on the arcade/action category, with a 20.3% market share. Making matters worse, GT Interactive also had a high debt/equity ratio of 41%, Electronic Arts had a debt/equity ratio of just 8%. For 1997 GTI's return on equity was a dismal -16.14%.[19] For the year, GTI's revenue growth continued to decelerate, increased only 45% to $530 million.[20] During 1997 GT Interactive posted its first net loss, totalling $25 million.[11]


In May Epic Games's Unreal was published by GT Interactive, in the first 10 months over 800,000 copies were sold. Coincidentally Deer Hunter II, which was released in October also sold 800,000 copies.[11]

In November GTI bought OneZero Media for $17.2 million in stock, becoming the first game publisher to own an entertainment Internet website.[15]

Legend Entertainment was acquired for around $2 million,[15] while Reflections Interactive was acquired for 2.3 million shares or $13.5 million.[15] Both companies were bought in December of 1998.[21]

In the fourth quarter of 1998 GT Interactive posted a net income of $16.7 million on revenues of $246.3 million.[22] For the year, GT Interactive reported revenues were almost flat rising 10% to $584 million, but GT Interactive swung into black by posting a $20.3 million net income (results from the fiscal year ending on December 31, 1998).[11][22]

1999 – Control by Infogrames

The year of 1999 brought bad news for GT Interactive's shareholders: GTI posted first quarter losses of $90 million due to restructuring costs.[11] In February, in light of the bad results, CEO Ron Chaimowitz was replaced.[20]

Game sales in 1999 fell in comparison to 1998, which had dire consequences on GTI's finances. In April GTI predicted for 2000 a first quarter loss of $55 million on revenues of around just $95 million. A failure to release 5 major games and a planned relocation to Los Angeles added to the losses. In June GTI announced it had hired Bear Stearns to look into the possibility of either a merger or a sale of the company and in October GT Interactive fired 35% of its workforce, or 650 employees, mostly from its distribution section.[23]

In June Reflection's Driver was released, selling approximately 1 million copies.[11] In July GTI sold OneZero Media for $5.2 million in cash, just six months after it was purchased.[15]

On November 16 Infogrames Entertainment, SA (IESA) announced that it would buy 70% of GT Interactive for $135 million and assume $10.5 million in debt,[23] a deal completed by December 17.[24]

IESA's acquisition came just in time because GTI's 1999 results were dismal. Revenues fell 30% to $408 million in 1999 and GTI posted a net loss of $254 million for the year (results with the fiscal year ending on December 31, 1999).[22][25]

On May 10, 2000, IESA announced the rebranding of GT Interactive to Infogrames, Inc.[26] Almost three years later, on May 8, 2003, the company would again change its name, this time to Atari, Inc., becoming ATAR on the NASDAQ stock market.[1]

Atari, Inc.

On September 1, 2006, Atari, Inc. announced that its stock faced delisting from the NASDAQ stock exchange due to its price having fallen below $1.00.[27] On September 5, 2006, David Pierce was appointed as new CEO of Atari, replacing Bruno Bonnell. Pierce previously worked as an executive at Universal Pictures, Metro-Goldwyn-Mayer, Sony Pictures Entertainment, Sony Music Entertainment, and Sony Wonder.[28]

On October 2, 2006, Atari, Inc. announced that it had sold off Shiny Entertainment to Foundation 9 Entertainment, which culminated in the completion of their strategic divesture.[29]

On April 5, 2007, Bruno Bonnell resigned his position as chairman and chief financial officer.[30]

On November 7, 2007, GameSpot reported that Atari was beginning to run out of money, losing 12 million dollars in the first fiscal quarter of 2008.[31]

On March 6, 2008, Infogrames made an offer to Atari, Inc. to buy out all remaining public shares for a value of US$1.68 per share or US$11 million total. The offer would make Infogrames sole owner of Atari, Inc., making it a privately held company.[32]

On April 30, 2008, Atari, Inc. announced its intentions to accept Infogrames' buyout offer and merge with Infogrames.[33]

On May 9, 2008, it was revealed that NASDAQ would be removing Atari from the NASDAQ stock exchange.[34] Atari has stated its intentions to appeal the decision. Atari was notified of NASDAQ's final decision on April 24, 2008, and the appeal hearing took place on May 1, 2008. Atari was expected to raise its value to $15 million USD from the period of December 20, 2007 through to March 2008. Atari received notice of its absolute delisting on September 12, 2008.[35]

On October 11, 2008, Infogrames completed its acquisition of Atari, Inc., making it a wholly owned subsidiary.[2]

On January 21, 2013, Atari, Inc., Atari Interactive Inc., Humongous, Inc. and California US Holdings, Inc. (collectively, the "Companies") filed petitions for relief under chapter 11 of the United States Bankruptcy Code in the United States Bankruptcy Court for the Southern District of New York.[36] All three Ataris emerged from bankruptcy one year later and the entering of the social casino gaming industry with Atari Casino.[37] Frederic Chesnais, who now heads all three companies, stated their entire operations consist of a staff of 10 people.[38]

Product history

In 2002 Jakks Pacific, a toy making company, released a plug-and-play video game console called the Atari 10-in-1 TV Game. It was battery-operated and shaped similarly to an Atari 2600 joystick, and included A/V ports. In 2004, the same company created a device called Atari Paddle Games, in the shape of one of the 2600's "paddle" controllers with appropriate titles included. However, as stated, neither of the games was directly released by Atari.

The same year that the Paddle Games were released, Atari released a TV game of their own which they called the Atari Flashback Console. The device was designed and produced by Atari consultant Curt Vendel through his engineering firm Legacy Engineering. With only a 10-week development window, what they produced looked like a minute version of the Atari 7800 console originally released in 1984, 20 years prior. The two controllers were small as well, having a joystick and two red buttons on each side. Twenty titles were built into the system. Unlike most plug-and-plays, the Flashback was not powered by batteries, but an (included) AC adaptor instead. The Flashback did fairly well in sales. Since the games were all recreated on hardware more closely resembling the Nintendo Entertainment System than the 7800, some of the aspects of certain games concerning the sound, graphics, or gameplay were either changed or omitted.

Because of popular demand, Atari hired Curt Vendel once again to produce a follow up product. With a longer development window, Vendel released a new version of the Flashback console, titled Atari Flashback 2, in August 2005. The Flashback 2 is based on an implementation of the original Atari 2600 on a single chip that Curt Vendel designed, allowing the original 2600 games to be run instead of ports as in the first Flashback. In addition, the included joysticks are fully compatible with the original 2600 joysticks and vice versa. Furthermore, the circuitboard in the Flashback 2 actually has connectors for modders to solder on a cartridge slot, allowing the Flashback 2 to play the entire library of 2600 games.

Also, in late October 2005, Atari released one of two collections of its classic arcade games for the Nokia N-Gage console, titled Atari Masterpieces. Atari Masterpieces Volume I includes classic arcade games: Asteroids, Battlezone, Black Widow, Millipede, Missile Command, Red Baron, Lunar Lander and Super Breakout, and features an exclusive interview with Nolan Bushnell. Atari Masterpieces Volume II was released in March 2006.

On May 5, 2006, Atari and Hasbro stopped Bioware and DLA from further development of premium modules and publishing near-completed premium modules for Neverwinter Nights. No reason was stated, but it was likely in anticipation of the upcoming sequel, Neverwinter Nights 2, which would lack features from these modules. They relented after community backlash.

Atari's top-selling titles have been the Dragon Ball games based on the popular anime license from Toei Animation in Japan. These include the Dragon Ball Z: Budokai series of games for next-generation console systems and the Dragon Ball Z: The Legacy of Goku series of games for the Game Boy Advance. These games have topped the best-seller charts for numerous console platforms since the release of Atari's first Dragon Ball Z game, The Legacy of Goku in 2002, which was the first Dragon Ball game to be made by an American company, Webfoot Technologies, and is one of the best-selling Game Boy Advance games of all time (#16). The best selling Budokai series is developed in Japan by Dimps and includes Dragon Ball Z: Budokai, Dragon Ball Z: Budokai 2 and Dragon Ball Z: Budokai 3). Atari is also releasing Dragon Ball Z: Budokai Tenkaichi and its sequel, Dragon Ball Z: Budokai Tenkaichi 2 which is a separate series from the Budokai series. Following the success of the Budokai and Legacy of Goku series, Atari has released numerous other Dragon Ball titles including Dragon Ball Z: Supersonic Warriors, Dragon Ball Z: Super Sonic Warriors 2, Dragon Ball Z: Sagas, Dragon Ball GT: Transformation, Dragon Ball: Advanced Adventure and Super Dragon Ball Z.

Atari also released a series of games based on the Matrix movie trilogy including Enter the Matrix and The Matrix: Path of Neo. Although not critical successes, these titles represent some of the most expensive video games ever developed. Enter the Matrix, which was developed by Shiny Entertainment, sold 1.38 million units for the PlayStation 2 and 1 million units for the Nintendo GameCube.

Another popular series by Atari has been the Godzilla Series, based on the nuclear monster originally created by Toho. Pipeworks developed and created all three of the console titles, although handheld titles were developed separately. The series started with Godzilla: Destroy All Monsters Melee for the Nintendo GameCube which was released on October 11, 2002 to much success before it was ported to the Microsoft Xbox a year later. It was followed by a sequel, Godzilla: Save the Earth for the PlayStation 2 and the Xbox, on November 16, 2004. Despite Save the Earth's relative commercial failure, Godzilla: Unleashed was released for the PS2 and Wii, on November 20, 2007 and December 5, 2007 respectively. Unleashed was accompanied by Godzilla Unleashed: Double Smash for the Nintendo DS, which was released on November 20, 2007. There is speculation as to the series' future, although current belief is that Atari has lost the rights to Godzilla.

Other popular titles of Atari, Inc. include RollerCoaster Tycoon 3, Test Drive Unlimited, Neverwinter Nights, the Alone in the Dark series and the Driver series (recently sold to Ubisoft for a reported $24 million[39]).

Software piracy

Atari was one of the companies using British legal company Davenport Lyons in 2008 to recover damages from computer users illegally downloading games but stopped using the company when they were made aware of the false claims being made against innocent members of the public.[40]

Games published

GT Interactive

Game Boy

Game Boy Color


Nintendo 64

Microsoft Windows


Sega Saturn

Atari, Inc.

Games developed

GT Interactive




See also

Wikimedia Commons has media related to Atari.


  1. 1 2 "10-KT Atari, Inc. Business Information - Overview". SEC Info. Fran Finnegan & Company. March 31, 2003. Retrieved February 11, 2016.
  2. 1 2 Infogrames completes Atari, Inc. acquisition - Phil Elliott 11/10/2008
  3. Rose, Mike (January 21, 2013). "Atari U.S. files for bankruptcy to escape its French parent company". Gamasutra.
  4. 1 2 "Now What Was That GT and Hasbro Were Saying About American Game Purchasers Being a Group of 17–28 Year Olds Only Interested in Bloody Games?". Just Adventure. Archived from the original on 2010-12-06. Retrieved February 5, 2012.
  5. 1 2 Eng, Paul M. (September 2, 1996). "Lots of "Doom" but No Gloom". Business Week. The McGraw-Hill Companies. Archived from the original on 1997-06-17. Retrieved 2015-06-05.
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  7. GT INTERACTIVE REPORTS RECORD SECOND QUARTER REVENUES; Publishing Business Increases Nearly 300 Percent. - Free Online Library
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  9. 1 2 3 4 SEC Info - Atari Inc - 10-Q - For 6/30/97
  10. 1 2 3 Rothman v. Gregor GT LLP
  11. 1 2 3 4 5 6 7 8 SEC Info - Atari Inc - 10-K - For 3/31/99
  12. GT Interactive and Target Stores enter distribution agreement; GT Interactive to Become Primary Software Vendor to More Than 600 Target Stores Nationwide. - Free Online Library
  13. Game Matters: Royal tease
  14. 1 2 Baker, M. Sharon (July 14, 1996). "Humongous lives up to name with $76 million sale".
  15. 1 2 3 4 5 SEC Info - Atari Inc - 10-Q - For 12/31/99
  16. cavedog - GameSpot
  17. "$250 Million Stock Deal for Microprose". The New York Times. October 6, 1997. Retrieved May 4, 2010.
  18. "Company News; Microprose and GT Interactive End Merger Talks". The New York Times. December 6, 1997. Retrieved May 4, 2010.
  19. ElecArts.PDF
  20. 1 2 GT Interactive Hires Disney Honcho, Raises Cash
  21. Game Design, Second Edition: Books: Bob Bates
  22. 1 2 3 SEC Info - Atari Inc - 10-Q - For 12/31/99, As Of 2/14/00 - Table in Document 1 of 2 - 10-Q - GT Interactive Software Corp.
  23. 1 2 "Infogrames Gets Control of GT Interactive". The New York Times. November 16, 1999. Retrieved May 4, 2010.
  24. "Infogrames Entertainment Completes Acquisition of Controlling Stake in GT Interactive Software" (Press release). Infogrames. December 17, 1999. Archived from the original on 2000-08-15. Retrieved 2016-06-05.
  25. SEC Info - Atari Inc - 10-K - For 3/31/99, On 6/29/99 - Table in Document 1 of 9 - 10-K - GT Interactive Software Corp.
  26. "GT Interactive to Adopt Infogrames Brand Across the Company and Its Products" (Press release). Los Angeles: Infogrames. May 10, 2000. Archived from the original on 2000-08-15. Retrieved 2016-06-05.
  27. Carless, Simon (September 1, 2006). "Atari to Fight NASDAQ Delisting Notice". Gamasutra.
  28. "Atari Names New CEO". IGN.
  31. Sinclair, Brendan (November 7, 2007). Atari running out of quarters?. GameSpot. Retrieved on November 7, 2007.
  32. Atari, Inc. Reports Receipt of Non-Binding Offer from Infogrames Entertainment S.A.: Financial News - Yahoo! Finance
  33. Infogrames Entertainment S.A. and Atari, Inc. Announce Agreement to Merge: Financial News - Yahoo! Finance
  35. Delisting of Securities of Atari, Inc. From the NASDAQ Stock Market Source: The NASDAQ OMX Group, Inc. - GlobeNewswire, Inc.
  36. "Atari Files For Chapter 11 To Separate From French Parent". Retrieved September 4, 2013.
  37. Brett Molina (March 26, 2014). "Atari resets with jump into social casino gaming". USA Today. Retrieved March 26, 2014.
  38. "Atari and FlowPlay team up to offer social casino games - GamesBeat - Games - by Dean Takahashi". VentureBeat.
  39. Atari: "In The Money", Driver Gone - news, July 13, 2006
  40. BBC Watchdog website, Davenport Lyons - threatening letters, 8 December 2008
  41. Nintendo Power, Volume 86, page 15

External links

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