GBI (German Bold Italic)

"GBI (German Bold Italic)"
Single by Towa Tei featuring Kylie Minogue and Haruomi Hosono
from the album Sound Museum
Released September 10, 1997 (1997-09-10)
(see Release history)
Format
Recorded 1996 (Sangenjaya, Setagaya, Japan)
Genre
Length
  • 4:37 (Album version)
  • 3:31 (UK Radio edit)
  • 4:17 (International Radio edit)
Label
Writer(s)
  • Towa Tei
  • Kylie Minogue
Producer(s)
  • Tei
Towa Tei chronology
"Luv Connection"
(1995)		 "GBI (German Bold Italic)"
(1998)		 "Butterfly"
(1998)
Kylie Minogue singles chronology
"Cowboy Style"
(1998)		 "GBI (German Bold Italic)"
(1998)		 "Spinning Around"
(2000)

"GBI (German Bold Italic)" is a song by Japanese American music producer Towa Tei, featuring vocals from Australian singer Kylie Minogue, Japanese musician Haruomi Hosono, and co-written by Tei and Minogue. It is the lead single from Tei's second studio album, Sound Museum (1997), released by Arthrob in the United Kingdom. The song is a "minimalist" house-techno track with lyrics portrayed Minogue as a typeface called "German Bold Italic," with her vocals performed in a tongue-in-cheek style.

Many critics praises the song for its distinctiveness from Minogue's catalogue, with others notice the track as one of the important artistic moves that define her musical career. Commercially, the song was one of her least successful track on the charts. It peaked at number 50 in Australia and failed to reach top 50 in the United Kingdom with number 63. However, it was said to be a minor hit in Tei's home country, Japan.

The song's music video was directed by French director Stéphane Sednaoui and inspired by a mutual appreciation of Japanese culture between him and Minogue. It features scenes of Minogue dressing as a geisha throughout New York City streets.

The song was later added to Tei's first greatest hits album called Best (2001).

Background and composition

In 1996, coming back to a studio in Sangenjaya, Setagaya, Japan after going for drinks, Towa Tei received a hand-written fax that had "a picture of some sort" on it that said: "Music with you! Kylie. Call Me".[3][4] She then came to perform in Japan and met Tei, they tried to make some songs for her album at Sangenjaya.[5] The outputs from the session were "GBI (German Bold Italic)" and a demo of "Sometime Samurai".[4]

"GBI" then made its appearance on Tei's second studio album Sound Museum (1997), while "Sometime Samurai" was later re-recorded by Minogue in 2003 and appeared on Tei's fifth album Flash (2005).[5] Tei then shared that her vocal contributions was one of the things he's "happiest" about the album.[6] "She is the ideal icon that appeals to both Japanese and Western people" says Tei. "She is very much a part of the club scene already, particularly among the gay community, and she looks amazing."[1]

The song "GBI (German Bold Italic)" is about a typeface which shares the same name, and maybe the only song that was specifically about a typeface.

In the song, she played the part of a typeface called "German Bold Italic".[7]

At the time, Minogue was attempting to break away from the Eurobeat genre.[4] Minogue can be heard talking and giggling over a "minimalist" house-techno track.[1][7]

Minogue performed the song in "tongue-in-cheek vocals" singing the lyrics: "My name is German Bold Italic. I am a typeface which you have never heard of before."[8][9]

The song opens with a sample from the introduction track of the album The Art of Belly Dancing by Bel-Sha-Zaar, Tommy Genapopoluis and The Grecian Knights, a sample that was also used on "Groove Is in the Heart", Tei's previous collaboration with his group Deee-Lite.[10]

Reception

The Independent's Fiona Sturges got the feeling that Minogue is making use of Tei's "far-reaching" reputation, rather than "the other way around." However, she also noticed a "significantly more exotic flavour" than Tei's "customary club anthems."[1] Writing a review for Sound Museum, journalist David Bertrand Wilson from music site Wilson & Alroy's Record Reviews stated Tei "hits on a terrific hook" on the track.[8] Writing in his book Playlisted: Everything You Need to Know About Australian Music Right Now, Australian music journalist Craig Mathieson claimed that before Minogue's transformation to "Can't Get You Out of My Head", "there's a fascinating precursor, a glimpse of what's to come" in the track. He also commented that "such definite specifications [of "GBI"] suited her."[7] Sean Smith, the writer of Minogue's biography Kylie, said the track is arguably her "weirdest song" but pointed out that by the time of the single's release, Minogue had "moved on artistically."[9] Mayer Nissim from Digital Spy called the collaboration a "completely barmy hook-up" and listed as one of Minogue's career-defining moments.[11] The song was said to be the most "avant-garde" and "obscure" single in her catalogue.[2] Robbie Daw from Idolator called the track one of Minogue's most "quirky" collaborations.[12] But still, NME's Priya Elan called it one of her most fan-favorite collaborative works that are lesser known.[13] Johannes Schardt from Germany design studio Precious listed the track at number 2 in his top 7 songs with typographic references in 2008.[14] DJ Calvin Harris told UK music website Popjustice the song was his most favorite track from Minogue, he called it "fucking hilarious" and claimed: "It’s why I love Kylie, because she does exactly what she wants to do."[15]

Release

The song was said to be a "minor" hit in Tei's hometown, Japan.[9]

http://www.oricon.co.jp/prof/24459/products/38274/1/

Meanwhile, Minogue herself was going through a difficult point in her career - critics were praising her musical ventures on the Deconstruction Records, but the public were failing to warm to it, particularly the Impossible Princess album.[2]

The CD single also features bonus CD-ROM programming including screen saver, the German Bold Italic font and sound bites from the song.[16]

The Krust remix with another remix called "GBI (Latin Narrow Light)" by Uwe Schmidt (credited under his alias "Lisa Carbon") made their appearances on Tei's Japanese remix album Stupid Fresh (1997).[17] This album was later released as the second disc to Sound Museum in the Europe.[18] The song was later added to Tei's first greatest hits album called Best (2001).

Typeface

The font included as one of the bonus features on the CD single and the enhanced CD version of Sound Museum, and can be seen on the single cover.[2] The song was available on Tei's and Minogue's official website.[19]

In 2015, American artist Cory Arcangel used the font for a merchandising sweatshirt of the group Wet.

Claimed he has been "crazy" for the font since it came out. "It's a sick classic vector techno font, and super rare these days," he told The Fader. He then used it a few times for artworks. "I've always wanted to use it to make a shirt for a pop group... one pop group used to advertise the next."[20]

Music videos

The music video for "GBI" was directed by Minogue's then-boyfriend French director Stéphane Sednaoui. Before shooting the video, Minogue and Sednaoui were often in Japan and were very into anime.[21] Inspired by a mutual appreciation of Japanese culture, they created a visual combination of "geisha and manga superheroine" for the photographs taken for Minogue's sixth album Impossible Princess and the video for the track also.[22] The low-budget video was shot in New York City with a "small video camera." Minogue told German publication Die Welt: "In Japan, all the kids ran with such cameras around the city. So we then did just the same in New York."[21]

The video opens with Minogue in a bathtub, wearing a red bikini with a geisha headdress, asking viewers: "Do you like my sense of style?" It then follows her throughout New York City streets as she in a geisha regalia and make-up and towards the climax of which the singer was purple collared like a dog and carried by a Japanese man on a leash.[9]

The geisha outfit wes said by Minogue as "insanely stressful" with her wig being called "a nightmare." "Everything was true to original. Only the stylist came from China," she said.[21]

The video fails to appear on any Minogue compilation. Minogue was dressed as a geisha in the streets of New York just like the singer in "Sly".

The Independent's said Minogue was "looking suitably sweet."[7]

The video, however, was considered to be one of Minogue's most "bizarre" music videos.[1][2]

This concept was similar to Sednaoui's previous directorial work on the video "Sly" from the English trip hop group Massive Attack in 1994. Due to more international broadcasting, Madonna's and Minogue's video were left out of the compilation. Still today, the video has never been released commercially on any DVD.[23]

Journalist Craig Mathieson claimed the video might be her greatest performance in "a career plagued by lackluster acting."[7]

Japanese graphic designer group Enlightenment, who created the icon illustration for the single cover, released a lyric video of the track in 2013.[24]

Writer Sean Smith described the video was even more "surreal" than the track. "This was many years before Lady Gaga raided the dressing-up box and further proof of Kylie's groundbreaking work in the nineties."[9]

Live performances

Minogue performing in a geisha-inspired outfit during the "Naughty Manga Girl" act of her KylieX2008 tour.

An expert of the track appeared on her medley performance at the 25th Anniversary Mushroom Records concert held on November 14, 1998 at the Melbourne Cricket Ground. Her costume onstage was designed by Melbourne-based designer Mark Burnett.[25]

This performance was later appeared on live album called Mushroom 25 Live. The song was also included in her 2002 tour KylieFever2002 as a video interlude. A show in Manchester was filmed on May 4, 2002 and released on DVD titled KylieFever2002: Live in Manchester.

The song was later sampled on "Sometimes Samurai", a visual from her 2008 concert tour KylieX2008.

A picture taken from the shooting of the visual was released earlier for the promotion of the tour.

Formats and track listings

  1. GBI (Radio Edit) – 03:31
  2. GBI (The Sharp Boys Deee-Liteful Dub) – 08:58
  3. Boldline – 02:40
  1. GBI (Radio Edit) – 03:31
  2. GBI (Rekut) – 08:15
  3. GBI (Ebony Boogie Down Mix) – 05:14
  • UK cassette single[28]
  1. GBI (Radio Edit) – 03:31
  2. GBI (German Bold Italic) – 06:58
  1. Intro – 00:26
  2. GBI (Radio Edit) – 04:17
  3. GBI (Ebony Boogie Down Mix) – 05:14
  4. BMT (SP-1200 Remix) (featuring Biz Markie and Mos Def) – 04:23
  5. GBI (Rekut) – 08:15
  6. GBI (German Bold Light Mix) – 02:49
  • Japan double 12" single[31]
  1. GBI (Radio Edit) – 04:17
  2. GBI (Kylie-pella) – 01:40
  3. BMT (SP-1200 Remix) (featuring Biz Markie and Mos Def) – 04:23
  4. Boldline – 02:40
  5. GBI (Ebony Boogie Down Mix) – 05:14
  6. GBI (Rekut) – 08:15

Credits and personnel

All credits and personnel adapted from the song's CD single liner notes:[32]

Charts

Chart (1998) Peak
position
Australia (ARIA)[33] 50
UK Singles (Official Charts Company)[34] 63

Release history

Country Date Format Label Ref
Japan September 10, 1997
  • CD
  • 12"
[30][31]
United Kingdom October 26, 1998
  • CD
  • cassette
[26][27][28]
Australia November 16, 1997 CD Warner Music Australia [29][35]

References

  1. 1 2 3 4 5 Sturges, Fiona (September 4, 1998). "Music: Big in Japan... but anywhere else?". The Independent. Independent Print Limited. Retrieved 9 August 2016.
  2. 1 2 3 4 5 Peters, Yves (July 12, 2011). "German Bold Italic, A Song About A Typeface". The Fontfeed. Monotype. Retrieved 7 August 2016.
  3. ↑ Yamada, Masaki. "Towa Tei interview". Vibe.net. Vibe Inc. Retrieved 10 August 2016.
  4. 1 2 3 "TOWA TEI ロングインタビュー（後編）" (in Japanese). Warner Music Japan Inc. Retrieved 8 August 2016.
  5. 1 2 Hiroshi, Ota (May 3, 2005). "第12回 ─ ゲスト：テイ・トウワ(2)". Tower Records Japan (in Japanese). Tower Records Japan Inc. Retrieved 7 August 2016.
  6. ↑ Daley, David (August 1998). "Japan's Shibuya-kei scene invades America" (Google Books). CMJ New Music Monthly. CMJ Network, Inc. (60): 16. ISSN 1074-6978. Retrieved 7 August 2016.
  7. 1 2 3 4 5 Mathieson, Craig (2012). Playlisted: Everything You Need to Know about Australian Music Right Now (Google Books). University of New South Wales Press. p. 3. ISBN 1742230172. Retrieved 9 August 2016.
  8. 1 2 Wilson, David Bertrand. "Deee-Lite". Wilson & Alroy's Record Reviews. Retrieved 9 August 2016.
  9. 1 2 3 4 5 Smith, Sean (2014). Kylie (Google Books). Simon & Schuster. ISBN 1471135802. Retrieved 9 August 2016.
  10. ↑ "Towa Tei featuring Kylie Minogue's 'GBI (German Bold Italic)' sampled Bel-Sha-Zaar, Tommy Genapopoluis and The Grecian Knights' 'Introduction'". WhoSampled. WhoSampled.com Limited. Retrieved August 10, 2016.
  11. ↑ Nissim, Mayer (September 11, 2013). "Kylie Minogue's career-defining moments - in video". Digital Spy. Hearst Magazines UK. Retrieved 10 August 2016.
  12. ↑ Daw, Robbie (February 19, 2013). "Kylie Minogue And Mum's "Whistle": Listen To The 'Jack And Diane' Soundtrack Song". Idolator. SpinMedia. Retrieved 8 August 2016.
  13. ↑ Elan, Priya (January 25, 2012). "25 Reasons To Celebrate Kylie". NME. Time Inc. (UK) Ltd. Retrieved 8 August 2016.
  14. ↑ Schardt, Johannes (July 18, 2008). "Songs about fonts". Precious Design Studio. Precious Forever. Retrieved 9 August 2016.
  15. ↑ Robinson, Peter (May 18, 2007). "Calvin Harris Interview". Popjustice. Popjustice Ltd. Retrieved 9 August 2016.
  16. ↑ "Towa Tei - GBI (German Bold Italic)". Option. Sonic Options Network (77-81): 82. 1997. ISSN 0882-178X.
  17. ↑ "Towa Tei – Stupid Fresh". Discogs. Retrieved 8 August 2016.
  18. ↑ "Towa Tei – Sound Museum & Stupid Fresh ". Discogs. Retrieved 8 August 2016.
  19. ↑ Ang, Ien (2000). Alter/Asians: Asian-Australian Identities in Art, Media, and Popular Culture. Pluto Press Australia. p. 189. ISBN 9781864031768.
  20. ↑ Raiss, Liz (August 28, 2015). "You Need To See The Merch Cory Arcangel Designed For Wet". The Fader. The Fader Inc. Retrieved 9 August 2016.
  21. 1 2 3 Schwilden, Von Frédéric (April 8, 2014). "Von Mikro-Catsuits, Tomboy-Overalls und Höschen-Stress". Die Welt (in German). Axel Springer SE. Retrieved 9 August 2016.
  22. ↑ Baker, William; Minogue, Kylie (2002). Kylie: La La La. Hodder & Stoughton. pp. 108–109. ISBN 0-340-73440-X.
  23. ↑ "Stephane Sednaoui talks Madonna". MadonnaTribe.com. May 29, 2005. Retrieved 8 August 2016.
  24. ↑ GBI TOWA TEI × ENLIGHTENMENT on Vimeo. Retrieved 8 August 2016.
  25. ↑ Anderson, Margot (March 1, 2005). "Kylie". National Portrait Gallery Australia. Retrieved 9 August 2016.
  26. 1 2 "Towa Tei featuring Kylie Minogue – GBI (German Bold Italic) (UK CD1)". Discogs. Retrieved 6 August 2016.
  27. 1 2 "Towa Tei featuring Kylie Minogue – GBI (German Bold Italic) (UK CD2)". Discogs. Retrieved 6 August 2016.
  28. 1 2 "Towa Tei featuring Kylie Minogue – GBI (German Bold Italic) (UK cassette)". CDandLP.com. Retrieved 7 August 2016.
  29. 1 2 "Towa Tei featuring Kylie Minogue – GBI (German Bold Italic) (Australia CD)". Discogs. Retrieved 6 August 2016.
  30. 1 2 "Towa Tei featuring Kylie Minogue – GBI (German Bold Italic) (Japan CD)". Discogs. Retrieved 7 August 2016.
  31. 1 2 "Towa Tei featuring Kylie Minogue – GBI (German Bold Italic) (Japan Vinyl)". Discogs. Retrieved 6 August 2016.
  32. ↑ Towa, Tei (1998). GBI (German Bold Italic) (CD single). Towa Tei featuring Kylie Minogue and Haruomi Hosono. United Kingdom: Arthrob. ART021CD1.
  33. ↑ "Australian-charts.com – Towa Tei feat. Kylie Minogue – GBI (German Bold Italic)". ARIA Top 50 Singles. Retrieved 7 August 2016.
  34. ↑ "Archive Chart: 1998-10-31" UK Singles Chart. Retrieved 7 August 2016.
  35. ↑ "1998". Kylie.org.uk. Retrieved 8 August 2016.
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