Fresh Start (detergent)
Fresh Start was the first powdered detergent to come in a plastic bottle. It was also one of the first detergents to be highly concentrated, before all detergents went concentrated.
Fresh Start was a product of the Colgate-Palmolive company and was introduced in the late '70s. In 2005, Colgate-Palmolive sold the North American rights for Fresh Start to Phoenix Brands.[1] The target audience of Fresh Start was mainly active women. Advertisements from that time also depict active women having fun without worrying about laundry.
References
- ↑ "Colgate To Sell Its North American Laundry Detergent Brands. Form 8-K, Filing Date: 07/12/2005". SECdatabase.com. Retrieved 12 October 2015.
External links
- Fresh Start’s Marketing and Packaging Gave a Fresh Start to Powder Laundry Detergent (posted Sept. 30, 2010; viewed Oct. 11, 2015)
| People |
| ||||||
|---|---|---|---|---|---|---|---|
| Brands | |||||||
| Related | |||||||
| |||||||
This article is issued from Wikipedia - version of the 6/15/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.