FlockU.com

FlockU.com
Type of business Private
Type of site
 Company website
Available in Multilingual
Founded April 2015 (2015-04)
Headquarters King of Prussia, PA
Area served US
Founder(s) Josh Verne, Jon Dorfman
Key people Josh Verne, Jon Dorfman, Jerry Baklycki, Umang Shah
Industry Social networking
Services Personalized Content, Exclusive Products & Services, e-Commerce, Marketing Partnerships
Employees 16
Divisions iOS and Android

FlockU.com is a publisher and marketing company that connects college students with brands online and on-campus. The exchange contains news, opinions and information on college life.[1] All content is created by students. Brand partners can reach students through content marketing on the site or through events.

History

FlockU was launched in April 2015 by Josh Verne[2] and Jon Dorfman,[3] on a capital investment from their prior exit, a financial wellness company called workpays.me.[4][5] The company is located in a 5000 sq ft. building in King of Prussia, PA. It has 16 employees and about 100 student contributors.[6]

Since its launch, FlockU has partnered with several large-scale brands, including SoFi, Bed Bath & Beyond,[7] and Clarion. The company has also been named a top influencer for the millennial demographic on Instagram and Snapchat by Bloomberg,[8] been featured in Forbes,[1] and makes regular appearances on Cheddar TV and Cheddar Life, a fellow startup from former Buzzfeed President Jon Steinberg.[9]

The board consists of David J. Adelman, Steve Bornstein, Larry Moneta, Todd Sandler, Eric Siegel, and Scott Thompson.[10]

Content

The site specializes in personalized content, e-Commerce and marketing partnerships. A video published was called 20 things you should know about college. In February 2016 they ran the FlockU's Biggest Group Date Ever, which raised more than $30,000 for pediatric cancer, at The Ainsworth in NYC.[11]

External links

References

  1. 1 2 Olenski, Steve. "Creating Brands That Engage Millennials". Forbes. Retrieved 2016-10-10.
  2. ↑ Henricks, Mark (2016-09-12). "Best side jobs to earn extra income". TheStreet. Retrieved 2016-10-17.
  3. ↑ "FlockU". Huffington Post
  4. ↑ "Workpays LLC: Private Company Information - Businessweek". www.bloomberg.com. Retrieved 2016-10-26.
  5. ↑ "Global Analytics Buys Workpays.me, Plans "Disruptive" Entry in U.S. | Xconomy". Xconomy. 2014-03-25. Retrieved 2016-10-26.
  6. ↑ "FlockU, for that *real* college education". The Philadelphia Inquirer. Retrieved January 10, 2016
  7. ↑ "Bed Bath & Beyond - Timeline | Facebook". www.facebook.com. Retrieved 2016-10-26.
  8. ↑ "Why Snapchat's Influencer Economy Runs on Hot Tubs, Selfies, and Whey Protein". Bloomberg.com. Retrieved 2016-10-26.
  9. ↑ "Former BuzzFeed president Jon Steinberg launches Cheddar, a CNBC for millennials, with $3 million in funding". Business Insider. Retrieved 2016-10-26.
  10. ↑ "College Students Get Personal on New Online Platform "FlockU"". Feb 16, 2016. Retrieved Oct 18, 2016.
  11. ↑ "Florence Welch Chats with Alexa Chung After Gucci Brand Ambassador Announcement". Alissa Schulman, US Weekly. Retrieved February 17, 2016
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