October 2010 cover
Flare magazine was created by Maclean-Hunter publishing in 1979, as a rebranding of Miss Chatelaine magazine. Flare promotes itself as "Canada's Fashion magazine". While cover stories often feature American or international stars, Flare otherwise focuses largely on Canadian content and its role in international art, fashion, and media. In addition to runway and street fashion from Canada and abroad, the magazine covers music and entertainment, health and beauty, and feature stories relevant to young Canadian women. Flare celebrated its 30th anniversary on November 5, 2009, with a reception and party at the Royal Ontario Museum.
Flare was the brainchild of Donna Scott, who was assigned by Maclean-Hunter management to two of its magazines, Teen Generation and Miss Chatelaine. Scott concluded the run of both magazines and created Flare, aimed at young career women who, until that time, only had access to American fashion magazines. Under the direction of its first editor, Keitha Maclean, Flare became Canada's first successful fashion magazine. Donna Scott retired from Flare and went on to Chair the Canada Council for the Arts. She was named an Officer of the Order of Canada in 1994. Subsequent editors included Shelley Black, Bonnie Fuller, and Suzanne Boyd. The position is now held by Cameron Williamson.