Farmdrop

Farmdrop
Founded 2012
Area served
 London, England
Key people
 Ben Pugh, founder
Products Foods
Services Online grocer – food ordering and delivery
Number of employees
 20 (2015)
Website www.farmdrop.com

Farmdrop is a online food delivery company that distributes foods to consumers that is sourced from local farmers and fishermen.[1] It was founded by Ben Pugh in 2012 and is based in London, England.[1][2] In December 2015, the company had 20 employees, and in April 2016 worked with around 80 food producers. The company provides farm-to-table foods and fresh fish for consumers in the London area.

Overview

Pugh founded Farmdrop with an aim of increasing the availability of food that is from local sources, and to provide foods that are fresher and of higher quality.[3][4] Farmdrop's service also provides a greater value to area farmers and fishermen compared to other types of food purveyance, because "middlemen" distributors are not used in the supply chain, which is more economical.[4][5][6] Orders are placed by consumers online at the company's website.[7] Foods purveyed include meats, vegetables, breads, eggs, milk and various organic foods.[7][4] Food is delivered using electric vans, and in April 2016 the company worked with around 80 local food producers.[1][8] The company has plans to expand outside of the London area to additional locations in the United Kingdom.[1][4]

History

Pugh's earliest work in forming Farmdrop began with him meeting with local farmers at their farms to acquire prospective producers to work with the company.[4] The company was formally founded by Pugh in 2012 using around £750,000 of funds raised via crowd-funding.[4] An additional £500,000 was later provided by entrepreneurs in the technology industry to further the company's endeavours.[4] Circa February 2016, an additional £3,000,000 was acquired in a round of funding, which was led by Niklas Zennström, the co-founder of Skype.[9]

Education campaigns

In September 2016, Farmdrop began providing its "Farmology" education campaign, which provides information to consumers about the origins of foods.[2] Farmology corresponded with the start of the school year in England.[2]

See also

References

  1. 1 2 3 4 Hickey, Shane (December 4, 2015). "Stay local – and freshen up your supply chain". The Guardian. Retrieved October 31, 2016.
  2. 1 2 3 "Farmdrop to host 'Farmology' educational push on food origins". The Grocer. September 13, 2016. Retrieved October 31, 2016.
  3. ↑ Armstrong, Ashley (June 6, 2015). "Zoopla founder invests £100,000 in Farmdrop". The Telegraph. Retrieved October 31, 2016.
  4. 1 2 3 4 5 6 7 Brouwer, Lotte (October 19, 2015). "A man on a mission: How Farmdrop is fixing the food chain". Country & Town House Magazine. Retrieved October 31, 2016.
  5. ↑ Burns, Michael (April 5, 2016). "News". Digital Arts. Retrieved October 31, 2016.
  6. ↑ Leal, Natalie; Zee, Bibi van der (August 20, 2014). "Off the shelf: are people finally turning away from supermarkets?". The Guardian. Retrieved October 31, 2016.
  7. 1 2 Cohen, Claire (March 27, 2014). "Word of mouth: FarmDrop, bringing local food to the masses". The Telegraph. Retrieved October 31, 2016.
  8. ↑ Scott, Sue (April 17, 2016). "Online farm produce company enjoys rapid growth". Farmers Weekly. Retrieved October 31, 2016.
  9. ↑ Henry, Charlotte (February 3, 2016). "Farmdrop receives funding boost from Skype co-founder". City A.M. Retrieved October 31, 2016.

Further reading

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