Fantasy sport

For sport-themed board games based on fantasy fiction, see Fantasy football (board games).

A fantasy sport (also known less commonly as rotisserie or roto) is a type of online game where participants assemble imaginary or virtual teams of real players of a professional sport. These teams compete based on the statistical performance of those players' players in actual games. This performance is converted into points that are compiled and totaled according to a roster selected by each fantasy team's manager. These point systems can be simple enough to be manually calculated by a "league commissioner" who coordinates and manages the overall league, or points can be compiled and calculated using computers tracking actual results of the professional sport. In fantasy sports, team owners draft, trade and cut (drop) players, analogously to real sports.

Online fantasy sports are a multibillion-dollar industry.

Simulation games such as Strat-O-Matic are not considered fantasy sport, because they are not scored using real results of actual sporting events.

History

Early history

The concept of picking players and running a contest based on their year-to-date stats has been around since shortly after this World War II. One of the earliest published accounts of fantasy sports involved Oakland businessman and one time Oakland Raiders limited partner Wilfred "Bill" Winkenbach. He devised fantasy golf in the latter part of the 1950s.[1] Each player selected a team of professional golfers and the person with the lowest combined total of strokes at the end of the tournament would win. Golf is a simple fantasy game to administer and keep tabs on, since each participant is concerned only with the scores of his or her team members without anything else to complicate it. However, it was never organized into a widespread hobby or formal business.

In Oakland in 1962, Winkenbach formed the first reported fantasy football league, called the Greater Oakland Professional Pigskin Prognosticators League (GOPPPL), with eight teams.[2] George Blanda was the first player taken in the first draft in 1963. 1963 draft results

The first reported fantasy baseball league began in Boston in 1960. Harvard University sociologist William Gamson started the "Baseball Seminar" where colleagues would form rosters that earned points on the players' final standings in batting average, RBI, ERA and wins.[3] Gamson later brought the idea with him to the University of Michigan where some professors played the game. One professor playing the game was Bob Sklar, who taught an American Studies seminar which included Daniel Okrent, who learned of the game his professor played.[3] At around the same time a league from Glassboro State College also formed a similar baseball league and had its first draft in 1976.[4]

Modern founding of rotisserie

An important development in fantasy sports came with the development of Rotisserie League Baseball in 1980 (although research suggests a team of players from Southern New Jersey have been running the same style league since 1976 making them the first Rotisserie players). Magazine writer/editor Daniel Okrent is credited with inventing it, the name coming from the New York City restaurant La Rotisserie Francaise where he and some friends used to meet and play.[5] The game's innovation was that "owners" in a Rotisserie league would draft teams from the list of active Major League Baseball players and would follow their statistics during the ongoing season to compile their scores. In other words, rather than running realistic simulations using statistics for seasons whose outcomes were already known, the owners would have to make similar predictions about players' playing time, health, and expected performance that real baseball managers must make.

Because Okrent was a member of the media, other journalists, especially sports journalists, were introduced to the game. Many early players were introduced to the game by these sports journalists, especially during the 1981 Major League Baseball strike; with little else to write about, many baseball writers wrote columns about Rotisserie league. A July 8, 1980 New York Times Article titled "What George Steinbrenner is to the American League, Lee Eisenberg is to the Rotisseries League" set off a media storm that led to stories about the league on CBS TV and other publications.[6]

In March 1981, Dan Okrent wrote an essay about the Rotisserie League for Inside Sports called "The Year George Foster Wasn't Worth $36."[7] The article included the rules of the game. Founders of the original Rotisserie league published a guide book starting in 1984. In 1982, Ballantine published the first widely available Bill James Abstract, which helped fuel fantasy baseball interest. Fantasy fans often used James' statistical tools and analysis as a way to improve their teams.[8] James was not a fantasy player and barely acknowledged fantasy baseball in his annual Abstract, but fantasy baseball interest is credited with his strong sales.[8]

In 1988, Peter Olenoski and Joseph Kikosicki formed the Managerial Baseball League "The Reality of the Fantasy" which they pioneered the first 5x5 format by accounting for Runs and Strikeouts. Previous rotisserie leagues used a 4x4 system, where the numbers refer to the number of pitching and hitting categories that are tracked for scoring purposes. They went on to develop their own statistical program since there were no fantasy statistic companies that could accommodate up to 16 teams. What made their Managerial Baseball League so unique is that they paralleled their rosters just like MLB with 9 position players (one at each position and any extra player on the bench for the DH), 5 starting pitchers, 3 starting relievers, and 8 players on their bench - the reality being that every player on their roster does not get to play. To date, the Managerial Baseball League is the largest league in the world with 18 teams participating and expansion to 40-man rosters in September. Soon the hobby spread to other sports as well and by 1988, USA Today estimated that five hundred thousand people were playing.

Growth and early participants

In the few years after Okrent helped popularize fantasy baseball, a host of experts and businesses emerged to service the growing hobby. Okrent, based on discussions with colleagues at USA Today, credits Rotisserie league baseball with much of USA Today's early success, since the paper provided much more detailed box scores than most competitors and eventually even created a special paper, Baseball Weekly, that almost exclusively contained statistics and box scores.

The first experts on record as having written fantasy baseball articles for USA Today were John Benson, Alex Patton, and Ron Shandler. Perhaps the most well-known fantasy baseball expert in the late 1980s and early 1990s was Benson, who published his first fantasy baseball book in 1989. Later that year Benson developed the first draft-simulation program, software that he still sells today.[9]

Patton published his first book ("Patton's 1989 Fantasy Baseball League Price Guide") in 1989 and his dollar values were included in USA Today Baseball Weekly's fantasy annual throughout the 1990s. Ron Shandler published his "Baseball SuperSTATS" book in November 1986. At first the book wasn't meant for fantasy baseball fans, but rather as a book of Sabermetric analysis.

Fantasy football also saw new businesses and growth. Fantasy Football Index became the first annual fantasy football guide in 1987. Fantasy Sports Magazine debuted in 1989 as the first regular publication covering more than one fantasy sport. Fantasy Football Weekly was launched in 1992 (later becoming Fanball.com) and had $2 million in revenue by 1999.[10] A large number of companies emerged to calculate the stats for fantasy leagues and primarily send results via fax.

In 1993, USA Today included a weekly columnist on fantasy baseball, John Hunt, and he became perhaps the most visible writer in the industry before the rise of the Internet.[11] Hunt started the first high-profile experts league, the League of Alternate Baseball Reality which first included notables as Peter Gammons, Keith Olbermann and Bill James.[12]

The hobby continued to grow with 1 million to 3 million playing from 1991 to 1994.

Modern times

Internet boom

A large factor in the growth of fantasy sports was the rise of the Internet and personal computers in the mid-1990s. The new technology lowered the barrier to entry to the hobby as stats could quickly be compiled online and news and information became readily available.

In early October 1995, what would become a popular fantasy hockey website was released by Molson Breweries.[13] It was part of the company's "I am Online" strategy and centred on its "I am Canadian" advertising campaign; it would focus on music, entertainment and hockey.[14] The website allowed visitors to register accounts and participate in hockey leagues of nine teams in which the visitor would be the general manager for one of those teams.[13] The general manager would draft a team from a pool of NHL players, and could later negotiate trades with other teams in the league.[13] Disputes would be arbitrated by a commissioner by email.[13] The site included daily updates of NHL statistics, and also featured content from the Hockey Hall of Fame.[13] On 24 May 1996, Molson Breweries won the International Digital Media Award for best website of 1995.[15]

Fantasy businesses began to migrate to the internet in the mid-1990s. In 1997, two such sites that debuted were Commissioner.com and RotoNews.com.

Commissioner.com launched on January 1, 1997 and first offered a fantasy baseball commissioner service that offered real-time statistics, league message boards, daily updated box scores and other features. Commissioner.com was sold to SportsLine late in 1999 for $31 million in cash and stock.[16] The sale proved fantasy sports had grown from a mere hobby to big business. By 2003, Commissioner.com helped SportsLine generate $11 million from fantasy revenue.[16] Commissioner.com is now the fantasy sports engine behind the CBSSports.com fantasy area (after SportsLine was sold to CBS in 2004).

RotoNews.com also launched in January 1997 and published its first player note on February 16, 1997. RotoNews added additional value to fantasy sports players by creating player notes, which were snippets of information every time a player got hurt, traded, benched or had a news event that impacted his fantasy value - all search-able in a real-time database.[17] Most sites today follow how RotoNews had a "news" and "analysis" element to each player update. Within two years RotoNews had become one of the top ten most trafficked sports sites on the web, according to Media Metrix, ranking higher than such sites as NBA.com. RotoNews.com was sold to Broadband Sports in 1999 and later survived as RotoWire.com.

The growth in fantasy sports revenue attracted larger media players. Yahoo.com added fantasy sports in 1999 and offered most of its games for free - a largely new business model for fantasy sports.[18] A trade group for the industry, the Fantasy Sports Trade Association was formed in 1998.

Other entries to the market during this era included Fanball.com, launched in 1999 by the parent company of Fantasy Football Weekly.[19]

An early survey of the fantasy sports market in the U.S. in 1999 showed 29.6 million people age 18 and older played fantasy games. However, that figure was reduced in later years when it was determined the survey also included people who play NCAA bracket pools, which are not fantasy sports, since they involved picking teams, not individual players.[20]

Dotcom era

While fantasy sports were fueled by the dot-com boom of the Internet, there was a turbulent period when many of the high-flying Internet companies of the era crashed in 2001. Fanball.com went bankrupt in 2001,[21] (later to re-emerge in 2001). RotoNews.com's parent company, Broadband Sports, went out of business in 2001. The company would re-emerge as RotoWire.com.

There were also different business models. RotoNews.com launched the Web's first free commissioner service in 1998, quickly becoming the largest league management service.[19] Yahoo.com became the first major media company to offer games for free in 1999. Due to the rising competition, Commissioner.com, which had charged as much as $300, offered its commissioner services for free starting with football in 2000.

Two years later the trend reversed. Sportsline moved back to a pay model for commissioner services[22] (which it largely still has today). TheHuddle.com, a free site since 1997, started to charge for information.[23] RotoWire.com moved from a free model to a pay model in 2001 as well.[24] Despite the economic instability, fantasy sports started to become a mainstream hobby. In 2002, the NFL found that the average male surveyed spent 6.6 hours a week watching the NFL on TV; fantasy players surveyed said they watched 8.4 hours of NFL per week.[25] "This is the first time we've been able to demonstrate specifically that fantasy play drives TV viewing," said Chris Russo, the NFL's senior vice president. The NFL began running promotional television ads for fantasy football featuring current players for the first time. Previously fantasy sports had largely been seen in a negative light by the major sports leagues.

Fantasy sports continued to grow with a 2003 Fantasy Sports Trade Association survey showing 15 million people playing fantasy football and spending about $150 a year on average, making it a $1.5 billion industry.[26]

In autumn 2008, the Montana Lottery, one of only four U.S. states to legalize sports betting, began offering fantasy sports wagering for the first time.[27]

Since 2012 there has been a boom of apps being built for fantasy. [28] These apps, and the nature of play within them, are changing the fantasy sports landscape and how users consume them.

Daily fantasy sports

Main article: Daily fantasy sports

Daily fantasy sports, an accelerated variant of the concept, began to experience a major increase in prominence in 2014 and 2015. Daily fantasy games are played across shorter periods of time, such as a single week of a season, rather than an entire season. Daily fantasy games are typically played as "contests" subject to an entry fee, which funds an advertised prize pool and is partially raked-off as revenue for the service.[29] The daily fantasy market is saturated primarily by the two competing services DraftKings and FanDuel, which both received venture capital investments from various firms, including sports teams and broadcasters, and became known for running aggressive marketing campaigns with an emphasis on large cash prizes.[30][31][32][33]

The legality of daily fantasy games have been widely challenged, with critics, as well as the state of Nevada, arguing that they closer-resemble proposition wagering on athlete performance than a traditional fantasy sports game, while DraftKings' CEO has referred to its games as being similar to online poker.[29][30][34] DFS providers have inaccurately cited the UIGEA's exemptions of fantasy sports as being a general exception for their legality; their legality is subject to how individual states classify a game of chance.[35]

Industry overview

Size of the industry

In May 2015, Australian research company research firm IBISWorld reported that fantasy sport was a $2B industry, experiencing 10.7% annual growth, and employing 4,386 people in 292 businesses.[36] As of September 2015, the Fantasy Sports Trade Association estimates that 56.8 million people age 12 and above in the U.S. and Canada played fantasy sports in 2015.[37]

Growth of the market

A prior study conducted by the FSTA in 2013, showed 33.5 million people age 12 and above in the U.S. with the 2011 FSTA Study showing 3.1 million people in Canada played fantasy sports.[38] A 2006 study showed 22 percent of U.S. adult males 18 to 49 years old, with Internet access, play fantasy sports. Fantasy Sports is estimated to have a $3–$4 Billion annual economic impact across the sports industry.[39] Since 2011, yearly non-betting fantasy sports users have grown 25%.[40] And with the help of media and the growing fantasy sports market, daily fantasy sports leagues FanDuel and DraftKings were able to generate over 300 million dollars in investments from companies like Comcast, NBC Sports, and Time Warner.[40] The new development of daily fantasy sports is where major growth can be seen, "...the daily fantasy spending is where the numbers jump: $257 per year in 2015, while players only spent $5 in 2012."[41]

International growth of fantasy sports

The fantasy sports hobby has also moved beyond the U.S. Fantasy leagues for soccer, cricket and other sports have come up. For example, according to a 2008 study by Paris, France research company Ipsos, the number of British fantasy sports players aged 16–64 is estimated to range between 5.5 and 7.5 million. Of those, 80 percent of these players participate in fantasy soccer.[42] The current leading fantasy sports provider in the UK is the English Premier League, which tallied about 3 million users for their season. In comparison to the United States, the UK has roughly 5% of the population participating, whereas the U.S. has about 10% of its population playing fantasy sports.[43]

Demographics

The FSTA industry group collected and presented statistics showing the percentage of fantasy sports players compared to the general population in the United States and Canada (Age 12+).[37]

Category US Canada
Total 15% 19%
Adults 13% 18%
Teens 18% 30%
Males 19% 20%
Females 8% 5%
College educated 18% 22%
No college 10% 11%
HH income >=$50K 16% 15%
HH income < $50K 10% 10%

Projections for the market

In September 2015, Forbes reported that Eilers Research was projecting that daily fantasy games will generate around $2.6 billion in entry fees this year and grow 41% annually, reaching $14.4 billion in 2020.[44]

Trade associations

The Fantasy Sports Trade Association was formed in 1997 to represent the growing industry. Beginning in 2000, the FSTA has honored past members and contributors to fantasy sports with induction into its Hall of Fame.

The Fantasy Sports Writers Association was formed in 2004 to represent the growing numbers of journalists covering fantasy sports exclusively.[45] The Fantasy Sports Association was formed in 2006.

Fan experience in fantasy sports

Fantasy sports fans are considered an ideal demographic for advertisers and by extension the sports leagues. Fans are younger and more affluent than non-participants, they watch the sports live, meaning they don't skip through commercials, and they will watch a game even if it's no longer competitive, as long as a member of their team can still score them points.[46] And while a traditional sports fan might only follow and watch one team, fantasy sports fans watch more games, since their players can be on different teams.

Legal issues in the United States

Federal law related to fantasy gaming

The Unlawful Internet Gambling Enforcement Act of 2006 (UIGEA), was enacted as part of the "American Values Agenda" of 2006 and was added as an amendment to the unrelated SAFE PORT ACT.[47] The UIGEA generally prohibits funds transfers to businesses engaged in unlawful internet wagering.[48] However the UIGEA does not itself define unlawful internet wagering, and expressly refrains from altering the legality of any underlying conduct other than funds transfers.[49]

While the act doesn't alter the legality of any particular activity permitted or prohibited under other laws, it does contain some express exemptions to its funds transfer prohibitions.[50] One of these exemptions from the UIGEA prohibitions is for fantasy sports that meet certain criterial.[51] Specifically, fantasy sports that are based on teams of real multiple athletes from multiple real world teams, that have prizes established before the event starts, that use the skill of participants to determine the outcome, are exempted from the definition of a bet or wager that is the basis for requiring banks to identify and block funds transfers.[52] According to Congressman Leach, an author of the UIGEA, exemptions, particularly one for fantasy sports, were included to relieve the burden of enforcement on banks and the UIGEA does not make fantasy sports legal.[53]

Because the UIGEA exempted fantasy sports from its definition of a bet or wager, there is a misconception that fantasy sports were made legal by the UIGEA.[54] However the UIGEA is not a criminal gambling statute, and it specifically does not alter any criminal gambling laws and thus does not make fantasy sports legal.[49] Federal criminal gambling statutes are found in Title 18 of U.S. Code, such as the Federal Wire Act 18 U.S. Code § 1084 (which prohibits interstate sports wagering) and the Illegal Gambling Business Act 18 U.S. Code § 1955 (which prohibits the interstate conduct of wagering activity prohibited under state law).[55][56] By contrast, the UIGEA is found in Title 31 with other anti-money laundering and financial crimes statutes.[48]

State laws related to fantasy gaming

Whether state laws can regulate fantasy sports depends on whether fantasy sports are a form of sports wagering under federal law. This is because the Federal Wire Act preempts state law and prohibits the conduct of sports wagering in interstate or foreign commerce.[55] Additionally, with regard to intrastate commerce, the Professional and Amateur Sports Protection act prohibits states from authorizing and regulating any wagering, lottery, betting, sweepstakes or other wagering scheme that is based directly or indirectly on games in which professional or amateur athletes participate or on the performance of any athletes in such games.[57]

In the event that fantasy sports are not deemed to be a form of sports wagering, then states may have a role in determining their legality. Under most state laws, lotteries are illegal only if they involve three elements: an entry fee (known as "consideration"), a prize (a "reward", in legal terms) and chance. Whether fantasy sports are a lottery varies from state to state and hinges on the definition of "chance" that the state interprets. For some states, if skill dominates the outcome of the event, then the contest is legal, and passes what's called the "dominant factor test". Other states with a stricter definition of chance, called "any chance test", have made fantasy football illegal.[58]

Currently, the Nevada attorney general has issued an opinion that finds Daily Fantasy Sports to be a form of sports wagering, similar to the current wagering offered by Nevada Sports Books.[59] The opinions states that Daily Fantasy Sports are not illegal in Nevada; however, a sports pool license is required to conduct the activity in Nevada.[59]

A Florida state attorney general's opinion in 1991 called into doubt the legality of fantasy football contests, but companies have operated in the state without any legal action. In August 2015 in Kansas, due to uncertainty with the state’s Racing and Gaming Commission position,[60] the state’s attorney general issued an opinion that daily fantasy sports was a skill game and thus permitted under state law. Kansas Gov. Sam Brownback signed legislation a month later authorizing fantasy gaming.[61] The head of Michigan's gaming commission said in September 2015 that he thought daily fantasy sports are illegal under Michigan law.[62] In August 2015, Michigan state Sen. Curtis Hertel announced plans to introduce legislation to amend Michigan’s penal code to qualify fantasy sports as a game of skill, and legalize it for Michigan residents.[61]

In September 2015, the Boston Herald reported that Boston, MA-based DraftKings initiated a meeting with Massachusetts Attorney General Maura Healey’s Office to get clarity on the legality of the company's business model. The paper reported that the legality of fantasy sports may have to be decided by the courts.[63]

Also in September 2015, New Jersey Congressman Frank Pallone, who had unsuccessfully championed legal sports betting in his state, requested a hearing from the House Energy and Commerce Committee to examine the relationship between the professional sports leagues and the fantasy sports companies.[64]

Legal cases related to use of player statistics

There have been other legal cases involving fantasy sports and the use of professional athletes' statistics for purposes of scoring.

STATS, Inc. vs. NBA

In 1996, STATS, Inc., a major statistical provider to fantasy sports companies, won a court case, along with Motorola, on appeal against the NBA in which the NBA was trying to stop STATS from distributing in game score information via a special wireless device created by Motorola. The victory played a large part in defending other cases where sports leagues have tried to suppress live in-game information from their events being distributed by other outlets.[65] The victory also accelerated the market for real-time statistics which were largely fueled by the growth of the fantasy sports industry.[66]

CDM vs. MLBAM

The development of fantasy sports produced tension between fantasy sports companies and professional leagues and players associations over the rights to player profiles and statistics. The players associations of the major sports leagues believed that fantasy games using player names were subject to licensing due to the right of publicity of the players involved. Since the player names were being used as a group, the players had assigned their publicity rights to the players association who then signed licensing deals. During the 1980s and 1990s many companies signed licensing deals with the player associations, but some companies did not. The issue came to a head with the lawsuit of Major League Baseball Advanced Media (MLBAM), MLB's Internet company, vs. St. Louis-based CBC Distribution and Marketing Inc., the parent company of CDM Sports. When CBC was denied a new licensing agreement with MLBAM (they had acquired the rights from the baseball players' association) for its fantasy baseball game, CBC filed suit.

CBC argued that intellectual property laws and so-called "right of publicity" laws don't apply to the statistics used in fantasy sports.[67] The FSTA filed an amicus curiae in support of CBC, also arguing that if MLBAM won the lawsuit it would have a dramatic impact on the industry, which was largely ignored by the major sports leagues for years while a number of smaller entrepreneurs grew it into a multibillion-dollar industry, and a ruling could allow the MLBAM to have a monopoly over the industry.

"This will be a defining moment in the fantasy sports industry," said Charlie Wiegert, executive vice president of CBC. "The other leagues are all watching this case. If MLB prevailed, it just would have been a matter of time before they followed up. Their player unions are just waiting for the opportunity."[68]

CBC won the lawsuit as U.S. District Court Judge Mary Ann Medler ruled that statistics are part of the public domain and can be used at no cost by fantasy companies. "The names and playing records of major-league baseball players as used in CBC's fantasy games are not copyrightable," Medler wrote. "Therefore, federal copyright law does not pre-empt the players' claimed right of publicity."[67]

The 8th Circuit Court of Appeals upheld the decision in October 2007. "It would be strange law that a person would not have a First Amendment right to use information that is available to everyone," a three-judge panel said in its ruling.[69]

The U.S. Supreme Court upheld the 8th Circuit Court's decision by declining to hear the case in June 2008.[70]

Popular fantasy sports

Variations

Picking teams instead of players

One way to play fantasy sports is to have each person pick teams from a league instead of players. There is a predetermined number of rounds and there is a predetermined number for how many times each team gets picked. When a person takes a turn, the player picks exactly one team and then it is the next person's turn to pick. Players may pick a team more than once, as long as that team is still available at least once.

An example of this type of fantasy league is using the 30 teams in Major League Baseball and having 12 players. Each person gets 10 teams total, counting repeats as many times as they happen. Each team gets picked exactly 4 times (12 players × 10 teams per player = 120 and 30 teams × 4 picks per team = 120). This calculation shows that there will be 120 total picks after exactly 10 rounds.

Each individual's score is determined by adding up the total number of regular season and postseason wins by the teams that they picked. If a team was picked more than once, that team's number of wins gets added into the calculation the number of times that the team was picked.

Once the postseason starts, players are awarded points based on their teams that made it to the postseason. Predetermined numbers of points are set to give to people based on the spots in the postseason that their teams had to begin the postseason with: the best record in the league, the second-best division winner in the league, the third-best division winner in the league, the first wild card spot, and the second wild card spot. Predetermined points are also given out based on the postseason results, such as League Championship Series losing teams, the World Series losing team, and the World Series winning team.

Once all points are added up for everyone, the final rankings are based on point totals, going from highest to lowest. (Predetermined tiebreakers would have to be set to avoid ties for any place.)

See also

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