Fabletics

Fabletics
Subsidiary company
Industry Retail
Founded July 2013 (2013-07)
Founder Adam Goldenberg, Don Ressler, Kate Hudson
Website www.fabletics.com

Fabletics is an online subscription retailer that sells women's sportswear and accessories, commonly referred to as "athleisure."[1][2][3] It offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences.[4] It is a subsidiary of JustFab, which re-branded to TechStyle Fashion Group in August 2016.[5][6]

History

Fabletics was founded by Adam Goldenberg, Don Ressler and Kate Hudson in July 2013[7] and officially launched on October 1, 2013.[8][9]

In June 2015, Fabletics launched FL2, its men's activewear line with Kate Hudson's brother and actor, Oliver Hudson.[10] In March 2016 the company expanded its inventory beyond athletic wear by adding dresses and swimsuits.[11][12] The company has repeated gained press exposure for their advertising tactics; including targeting competitor Lululemon and using footage shot by Hudson on her cell phone.[13][14]

In September and October 2015, Fabletics opened its first brick and mortar retail stores in malls owned and operated by Westfield and General Growth Properties Inc. Locations include The Mall in Columbia, Bridgewater Commons in New Jersey, Kenwood Towne Centre in Cincinnati, Christiana Mall in Newark, St. Louis Galleria in St. Louis, and The Village at Topanga in Woodland Hills.[15][16] In February 2016, Forbes reported that 75 to 100 Fabletics stores are scheduled to open over the next three to five years.[17] Throughout mid 2016, stores opened at locations including The Mall of America, the Summerlin Shopping Center in Las Vegas, SouthPark Mall in Charlotte, North Carolina and the Cherry Creek Shopping Center in Colorado.[18][19][20][21]

Membership

Membership costs $49.95 per month; however, members can choose to skip a month altogether without charge. Upon registering, members are required to complete a survey regarding their workout and lifestyle preferences. At the start of each month, personalized outfits are chosen for each member based on these preferences.[22]

References

  1. ↑ Yahoo Finance. "How Kate Hudson’s Fabletics is cashing in on the athleisure craze" 16 August 2016.
  2. ↑ Katy Young, Telegraph.co.uk. "Fabletics: Kate Hudson's new workout gear." October 16, 2013. Retrieved November 20, 2013.
  3. ↑ JustFab Inc. "Fabletics".
  4. ↑ Mary MacVean, LA Times. "It's workout time with Kate Hudson, who's wearing her Fabletics gear". November 2, 2013. Retrieved November 12, 2013.
  5. ↑ Apparel.JustFab Rebrands as TechStyle 18 August 2016
  6. ↑ WWD. JustFab Changes Name to TechStyle Fashion Group. 18 August 2016.
  7. ↑ Lauren Leibowitz, Huffington Post. "Kate Hudson's 'Fabletics' Line Coming To JustFab This Fall". July 9, 2013. Retrieved November 12, 2013.
  8. ↑ People.com. "Kate Hudson's Fabletics Line Launches Today: Will You Shop It?". October 1, 2013. Retrieved November 12, 2013.
  9. ↑ Corinne Lestch, New York Daily News. "Kate Hudson starts athletic apparel and accessories line Fabletics". October 2, 2013. Retrieved November 20, 2013.
  10. ↑ Aria Hughes, WWD. "Kate Hudson and Oliver Hudson Celebrate FL2 Launch". June 4, 2015.
  11. ↑ Mehera Bonner, Marie Claire. "Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night". March 29, 2016.
  12. ↑ Melodi Erdogan, Bustle. "When Do Fabletics Dresses Come Out? Shop These Athleisure Styles, Stat". April 5, 2016.
  13. ↑ Bobby Finger, Jezebel. Kate Hudson's Fabletics Targets Lululemon, Visible 'Pussy' in New Commercials 30 November 2015.
  14. ↑ Adweek. Kate Hudson Makes Her New Fabletics Spot 'Feel Like You're Scrolling Through Her Instagram Feed' 28 July 2016.
  15. ↑ Kari Hamanaka, WWD. "Fabletics to Make Big Push Into Retail". July 9, 2015.
  16. ↑ Monica Melton, The Real Deal. Designed With Star Cred Even In Delaware. 1 May 2016.
  17. ↑ Adele Chapman, Racked. "Fabletics Plans to Open 100 Stores in the Next Few Years". February 15, 2016.
  18. ↑ Fabletics Grand Opening at Mall of America. 21 May 2016.
  19. ↑ "Fabletics Summerlin Grand Opening". 30 July 2016.
  20. ↑ Cristina Bolling, Charlotte Observer. Fabletics open at SouthPark: Here’s the inside scoop. 14 July 2016.
  21. ↑ Seth Gregory, KWGN.Fabletics Cherry Creek. 19 August 2016.
  22. ↑ How It Works | Fabletics

External links

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