Type of site
Owner Ziff Davis Media
Created by Bill Machrone and Nick Stam
Editor Jamie Lendino
Website ExtremeTech.com
Alexa rank Negative increase 4,997 (April 2014)[1]
Commercial Yes
Launched June 2001
Current status Online

ExtremeTech is a technology weblog about hardware, computer software, science and other technologies which launched in June 2001. Between 2003 and 2005, ExtremeTech was also a print magazine and the publisher of a popular series of how-to and do-it-yourself books.[2]


ExtremeTech was launched as a website on June 12, 2001,[3] with co-founder Bill Machrone as Editor-in-Chief, and fellow co-founder Nick Stam[4] as Senior Technical Director. Loyd Case, Dave Salvator, Mark Hachman, and Jim Lynch were other original core ET staff. In 2002 Jim Louderback became the Editor-in-Chief. When initially launched, ExtremeTech covered a broad range of technical topics with very indepth technical stories. Topic areas included core PC techniques (CPUs/GPUs), networking, operating systems, software development, display technology, printers, scanners etc.

By 2003, Ziff Davis management wanted to reduce expenses and cut back content to core PC tech areas, focusing on how to build and optimize your PC. Loyd Case took over as Editor-in-Chief, and Jason Cross joined as a technology analyst. In mid-2009, due to sinking corporate-level finances, Ziff Davis laid off most of the core team[5] and Jeremy Kaplan (Executive Editor of PC Magazine and EIC of ExtremeTech Magazine) tried to keep the online site going, but it was quite challenging without much dedicated staff. Similarly Matthew Murray (currently Editor of PC Magazine's Digital Edition) tried to keep things alive. As described below in the Shutdown and Relaunch section in April 2011, the Ziff Davis management re-invested in ExtremeTech, and the site relaunched under Managing Editor Sal Cangeloso and Senior Editor Sebastian Anthony.

ExtremeTech Magazine

The spring 2005 edition of ExtremeTech magazine

The magazine was first published in fall 2004 (Volume 1, Issue 1). The first issue noted different staff members for the website and magazine. Staff included Editor-in-Chief Michael J. Miller, Editor Jeremy Kaplan, Technical Director Loyd Case, Senior Technical Analyst Dave Salvator, and others. Subsequent issues were published in winter 2004 (Volume 1, Issue 2), spring 2005 (Volume 1, Issue 3), summer 2005 (Volume 1, Issue 4), with the magazine ending its run in fall 2005 (Volume 1, Issue 5).

Shutdown and relaunch

The site ceased updating daily on June 26, 2009 due to most of its core staff members being laid off.[6] On April 26, 2011 it was announced that a relaunch was slated for late spring.[7] The announcement noted that along with a complete visual redesign, ExtremeTech would be "widening its scope" to cover new topics that didn't exist when the site was first conceived in 2001. Sebastian Anthony, previously an editor at AOL's Download Squad software weblog, led the editorial side of the relaunch.

Current writers

ExtremeTech is currently managed by Jamie Lendino. Lendino, who came from PCMag.com, wrote for ExtremeTech from 2005-2010. He was formerly the editor-in-chief of Smart Device Central. Joel Hruska is the site's lead writer.

Former editors

Sebastian Anthony, who led the editorial side of ExtremeTech's relaunch in 2011, left at the end of 2014 to launch Ars Technica in the UK.[8]


  1. "Extremetech.com Site Info". Alexa Internet. Retrieved 2014-04-01.
  2. Ziff Davis Media Inc. "PC Magazine & ExtremeTech.com Launch Technology Book Series". PR Newswire. Retrieved 2011-05-03.
  3. Machrone, Bill. "Welcome to ExtremeTech!". ExtremeTech. Retrieved 8 September 2011.
  4. Stam, Nick. "Revealing ExtremeTech's Roots". ExtremeTech. Retrieved 8 September 2011.
  5. Case, Loyd. "The Last Column". ExtremeTech. Retrieved 8 September 2011.
  6. Takahashi, Dean. "Ziff Davis to shut down ExtremeTech web site". Retrieved 5 May 2011.
  7. Cangeloso, Sal. "ExtremeTech 2.0: A Decade in the Making". ExtremeTech. Retrieved 5 May 2011.
  8. Anthony, Sebastian (2015-05-05). "Welcome to Ars Technica UK!". Ars Technica UK. Condé Nast UK. Archived from the original on 2015-05-05. Retrieved 2015-05-05.

External links

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