Eduardo Maruri

Eduardo Maruri Miranda


President and CCO, Maruri GREY Ecuador
In office November, 1991 – Present Time
President Barcelona Sporting Club
In office November, 2007 – December, 2010
Preceded by	Galo Roggiero
Succeeded by	Juan Carlos Estrada
President, Cámara de Comercio de Guayaquil
In office June, 2004 – June, 2006
Preceded by	Joaquin Zevallos
Succeeded by	María Gloria Alarcón
VicePresident, UNO Political Party
In office February, 2006 – June, 2007
Personal details
Born	(1966-09-06) 6 September 1966 Guayaquil, Ecuador
Parents	Silvia Miranda Roca, Diego Maruri Rodríguez
Residence	Guayaquil
Alma mater	Eastern Michigan University
Religion	Roman Catholicism
Website	www.maruri.ec

Eduardo Maruri Miranda (born September 6, 1966, Guayaquil, Ecuador) is an Ecuadorian businessman, President and Founding Member of MARURI Grey Global Group Ecuador ,^[1] and former President of the Barcelona Sporting Club Soccer Team of Ecuador.

The company he leads, Maruri GREY Ecuador, was the first Ecuadorian Advertising Agency to receive a Gold Lion at the Cannes Lions International Festival of Creativity on 2012,^[2]^[3] 5 Awards on 2013,^[4] and 9 Awards on 2014.^[5]

Maruri GREY Ecuador

Eduardo Maruri earned a Bachelor of Business Administration (BBA) degree from Eastern Michigan University in 1986 and a Certificate in Communications degree from Harvard University in 1989.

In 1991, along with his father, Jimmy Maruri, he founded Maruri Publicidad (nowadays called Maruri GREY Ecuador), a company focused on Communication Services and Advertising, ATL, BTL, Production, Digital, PR, Marketing, Planning and Research, among other services.^[6]

On 2011, the company received the Gran Condor de Oro Award for their Campaign with Aceite Sabrosón, which featured Ecuadorian singer Delfin Quishpe.^[7] In addition, Maruri GREY was named Agency of the Year by the Association of Advertising Agencies of Ecuador.^[8]

In 2012, the Agency received two Awards at the Cannes Lions International Festival of Creativity, including a Gold Lion in the PR Category for the CIMA-Yasuní Campaign.^[2] As this was the very first Award Ecuador received from this Festival up to that date, it was donated to the Museum of the Ecuadorian Presidency, and Phillip Thomas, CEO of the Festival attended the event of the donation.^[9] As a result, Eduardo was invited to Cala on CNN Latin America, an important TV Show of the network, to talk about his achievements on Cannes that year.^[10]

Afterwards, on 2013, Maruri GREY won again on the Cannes Lions International Festival of Creativity, this time 5 Awards, including a Gold Lion.^[4] Also in that year, the company was awarded with the Gran Condor de Oro for the Campaign "Buena Memoria Multi C-Brina".^[11]

On 2014, Maruri GREY received 9 Awards at the Cannes Lions International Festival of Creativity.^[5] In April of that year, Eduardo Maruri participated in the Regata de Posorja with the Fatty baseball team.^[12] In the November issue of Revista Vistazo, Maruri was placed at the 81st position in the Ranking of the Most Prestigious Entrepreneurs of Ecuador.^[13]

Maruri sponsored the visits to Ecuador of many renown personalities such as Bill Clinton, George H. W. Bush, Mijaíl Gorbachov, Martin Luther King Jr., José María Aznar, Rigoberta Menchú, among others. On 2010, he organized the Primera Cumbre Internacional del Medio Ambiente CIMA, which hosted Al Gore.

In 2015, Maruri Grey Ecuador was once again the most creative and war winning agency in the country, obtaining 12 CANNES LIONS: 3 golden lions, 3 silver and 6 bronze for their clients Panasonic, Ministry of Tourism, Natures Garden and Chevrolet.

This same year, in the twelfth Effie awards Ecuador 2015, Maruri won silver in the category food, drinks and liquors with the campaign ‘’Tarrinita’’ for La Fabril S.A

Followed by 14 Condor Awards in múltiple categories, including best TV comercial of the year "Sillón de Amigos" for Directv.

Ranking de agencias iberoamericanas de Cannes Lions

TOP 25 - RANKING DE AGENCIAS – CANNES LIONS 2015*

1°- DDB España (DDB): 98 puntos (0 Grand Prix, 7 oros, 6 platas, 3 bronces, 10 finalistas)

2°- Ogilvy & Mather Brasil (Ogilvy): 92 (0, 6, 5, 5, 10)

3°- F/Nazca S&S Brasil (Saatchi & Saatchi): 85 (1, 4, 5, 5, 7)

4°- AlmapBBDO Brasil (BBDO): 68 (0, 2, 4, 8, 10)

5°- David EEUU (Ogilvy): 67 (0, 3, 6, 4, 4)

6°- Maruri Grey Ecuador (Grey): 64 (0, 3, 3, 6, 10)

7°- FCB Brasil (FCB): 63 (0, 3, 4, 4, 10)

8°- Africa Brasil: 59 (0, 0, 5, 8, 10)

9°- The Community Estados Unidos: 56 (1, 4, 2, 1, 5)

10°- Leo Burnett Argentina (Leo Burnett): 50 (0, 4, 4, 0, 2)

11°- Prolam Y&R Chile (Y&R): 50 (0, 4, 1, 3, 8)

12°- Y&R Brasil (Y&R): 37 (0, 0, 4, 3, 8)

13°- Grey México (Grey): 36 (0, 2, 2, 2, 6)

14°- Lola Lowe & Partners España (Lowe & Partners): 36 (0, 1, 2, 5, 4)

15°- Grey Argentina (Grey): 35 (0, 2, 1, 3, 7)

16°- Leo Burnett México (Leo Burnett): 34 (1, 1, 2, 1, 4)

17°- Ogilvy & Mather México (Ogilvy): 27 (0, 0, 3, 2, 6)

18°- Lew Lara TBWA Brasil (TBWA): 27 (0, 1, 1, 3, 6)

19°- Sancho BBDO Colombia (BBDO): 26 (0, 0, 3, 3, 2)

20°- Leo Burnett Tailor Made Brasil (Leo Burnett): 24 (0, 0, 1, 3, 10)

21°- DDB Brasil (DDB): 23 (0, 0, 2, 1, 10)

22°- Tapsa Y&R España (Y&R): 22 (0, 0, 2, 1, 9)

22°- Proximity España (Proximity): 22 (0, 1, 1, 2, 4)

24°- Del Campo Saatchi & Saatchi España (Saatchi & Saatchi): 21 (0, 0, 1, 3, 7)

25°- J Walter Thompson Brasil (J Walter Thompson): 20 (0, 1, 0, 2, 7)

*Se contabilizan 10 puntos por cada Grand Prix, 7 por cada oro, 5 por cada plata, 3 por cada bronce y 1 por cada finalista (hasta un máximo de 10 finalistas por agencias). Los premios de Titanium valen como un oro. A los Grand Prix se les suma también un oro.

Barcelona Sporting Club

He was elected President of the Barcelona Sporting Club soccer team from Guayaquil for the 2007-2011 period.^[14] In the 2008 season Maruri led the team to a 5th place in the Ecuadorian Serie A. In December 22, 2010 Maruri resigned the presidency of Barcelona after a surprise press conference alongside his family and fellow friends. Maruri stated that he was leaving Barcelona due to "Family issues", then Maruri said,"We were born to be champions, I'm not the man who abandons his ship in a horrible thunderstorm and is about to be sunken underwater, I know better days will come for Barcelona".^[15]

Additional Data

On 2004, Eduardo Maruri won the Elections for the Presidency of the Chamber of Commerce of Guayaquil. He was the Youngest President in the history of that Institution.^[16] In his two years of management, the number of affiliated companies doubled, and 90% of these scored his work as excellent.^[17]

Later, on 2006, he was elected unanimously as the President of the National Federation of Chambers of Commerce of Ecuador, by the 85 Chambers of the country.

"Lideres" Magazine described him as one of the most respected businessmen of Ecuador^[18] and "Latin Finance" magazine highlighted him as the only Ecuadorian between the Top 25 Latin American Businessmen able to take over important offices over the next 10 years.Maruri was the VicePresident of the Political Party "Una Nueva Opción-UNO". On September, 2007, he was elected to be a part of the National Assembly of Ecuador, being the top voted candidate of his city, Guayaquil.^[19] On November of the same year, he won the Presidency of Barcelona Sporting Club, one of the most important Soccer Teams of Ecuador,^[20] and managed to get the team to succeed at Basketball.^[21]

Director, Junta Cívica de Guayaquil.^[22]
Director, Hospital de Niños León Becerra.
Marketing and Sales Teacher in several Universities.
Director, Corporación de Seguridad Ciudadana de Guayaquil.^[23]
Speaker of Political Communications George Washington University.
Part of the Baseball National Team
Triathlon and Ironman Champion on 2002.^[24]

References

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