Edmark

Edmark Corporation
Subsidiary
Industry CD-ROM software internet
Founded 1970
Founder Gordon B Bleil
Headquarters Redmond, Washington, United States of America
Parent Houghton Mifflin Harcourt

Edmark Corporation is a publisher of educational print materials and an educational software developer in Redmond, Washington.[1] They developed software for Microsoft Windows and Mac OS in several languages and sold it in over a dozen countries.[1]

History

Edmark was founded in 1970 by Gordon B.Bleil by combining the assets of Educational Aids and Services Co. a small supplier of educational materials and programs and L-Tec Systems Inc. which had developed programs from its research. The Child Development and Mental Retardation Center of the University of Washington under the direction of Dr. Sidney Bijou had conducted research into the operant conditioning and reinforcement theories of B.F. Skinner as applicable to human learning. From this research they developed academic programs which for the first time proved the viability of teaching reading to people with severe mental limitations. Bleil adapted this research into The Edmark Reading Program which for the next decade was the principal product of the company.

Bleil left the company to return to banking in 1980 and retained no interest in the company.

They began developing software in 1992.[1] Edmark was listed on NASDAQ.[1] Their audience was children between the ages of 2 and 16 years.[1] Edmark had more than 65 industry design awards.[1]

In 1989, their children, Richard, Lucy, Heather and Chris became directors.[1] Richard became the chairman, Heather became the CCO, Chris became the president and Lucy became the CEO in October 1989.[1] Edmark hired former teacher Donna Stanger as vice-president of product development in October 1991.[1] In 1992, Edmark released Millie's Math House and KidDesk.[1] Sally Narodick resigned as CEO in September citing the stress, and Donna Stanger became the CEO[2] Edmark was acquired by IBM on November 13, 1996 for $102.3 million ($15.50 per share for two-thirds of Edmark's shares) to expand its presence in home software.[2][3] In September 2000, it was sold to Riverdeep Interactive Learning[4] for about $85 million.[5]

Software

Edmark House Series[14]

1992–1996

Thinkin' Things

1991-1999

Imagination Express

1999

Mighty Math

1994-2001

Reception

Computer Gaming World in 1993 stated that "Bailey's Book House combines the best of educational theory with a loving attention to detail and an engaging presentation ... a real winner".[29]

References

  1. 1 2 3 4 5 6 7 8 9 10 "Edmark Corporation -- Company History". FundingUniverse.com. Retrieved 2006-11-25.
  2. 1 2 Browder, Seanna; Larry Armstrong; Paul C. Judge (1996-12-16). "The Disappearing CD-ROM Players: Small makers of kids' software sell out--or get squeezed out". BusinessWeek. The McGraw-Hill Companies Inc. Retrieved 2006-11-25.
  3. ↑ Erickson, Jim (1996-11-14). "IBM to Buy Educational Software Maker Edmark". Seattle Post-Intelligencer. Retrieved 2006-11-25.
  4. ↑ "Company Timeline - Riverdeep, Destination Success, Reading Software, Math Software, Education Software". Retrieved 2006-11-25. Edmark Corporation [...] was acquired by Riverdeep in September 2000. It is now part of Houghton Mifflin Harcourt
  5. ↑ "Edmark Corporation". Retrieved 2013-02-28. Riverdeep Group bought Edmark from IBM in 2000 for about $85 million
  6. ↑ "Product Support - Stanley's Sticker Stories (School Edition)". Riverdeep Interactive Learning Limited. Retrieved 2006-11-25.
  7. ↑ Bilow, Chuck. "Strategy Challenges Collection 2 - MobyGames". Retrieved 2006-11-25.
  8. ↑ http://www.macworld.com/product/407032/themeweavers-nature-and-themeweavers-animals.html
  9. ↑ "Travel the World With Timmy". macHOME magazine. Retrieved 2006-11-25.
  10. ↑ Elstrom, Peter (1997-10-06). "Learn to Read -- And Say the Words Right". BusinessWeek. The McGraw-Hill Companies Inc. Retrieved 2006-11-25.
  11. ↑ "MindTwister Math". macHOME magazine. Retrieved 2006-11-25.
  12. 1 2 Huie, Bonnie (2000-08-01). "Talking Walls; Talking Walls: The Stories Continue: History Software Speaks For Itself". Macworld. Mac Publishing, LLC. Retrieved 2006-11-25.
  13. ↑ "The 16th Annual Editors' Choice Awards". Macworld. Mac Publishing, LLC. 2001-03-01. Retrieved 2006-11-25.
  14. ↑ "Riverdeep - Edmark House Series". Archived from the original on October 26, 2006. Retrieved 2006-11-25.
  15. ↑ "1999 Editors' Choice Awards". Macworld. Mac Publishing, LLC. 2000-03-01. p. 80. Retrieved 2006-11-25.
  16. ↑ Lim, Rob; Peter Freese. "Thinkin' Things Collection 1 - MobyGames". Retrieved 2006-11-25.
  17. ↑ "Thinkin' Things Collection 2 - MobyGames". Retrieved 2006-11-25.
  18. ↑ "Thinkin' Things Collection 3 - MobyGames". Retrieved 2006-11-25.
  19. ↑ Devincenzi, Keelin (April 2000). "Thinkin' Things Galactic Brain Benders". MacAddict. p. 60. Retrieved 2006-11-25.
  20. ↑ "Thinkin' Things Sky Island Mysteries". macHOME magazine. Retrieved 2006-11-25.
  21. ↑ Bilow, Chuck (2005-01-12). "Zap! for Windows - MobyGames". Retrieved 2006-11-25.
  22. ↑ "Product Support - Imagination Express, Destination: Castle (School Edition)". Riverdeep Interactive Learning Limited. Retrieved 2006-11-25.
  23. ↑ "Product Support - Imagination Express, Destination: Neighborhood (School Edition)". Riverdeep Interactive Learning Limited. Retrieved 2006-11-25.
  24. ↑ "Product Support - Imagination Express, Destination: Rainforest (School Edition)". Riverdeep Interactive Learning Limited. Retrieved 2006-11-25.
  25. ↑ "Product Support - Imagination Express, Destination: Ocean (School Edition)". Riverdeep Interactive Learning Limited. Retrieved 2006-11-25.
  26. ↑ "Product Support - Imagination Express, Destination: Pyramids (School Edition)". Riverdeep Interactive Learning Limited. Retrieved 2006-11-25.
  27. ↑ "Product Support - Imagination Express, Destination: Time Trip, USA (School Edition)". Riverdeep Interactive Learning Limited. Retrieved 2006-11-25.
  28. ↑ "Mighty Math Number Heroes - MobyGames". 2006-02-19. Retrieved 2006-11-25.
  29. ↑ Eiser, Leslie (December 1993). "Bailey's Book House". Computer Gaming World. pp. 160–164. Retrieved 29 March 2016.

External links

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