Eckō Unltd.

For the British electronics company, see EKCO.
Ecko Unlimited, Inc.
Eckō Unltd.
Subsidiary
Industry Clothing industry
Founded June 29, 1993 (1993-06-29) in East Brunswick, New Jersey, U.S.
Founder Marc Ecko
Headquarters South River, New Jersey, U.S.
Area served
Worldwide
Key people
Marc Ecko (CCO)
Parent IP Holdings Unltd LLC
Website ecko.com

Ecko Unlimited, Inc., doing business as Eckō Unltd., is an American producer of urban lifestyle clothing and accessories, founded by fashion designer Marc Ecko in 1993. It has been popular since the late 1990s, based in and headquartered in New Jersey, originally associated with hip-hop and skating culture it moved into the mainstream urban culture in the early 2000s.[1] It is most often associated with hip hop. The style is based on graffiti art. Its brand features a rhino as its logo.

History

Marc Ecko began selling graffiti-style t-shirts in the mid 1980s, and then founded his clothing brand, Ecko Unltd., in 1993, with investments from his twin sister, Marci, and friend, Seth Gerszberg.[2] In 2009, Ecko Unltd. had over $1 billion in global revenue and was the largest brand in streetwear.[3]

On October 27, 2009, Iconix Brand Group paid $109 million for a 51% stake in Ecko Unltd.. It acquired full ownership in May 2013.[4]

References

  1. Walker, Rob (July 10, 2005). "Cul-de-Sac Cred". The New York Times. The New York Times Company. Retrieved November 22, 2016.
  2. Young, Vicki M. (April 4, 2014). "Former Ecko Unltd. Licensee in Bankruptcy". Women's Wear Daily. Penske Media Corporation. Retrieved November 22, 2016.
  3. Lubow, Arthur (March 1, 2009). ""It's Going to Be Big"". Inc. Mansueto Ventures. Retrieved November 22, 2016.
  4. Dolgetta, Maria (May 24, 2013). "Iconix Acquires The Remaining 49% Interest In Ecko Unltd., and Marc Ecko Cut & Sew". PR Newswire. PR Newswire Association. Retrieved November 22, 2016.

External links

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