Ecco Domani

Ecco Domani is the brand of an Italian wine company selling in the United States, Canada, and Northern Europe,[1] with marketing and distribution by E & J Gallo Winery.[2] It was founded in 1996 and is led by Fabrizio Gatto.[1] Market Watch named it one of the "hot brands" in 1998.[3]

Advertising

Ecco Domani has used marketing strategies that went "into people's lifestyles"[4] and advertisements aimed at young consumers. One of the company's campaigns in print publications featured a "young woman kicking up her heels, with a statement that: 'Red wine is for meat, white wine is for fish. Blah! blah! blah! blah! Forget the rules! Enjoy the wine.'"[5]

Fashion Foundation Awards

The company also sponsors the Fashion Foundation Awards in support of young designers.[6] Former winners include Haus Alkire,[7] John Patrick[8] Patrik Ervell[9] and Prabal Gurung.[10] The 2014 Fashion Fund Awards, which are the thirdteenth edition of the fund, winners are Timo Weiland, Degen, and Novis.[11] Past winners are "Zac Posen, Proenza Schouler, Rodarte, Alexander Wang, and Derek Lam."[11]

References

  1. 1 2 "Ecco Domani Background". Ecco Domani. Retrieved 2010-01-28.
  2. ↑ "Browse by Brand Name".
  3. ↑ Prial, Frank J. (1999-05-26). "Wine Talk: Losing a Taste for the Cheap Stuff". The New York Times. Retrieved 2010-01-28.
  4. ↑ Michael Bierut, William Drenttel, Steven Heller Looking Closer 5: Critical Writings on Graphic Design, Volume 5 Edition illustrated Allworth Communications, Inc., 2006 ISBN 978-1-58115-471-9. 243 pages, page 158
  5. ↑ Abraham Aamidor Real feature writing
  6. ↑ Gould-Simon, Alisa. "Ecco Domani Winners to Show at NYFW & on Lifetime". BlackBook Magazine. Retrieved 2010-01-28.
  7. ↑ "Ecco Domani's 2012 Winners Announced". Style.com. 2012-01-03. Retrieved 2014-05-13.
  8. ↑ "Organic, Fashion Designer".
  9. ↑ Borrelli-Persson, Laird (2010-01-15). "The Nifty 50: Patrik Ervell, Designer". T (New York Times). Retrieved 2010-01-28.
  10. ↑ Verner, Amy (2010-01-08). "Designer Prabal Gurung on his 'overnight' success". The Globe and Mail. Retrieved 2010-01-28.
  11. 1 2 Karimzadeh, Marc (14 January 2014). "Ecco Domani Names Fashion Foundation Award Winners". WWD. Retrieved 14 January 2014.

External links

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