Down in the DM
| "Down in the DM" | ||||||||||
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| Single by Yo Gotti | ||||||||||
| from the album The Art of Hustle | ||||||||||
| Released | October 27, 2015 | |||||||||
| Format | Digital download | |||||||||
| Recorded | 2015 | |||||||||
| Genre | Trap[1] | |||||||||
| Length | 3:01 | |||||||||
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| Writer(s) |
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| Yo Gotti singles chronology | ||||||||||
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"Down in the DM" is a song by American rapper Yo Gotti. The song was released on October 27, 2015,[2] as the lead single from his fifth studio album, The Art of Hustle. The song was produced by Ben Billions and Schife. The song was officially credited as featuring Nicki Minaj on US charts due to her remixed version of the song. The song has peaked at number 13 on the US Billboard Hot 100, making it Yo Gotti's first top 40 entry.
Critical reception
Rolling Stone named the remix of "Down in the DM" one of the 30 best songs of the first half of 2016: "On paper, a 34-year-old Southern rap lifer talking about his social media game should be embarrassing, but Yo Gotti has the right amount of bounce, humor and R-rated come-ons. Meanwhile, Nicki Minaj shows up to point out who's really in charge."[3] its one of the rocking hits in south africa
Music video
The song's accompanying music video premiered on February 4, 2016, via Yo Gotti's Vevo account on YouTube. The video features cameo appearances by Cee-Lo Green, Machine Gun Kelly, YG, Rae Sremmurd and DJ Khaled.[4]
Remix
On February 4, 2016, a remix of the song, featuring vocals from Trinidadian-American rapper Nicki Minaj, was released.[5]
Charts and certifications
Commercial performance
"Down in the DM" debuted at number 87 on the US Billboard Hot 100 for the chart dated December 19, 2015. Following the release of the Nicki Minaj-assisted remix, the song climbed from number 31 to a new peak at number 18 on the chart. The Hot 100 lift came largely thanks to a 154% increase in weekly sales. The song shifted 51,349 paid US downloads during the February 5–11 tracking period, and ranked as that week’s number 12 digital song.[6] The arrival of the remix additionally soared streams for the song by 59% to 7.2 million, with Spotify leading with 38% of overall plays across streaming providers.[7]
Weekly charts
| Chart (2015–16) | Peak position |
|---|---|
| Canada (Canadian Hot 100)[8] | 59 |
| US Billboard Hot 100[9] | 13 |
| US Hot R&B/Hip-Hop Songs (Billboard)[10] | 3 |
Certifications
| Region | Certification | Certified units/Sales |
|---|---|---|
| United States (RIAA)[11] | Platinum | 462,690[12] |
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^shipments figures based on certification alone | ||
References
- ↑ "YOGOTTI – DOWN IN THE DM". Retrieved 22 August 2016.
- ↑ "Down in the DM - Yo Gotti - Songs, Reviews, Credits - AllMusic". Retrieved 1 July 2016.
- ↑ Christopher R. Weingarten (June 22, 2016). "30 Best Songs of 2016 So Far". Billboard. Retrieved June 23, 2016.
- ↑ yogottiVEVO (4 February 2016). "Yo Gotti - Down In the DM". Retrieved 1 July 2016 – via YouTube.
- ↑ "Yo Gotti - Down In The DM (Remix) Feat. Nicki Minaj - Stream [New Song]". Retrieved 1 July 2016.
- ↑ "Hot 100: Yo Gotti & Nicki Minaj's "Down In The DM" Reaches #21". Retrieved February 17, 2016.
- ↑ "Beyonce Earns Highest R&B/Hip-Hop Airplay Chart Debut With 'Formation'". Retrieved February 18, 2016.
- ↑ "Yo Gotti – Chart history" Canadian Hot 100 for Yo Gotti.
- ↑ "Yo Gotti – Chart history" Billboard Hot 100 for Yo Gotti.
- ↑ "Yo Gotti – Chart history" Billboard Hot R&B/Hip-Hop Songs for Yo Gotti.
- ↑ "American single certifications – Yo Gotti – Down in the Dm". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
- ↑ "Hip Hop Single Sales: Drake, Desiigner & Rihanna". HipHopDX. April 16, 2016. Retrieved April 17, 2016.