DoubleTree

This article is about the hotel chain. For the pivot mechanism used for draught animals, see Whippletree (mechanism).
DoubleTree by Hilton
Industry Hotel
Founded January 1969 (1969-01)
Scottsdale, Arizona, U.S.
Headquarters McLean, Virginia, U.S.
Number of locations
 442
Area served
 Worldwide
Parent Hilton Worldwide
Website [www.doubletreehotelbedford.com]

DoubleTree by Hilton is an American hotel chain and a part of Hilton Worldwide. Most DoubleTree hotels are independently owned and operated by franchisees, but some are owned and/or managed by Hilton Worldwide.[1]

History

The first DoubleTree hotel opened in Scottsdale, Arizona, in 1969.[2] The Doubletree Corporation merged with Promus Hotel Corporation in December 1997, bringing together the Doubletree, Red Lion, Hampton Inn, and Embassy Suites brands.[3] In December 1999, Hilton Hotels Corporation acquired Promus Hotel Corporation which brought Doubletree Hotels and other Promus hotel brands under the umbrella of the newly renamed Hilton Worldwide.[4] In early 2011, Hilton Worldwide launched a logo and name rebranding for the chain, replacing the name "Doubletree" with "DoubleTree by Hilton".[5]

DoubleTree's strategy to grow the brand has been to convince operators of other brands to switch flags. This is in contrast to brands like Marriott or Sheraton which rely on new construction to grow their footprint. DoubleTree also provides lower cost options to improve properties, which help operators remain in the brand system.[6]

References

  1. ↑ Doubletree. World Franchising. Accessed October 2013.
  2. ↑ Doubletree by Hilton. Entrepreneur. Accessed December 2014.
  3. ↑ Promus and Doubletree Hotel Companies Will Merge. The New York Times. Accessed December 2014.
  4. ↑ Hilton to Buy Promus Chain, Creating One of Biggest Hotel Groups. The New York Times. Accessed December 2014.
  5. ↑ DoubleTree by Hilton Introduces New Global Brand Identity, Creating One of Biggest Hotel Groups. Business Wire. Accessed December 2014.
  6. ↑ Karmin, Craig. "Hotel Operators Ready to Rumble Over Upgrades". Wall Street Journal. ISSN 0099-9660. Retrieved 2015-10-23.
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