Det Nye

Det Nye
Chief editor Karine Thyness
Categories Women's magazine
Frequency 15-17 times per year
Circulation 27,670 (2013)
Publisher Egmont Group
First issue 1957 (1957)
Company Egmont Group
Country Norway
Based in Oslo
Language Norwegian
Website Det Nye

Det Nye is a Norwegian language women's magazine based in Oslo, Norway. It is one of the oldest magazines published in the country.[1]

History and profile

Det Nye was first published in 1957.[2][3] The target group of the magazine is women aged 18-25 years.[4] The magazine was published on a monthly basis until 1989 when its frequency was shifted to 15-17 times a year.[2] It is owned and published by Egmont Group.[5][6] Its headquarters is in Oslo.[4][5]

The target audience of Det Nye is young women aged 18-35 years.[2] The magazine contains feature articles as well as material on careers, fashion, sex and relationships.[4] The magazine also covers articles concerning the liberation of women.[1] From September 2006 the chief editor was Elizabeth Skårberg. In 2008 Hanne Aardal[5] was made the magazine's editor in chief. On 1 March 2011 Mari Midtstigen was appointed editor.

Circulation

Det Nye had a circulation of 110,400 copies in 1981 and 113,600 copies in 1982.[7] In 1999 it was one of the best-selling two women's magazines in Norway with a circulation of 70,000 copies.[8]

  • 2005: 62 284
  • 2006: 59 023
  • 2007: 52 798
  • 2008: 46 035[2]
  • 2009: 42 521
  • 2010: 36 321
  • 2011: 34 741
  • 2012: 30 712
  • 2013: 27 670
Circulation from 2005[9]

See also

References

  1. 1 2 Brita Ytre-Arne (2013). "Changing Magazine Journalism" (PDF). Nordicom Review. 34 (Special Issue): 75–88. Retrieved 20 September 2014.
  2. 1 2 3 4 "Det Nye". Store norske leksikon (in Norwegian). Retrieved 23 May 2015.
  3. Brita Ytre-Arne. "Women's magazines and their readers" (PhD Thesis). University of Bergen. Retrieved 20 September 2014.
  4. 1 2 3 "Factsheet". Publicitas. Retrieved 7 April 2015.
  5. 1 2 3 "Det Nye". FMD. Retrieved 7 April 2015.
  6. Ann Kristin Gresaker (2013). "Making religion relevant?" (PDF). Nordic Journal of Religion and Society. 26 (1). Retrieved 28 April 2015.
  7. Per Langhoff. "The effects of change of filters" (PDF). IFK. Retrieved 26 March 2015.
  8. "World Magazine Trends. Norway" (PDF). FIPP. Retrieved 23 May 2015.
  9. MBLs nettsider, Mediebedriftenes Landsforening (Norwegian Media Businesses' Association)

External links

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