Designer's World

Designer's World is a plug-and-play TV game a single-game console which plugs directly into a television made by Tiger Electronics, a subsidiary of Hasbro.[1] Aimed at pre-teen and teenage girls, the game revolves around the player building a successful fashion design company, while organizing fashion shows, managing the company's finances, and trying to keep the customers satisfied. The player travels the world doing things like designing clothes, receiving new models, buying new fabrics, and entering fashion shows. The player also receives an income for every successful fashion show. In the game, every fashion show has three judges. Every judge's difficulty is different. There are easy, medium, and hard judges. The player can find information about a judge or model in the "Profiles" section. in the main menu. Once the player passes every fashion city in the world, the game ends and shows what the player has done during the game time. Tiger Electronics also produced a similarly themed game also aimed at young teen girls, Dream Life.[2]


The game simulates both the business and design aspects of the fashion business. To operate a successful business in the game, players design the clothes they will sell, and then select from multiple models to show off their designs at fashion shows in Paris, New York, Tokyo and Milan.[3]


  1. Hasbro pays tribute to Hassenfeld, gives shareholders glimpse of future, The Providence Journal, May 26, 2006.
  2. Bednar, Joseph: Fun and Games, Business West: The Business Journal of Western Massachusetts, May 1, 2006.
  3. Case, Susan: Holiday Gift Guide, Lifestyle Magazine, December 2006.

External links

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