Dave Lewis (businessman)

Dave Lewis
Dave Lewis in 2013
Born	David John Lewis March 1965 (age 51) Yorkshire, England
Nationality	British
Alma mater	Trent Polytechnic (now Nottingham Trent University) Harvard Business School
Occupation	Businessman
Years active	1987–present
Salary	£4.133 million (total compensation)[1]
Title	CEO, Tesco
Term	September 2014-present
Predecessor	Philip Clarke
Successor	Incumbent
Spouse(s)	divorced
Children	2

David John Lewis (born March 1965) is a British businessman. He is the CEO of Tesco.^[2] In the past, he has worked for Unilever. In July 2014, it was announced that he was appointed CEO of Tesco. His last post at Unilever was president of global personal care.^[3] He left this role to become CEO of Tesco effective of 1 September 2014.^[4]

Early life

David John Lewis was born in March 1965,^[5] in Yorkshire.^[6]

Education

Lewis attended Hills Road Sixth Form College in Cambridge from 1979 to 1981.^[7]

After Thorne Grammar School, he went to university, graduating from Trent Polytechnic, now Nottingham Trent University, with a BA in Business Studies in 1987.^[8] He also attended Harvard University in 2002, where he completed the Advanced Management Programme offered by Harvard Business School.^[9] In 2012, Nottingham Trent University awarded Lewis with an honorary doctorate.^[10]

Career

Lewis worked at Unilever for over 27 years in various posts.^[11] In August 2014, he left the company to become CEO of the British multinational retailer Tesco.

Unilever

In 1987, after graduating from Nottingham Trent University, Lewis obtained a post as graduate trainee at the Anglo-Dutch multinational Unilever, in the UK.^[12] He worked at Unilever for 27 years from 1987 until September 2014.^[13] Between 1990 and 1992, he worked at National Accounts for the company.^[14]

One of the biggest successes of his career at Unilever was in 1992 when he launched Dove (toiletries), a personal care brand, in the UK.^[15] The launch of Dove in the UK was seen as a success considering the fact that Dove is now one of Unilever's largest brands contributing $5,885 million to the company for the year 2014.^[16] A year later, in 1993, he became company operations manager for Unilever in the UK.^[17]

During his 27 years at Unilever, Lewis occupied various posts around the world. After working for the company for 12 years, Lewis moved to South America in 1996 to begin work as Marketing Director of River Plate which involved Argentina, Paraguay and Uruguay.^[18] Three years later, in 1999, he moved to Indonesia where he worked as Managing Director of Unilever for the business of personal care of the country.^[19] From results produced by Unilever, Lewis managed to obtain an average annual growth rate of 30% for the business of personal care of Indonesia.^[20] He served at this post until September 2001.^[21] In 2002, he attended Harvard Business School where he completed the Advanced Management Programme before becoming Senior Vice President for Home and Personal Care of Central and Eastern Europe in 2002. He served at this post for three years. In 2005, he returned to the UK and worked as Managing Director of the UK's home and personal care business.^[22]

In 2004, Lewis and his team came up with the unconventional marketing approach called “Real Beauty” campaign as a marketing strategy for Unilever's Dove brand. This involved using everyday women rather than models to feature in the brand’s advertisements.^[23] The beauty campaign has received positive criticism since it has encouraged women to challenge the beauty standards of today’s world.^[24]

In 2007, he was appointed chairman of Unilever for UK and Ireland.^[25]

In 2010, after working for the company for 23 years, Lewis became president of the Americas.^[26] In 2011 he became President of Personal Care of the company.^[27] He occupied this post until September 2014 when he became CEO of Tesco.

When working at Unilever, he was nicknamed “Drastic Dave” which was a reflection of his management actions which included shortening the number of products produced by the company from 1600 to 400 and for cutting jobs which led to a massive decrease of 40% in company expenditure for the year 2007. ^[28] Before the sudden announcement in July 2014 that he would be leaving the company, he was a candidate to become Paul Polman's successor as CEO of Unilever.^[29] During his time at Unilever he was seen as an extremely valuable employee and, in a statement, the company said: "we are very sorry to see him go".^[30]

Tesco

On 21 July 2014, it was announced that Lewis was leaving Unilever to become CEO of Tesco.^[31][32] This was the result of Tesco’s previous CEO, Philip Clarke, stepping down from his post which he obtained in 2011. Lewis was scheduled to start work as CEO of Tesco on 1 October 2014, however he began work a month earlier than planned, on 1 September 2014.^[33]

Lewis became CEO after the debacle when it was revealed to the public that Tesco overestimated their profits by £250 million for the year 2014.^[34] Tesco has chosen Lewis to replace Clarke due to the many years of experience Lewis has gained throughout his career at Unilever working at various posts for both the national (UK) market as well as the international market.^[35] Lewis also has experience working with Tesco directly, being one of Tesco's largest suppliers of brands including Dove (toiletries), Vaseline and Lynx.^[36]

Lewis began working at Tesco on 1 September 2014 with a basic annual salary of £1.25 million.^[37]

Personal life

Lewis is divorced and has two daughters. He lives in Richmond, London.^[38]

Hobbies and interests

In interviews he has stated that he likes to stay physically active and particularly enjoys running. He believes and has stated that: "Improving the health and vitality of our people is an essential requirement".^[39] In 2008, he participated in the London Marathon sponsored by Flora, one of Unilever’s brands.^[40] In an interview for financial website This is Money, he revealed that he completed the marathon in 4 hours and 18 minutes. He has also participated in the annual triathlon held by Unilever.^[41] His other hobbies include photography, cooking and playing golf and racket sports. In an interview for London Evening Standard he revealed that being surrounded by the river and the park in Richmond, where he currently lives, encourages him to stay physically active.^[42]

References