DJ White Shadow

DJ White Shadow

Paul Blair aka DJ White Shadow
Background information
Birth name Paul Blair[1]
Born (1978-09-20) September 20, 1978
Youngstown, Ohio
Origin Chicago, Illinois
Occupation(s)
  • Producer
  • DJ
Website djwhiteshadow.com

Paul Blair (known by his stage name DJ White Shadow, sometimes written as DJWS) is an American music producer and DJ currently based in Chicago, Illinois.[2] He is best known as the producer for Yu-Gi-Oh! and Lady Gaga's Born This Way and Artpop albums.[3][4] Blair has played in numerous cities throughout the United States, including Los Angeles, Atlanta, Milwaukee, Las Vegas, and New York.[5] In addition he has toured as a headliner as well as with Lady Gaga internationally.[5]

In addition to his writing and producing, Blair has released three EPs as part of a Trilogy through DECON Records. He was featured in the Anheuser-Busch Pac-Man commercial for Super Bowl XLIX, the song for which he remixed using the original Pac-Man music.[6] His remixes have appeared in other television commercials including for Beats by Dre.[7] Blair was also nominated for a Grammy Award in 2012 for his work on Gaga's Born This Way album.[8]

Early life and education

Blair spent his younger years on a farm in Ohio and started collecting records when he was in second grade.[5] His family moved to Detroit, Michigan when he was in fifth grade and he purchased his first set of turntables at the age of 16.[1][5] Growing up in Detroit, he used to sneak out of his house to go to Techno shows when he was 15 years old.[5] Blair learned Japanese when he was younger and attended Michigan State University where he studied international business. His first year at MSU, he entered a Japanese exchange program in order to study abroad.[5]

Blair was 17 when he held his first residency, playing at the Delta Market while attending college in Takamatsu, Japan.[1] He got the residency by asking the owner to play some records one night at the bar. The owner invited Blair back to play every Thursday night which turned into his first official residency.[5] Despite performing as a DJ earlier in his lifetime, it was in Japan that he starting getting paid to perform.[9]

Career

After returning from Japan, Blair worked in various clubs and performed at parties throughout the midwest and moved from Detroit to New York prior to settling in Chicago. In 2002 he's work in first time for the Soundtrack of the serie Yu-Gi-Oh! in October 29, 2002, for after work in Yu-Gi-Oh! The Movie work in One Card Short for James Chatton and For The People with The Black Eyed Peas.[2] He eventually began playing for corporate clients that included Google, Nike, Playboy, and Guinness.[10] He held residence at it-nightspot Hyde in Los Angeles where he eventually ran into Lady Gaga.[11]

Blair met Lady Gaga during one of his shows in Los Angeles,[5] and went on to help write and produce nine songs on her second studio album, Born This Way. He co-wrote and produced the album's title track "Born This Way" which went to number one on various charts and was nominated for a Grammy Award.[5] Following the release of the album, Blair toured with Gaga for two years, performing with Gaga and working on different projects.[5] Blair continued to work with Gaga, co-writing and producing much of her Artpop album which was released in 2013.[2] He co-wrote the lead single "Applause" which reached #1 on numerous charts and was performed live by Gaga at the 2013 MTV Video Music Awards. For Artpop, Blair worked with Gaga recording 70 to 100 songs,[12] later performing at ArtRave, a two-day event hosted by Gaga to promote the album.[3] Blair is also credited with partnering R Kelly with Lady Gaga for the song "Do What U Want", the second song from the album, also remixing a version of the song.[2][13]

In addition to Lady Gaga, Blair has remixed songs for various other artists. In 2010 he remixed "Fall in Love" and "Freak", two singles from Estelle that were later released as part of her 2012 album All of Me.[14][15] The following year he remixed two songs that appeared on Kitsuné Maison Compilation 12: The Good Fun Issue, also playing at the album release party.[16] In 2012 Blair remixed a version of Chris Brown's song "Don't Wake Me Up". His remix also appeared on Brown's Germany Digital Remix EP of the same song.[17] Blair also mixed Time of Our Lives a compilation released by Pitbull and Ne-Yo in 2014.[18] Blair has released three EPs as part of a trilogy through Decon Records.[19] The first of which was I'm Killing Me, a five song compilation that he released for free on his own website in 2011.[20] The second, Pussy, Drugs, Fear, was released in 2013,[21] with the third, The Clock is Ticking, released the same year.[2] Releases from the trilogy were featured in articles with Billboard, including the title track "The Clock Is Ticking", the video for which depicts a man's life story from conception through death.[2] The video to the song "Fear" was described by Billboard as one that skewers the images of violence that constitute our cultural notion of fear.[8]

Blair's work in music took him to television when was hired by Anheuser-Busch to work on its #upforanything campaign for the 2015 Super Bowl.[22] He was featured in the company's "Coin" advertisement that featured a life size maze resembling the 1980 video game Pac-Man.[23] The music for the commercial was a remix of the original Pac-Man music, mixed by DJ White Shadow himself.[22] Blair also worked with Namco on the project, the copyright holder to the original Pac-Man.[24]

Discography

EP's

List of EP's, with year released
Title Album details
I'm Killing Me
Pussy Drugs Fear
  • Released: 2013
  • Label: Decon Records
  • Format: Digital download
The Clock Is Ticking
  • Released: 2013
  • Label: Decon Records
  • Format: Digital download

Production

Year Title Artist Album
2002 "Yu-Gi-Oh! Theme"
"Time to Duel"
"I'm Back"
"Exodia"
"World of Yu-Gi-Oh!"
Yu-Gi-Oh! Yu-Gi-Oh! Music to Duel By
2004 "For The People"
"One Card Short"
"Step Up"
"Shadow Games"
"It's Over"
"U Better Fear Me"
"Power Within"
"Believe In"
The Black Eyed Peas
James Chatton
Jean Rodriguez
Trixie Reiss
Fatty Koo
The Deleted
Dan Metreyeon
Skwib
Yu-Gi-Oh! The Movie
2011 "Americano"
"Bad Kids"
"Black Jesus † Amen Fashion"
"Bloody Mary"
"Born This Way"
"The Edge of Glory"
"Electric Chapel"
"Government Hooker"
"Highway Unicorn (Road to Love)"
Lady Gaga Born This Way
2013 "ARTPOP"
"Applause"
"Do What U Want"
"Jewels N' Drugs"
"MANiCURE"
"Sexxx Dreams"
"Swine"
Lady Gaga Artpop

Remixes

Year Title Artist
2010 "Fall in Love (DJ White Shadow Remix)"
"Freak (DJ White Shadow Remix)"
Estelle
2011 "Born This Way (DJ White Shadow Remix)"
"Judas (Dj White Shadow Remix)"
"Scheiße (DJ White Shadow Remix)"
Lady Gaga
2012 "Don't Wake Me Up (Dj White Shadow Remix)"
Chris Brown
2014 "Applause (DJ White Shadow Trap Remix))"
"Applause (DJ White Shadow Electrotech Remix)"
"Do What U Want feat. R. Kelly (DJ White Shadow Remix)"
Lady Gaga
2014 "Time of Our Lives" Pitbull & Ne-Yo
2015 "DJ White Shadow vs. PacMan" Namco

Philanthropy

Blair is involved in numerous philanthropic activities. He is a supporter of Turn it Up for Change, a campaign sponsored by the Human Rights Campaign in support of marriage equality.[25] He is a spokesperson for the campaign along with Jennifer Hudson.[26] He joined Lance Bass and Joey Fatone for an NSYNC reunion show in 2009, the proceeds of which went to support the Chris Kirkpatrick Foundation.[27] In 2013 he performed for the Wood Family Foundation, the non-profit founded by former Chicago Cubs pitcher Kerry Wood.[28]

References

  1. 1 2 3 "15 Minutes with DJ White Shadow, aka Paul Blair". Chicago Mag. January 7, 2008. Retrieved February 26, 2015.
  2. 1 2 3 4 5 6 McCarthy, Zel (December 5, 2013). "DJ White Shadow 'The Clock Is Ticking' Video Premier". Billboard. Retrieved February 20, 2015.
  3. 1 2 Musacchio, Lauren (November 11, 2013). "Gaga Producer: She Was a 'Glitery Mermaid' on 'Artpop'". Rolling Stone. Retrieved February 20, 2015.
  4. Lipshutz, Jason (February 2, 2011). "Lady Gaga's 'Born This Way' Is 'Much More Complex' Than 'Fame' Says DJ White Shadow". Billboard. Retrieved February 20, 2015.
  5. 1 2 3 4 5 6 7 8 9 10 Caruso, Chris (December 2, 2013). "DJ White Shadow: Lady Gaga's Go-To Guy". DJ Times. Retrieved February 26, 2015.
  6. Caruso, Chris (January 28, 2015). "Watch DJ White Shadow's Bud Light Super Bowl Commercial". DJ Times. Retrieved February 27, 2015.
  7. Muhammad, Latifah (October 21, 2013). "Lady Gaga and R. Kelly Team Up on Do What You Want". BET. Retrieved February 27, 2015.
  8. 1 2 McCarthy, Zel (July 9, 2013). "DJ White Shadow, 'Fear' Video First Watch". Billboard. Retrieved February 20, 2015.
  9. Bosso, Joe (August 14, 2011). "Lady Gaga producer DJ White Shadow on Born This Way and his new EP". Music Radar. Retrieved February 27, 2015.
  10. "DJ White Shadow". Shure. Retrieved February 27, 2015.
  11. Lee, Matt (June 22, 2011). "DJ White Shadow Helps Lady Gaga Craft 'Born This Way'". Hour Detroit. Retrieved February 27, 2015.
  12. Corner, Lewis (August 15, 2013). "Lady Gaga recorded 70–100 songs for new album ARTPOP". Digital Spy. Retrieved March 4, 2015.
  13. Gomez, Luis (October 21, 2013). "How R. Kelly ended up on Lady Gaga's 'Do What U Want'". Chicago Tribune. Retrieved February 27, 2015.
  14. Dolan, Jon (February 28, 2012). "Estelle All of Me Music Review". Rolling Stone. Retrieved March 5, 2015.
  15. "Estelle Freak (Remixes)". The Word Remix Makes Me Hard. Retrieved March 5, 2015.
  16. "Meet White Shadow – Kitsune Maison 12". Kitsune official website. Retrieved March 5, 2015.
  17. "iTunes – Music – Don't Wake Me Up (Remixes) – EP 2 von Chris Brown" (in German). iTunes Store (Germany). Apple. Retrieved March 5, 2012.
  18. "Time of Our Lives (@DJWS Remix)". Mix Matters. Archived from the original on March 12, 2015. Retrieved March 5, 2015.
  19. Caruso, Chris (July 17, 2013). "DJ White Shadow Releases Explosive 'Fear' Video & Gears Up for EP Trilogy". DJ Times. Retrieved February 27, 2015.
  20. Graff, Gary (August 11, 2011). "Lady Gaga May Have 'Ruined' Cohort White Shadow". Billboard. Retrieved February 27, 2015.
  21. Sadri, Arshan (August 7, 2013). "Must-Watch Music Videos: DJ White Shadow's Trilogy of Found Footage". Tube Filter. Retrieved February 27, 2015.
  22. 1 2 Burton, Bonnie (February 2, 2015). "Go behind the scenes of the Pac-Man Super Bowl ad". Cnet. Retrieved February 27, 2015.
  23. "Super Bowl: Anheuser-Busch releases details on Bud LIght, Budweiser TV sports". Austin Free Press. February 1, 2015. Retrieved February 27, 2015.
  24. Makuch, Eddie (January 29, 2015). "Go Behind The Scenes of the Crazy Pac-Man Super Bowl Ad". Game Spot. Retrieved March 4, 2015.
  25. Barbin, Justin (January 23, 2015). "Windy City Happening: Jennifer Hudson and Turn It Up for Change". The Huffington Post. Retrieved February 27, 2015.
  26. Carter, Theresa (January 12, 2015). "Turn It Up For Change with Jennifer Hudson & DJ White Shadow". The Local Tourist. Retrieved February 27, 2015.
  27. Bartolomeo, Joey (October 19, 2009). "NSYNC Reunion Could Still Happen". People Magazine. Retrieved February 27, 2015.
  28. "Retired Chicago Cubs Kerry Wood Announces Warm Wishes Holiday Adoption Program and Woody's Winter-Warm Up Tickets Sales". Chicago Tribune. December 6, 2013. Retrieved February 27, 2015.

External links

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