Country Crock

Shedd's Country Crock is a food brand owned by Unilever. It originally sold spreads such as margarine (and cheese for a limited time), but later extended to side dishes, particularly mashed potatoes and pasta, made by Hormel under license.

The Shedd's brand was a product of Shedd-Bartush Foods based in Detroit. It made and marketed margarine (beginning in 1945) [1] and Shedd's peanut butter as well as salad dressing and prune juice.[2] It merged in 1959 with Beatrice Foods[3] before they sold the Shedd's business to Unilever in 1984 following Beatrice's merger with Esmark.

As of July 2015, Shedd's Country Crock changed the recipe to remove preservatives and artificial flavors. This new recipe has been poorly received. This has resulted in the Country Crock website and Facebook page being flooded with negative reviews.[4][5]

References

  1. ↑ http://www.soyinfocenter.com/HSS/margarine2.php
  2. ↑ https://www.newspapers.com/newspage/97512641/
  3. ↑ http://archives.chicagotribune.com/1959/03/30/page/59/article/detroit-firm-beatrice-in-merger-pact
  4. ↑ "Consumers are upset over Country Crock's 'revolting' new recipe". foxnews.com. foxnews. Retrieved 2 September 2015.
  5. ↑ Quirk, Mary Beth. ""You Have Ruined Waffles": Many Country Crock Customers Up In Arms Over Spread's New Recipe". consumerist.com. consumerist. Retrieved 2 September 2015.


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