Contingency sponsorship

Contingency decals on a NASCAR car

Common in auto racing, contingency sponsorship is a form of sponsorship whereby race teams place company decals on their vehicles in exchange for awards for winning or meeting certain performance goals.[1] These awards can be monetary or can include credits for free or discounted equipment.[2]

The best known example of a series with many contingency sponsorships is the NASCAR Sprint Cup Series. The front fenders of the cars are mottled with rectangular decals that teams are either required or financially encouraged to display.[1] Some of the more lucrative contingencies are the Coors Light Pole Award and the Sunoco Rookie of the Year Award.[1]

Contingency sponsorship can sometimes include granting the right for the sponsor to use images of the driver and his car in promotional literature and advertising. Some contingencies require the team to use the sponsor's equipment in addition to displaying a decal.[2]

References

  1. 1 2 3 http://sports.espn.go.com/rpm/nascar/icons/news/story?id=3315850
  2. 1 2 http://www.scca.com/solo/content.cfm?cid=44518


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