Conceptual design

Conceptual Design is an umbrella term given to all forms of non-aesthetic design management disciplines. It is an early phase of the design process, in which the broad outlines of function and form of something are articulated. It includes the design of interactions, experiences, processes and strategies. It involves an understanding of people's needs - and how to meet them with products, services, & processes. Common artifacts of conceptual design are concept sketches and models.

Since the emergence of design thinking as a vehicle for business and research development, many conventionally trained aesthetic designers have wrongly been called upon to support organizations with workshops pertaining specifically to business or process development in the incorrect assumption that all design is equal in this capacity. This has resulted in a large shadow being cast over the role of design in business and development and questions being asked about the value of design as a tool for business and research development.

The Conceptual Design Forum

The Conceptual Design Forum was proposed in early 2015 by Jonathan Häsen, founder of Häsen Global Concept Development,^[1] in an effort to distinguish the independent nature of non-aesthetic design disciplines such as service design, user experience design, human-technology interaction design, spatial design as well as all forms of design and innovation management. It is asserted that those investing in design for the commercial and developmental benefits it offers, stand to benefit from understanding the distinction between aesthetic design disciplines such as graphic design and architectural design and those of conceptual design practitioners. With the UK and EU governments pledging enormous contributions into innovation ^[2] and design management,^[3] understanding the variations within the design field is an essential step in the management process. Without a strong understanding of the specific differences within design, it becomes increasingly difficult to identify how any organization can utilize creative acumen in the correct capacity.^[4]

External links

http://www.hasen.org.uk

References

Communication design	Advertising Book design Corporate design Exhibit design Film title design Graphic design Environmental Motion Postage stamp design Print design Illustration Information design Instructional design News design Photography Retail design Signage / Traffic sign design Typography / Type design Video design Visual merchandising

Environmental design	Architecture Architectural lighting design Building design Passive solar Ecological design Environmental impact design Garden design Computer-aided Healthy community design Hotel design Interior architecture Interior design EID Keyline design Landscape architecture Sustainable Landscape design Spatial design Transition design Urban design

Industrial design	Automotive design Automotive suspension design CMF design Corrugated box design Electric guitar design Furniture design Sustainable Hardware interface design Motorcycle design Packaging and labeling Photographic lens design Product design Production design Sensory design Service design

Interaction design	Experience design EED Game design Level design Video game design Hardware interface design Icon design Immersive design Information design Sonic interaction design User experience design User interface design Web design

Other applied arts	Public art design Ceramic / glass design Fashion design Costume design Jewelry design Floral design Game art design Property design Scenic design Sound design Stage/set lighting design Textile design

Other design & engineering	Algorithm design Boiler design Conceptual design Database design Drug design Electrical system design Experimental design Filter design Job design Integrated circuit design Circuit design Physical design Power network design Nuclear weapon design Nucleic acid design Organization design Process design Processor design Protein design Research design Social design Software design Spacecraft design Strategic design Systems design

Approaches

Tools
Intellectual property
Organizations
Awards

Tools	AAD Architectural model Blueprint Comprehensive layout CAD CAID Virtual home design software CAutoD Design quality indicator Electronic design automation Flowchart Mockup Product design specification Prototype Sketch Storyboard Technical drawing Web design program Website wireframe

Intellectual property	Community design Design around Design patent Geschmacksmuster Industrial design rights European Union

Organizations	AIGA Chartered Society of Designers Design and Industries Association Design Council International Forum Design The Design Society Design Research Society

Awards	European Design Award German Design Award Good Design Award (Chicago) Good Design Award (Japan) Graphex IF product design award James Dyson Award Prince Philip Designers Prize

Conceptual design

The Conceptual Design Forum

External links

References

See also