Concept car

1938 Buick Y-Job, the first concept car

A concept car (also known as concept vehicle, show vehicle or prototype) is a car made to showcase new styling and/or new technology. They are often shown at motor shows to gauge customer reaction to new and radical designs which may or may not be mass-produced. General Motors designer Harley Earl is generally credited with inventing the concept car, and did much to popularize it through its traveling Motorama shows of the 1950s.

Concept cars never go into production directly. In modern times all would have to undergo many changes before the design is finalized for the sake of practicality, safety, regulatory compliance, and cost. A "production-intent" vehicle, as opposed to a concept vehicle, serves this purpose.[1] They are also known as prototype cars, but should not be confused with prototype race cars such as the Le Mans Prototype.


Concept cars are often radical in engine or design. Some use non-traditional, exotic, or expensive materials, ranging from paper to carbon fiber to refined alloys. Others have unique layouts, such as gullwing doors, 3 or 5 (or more) wheels, or special abilities not usually found on cars. Because of these often impractical or unprofitable leanings, many concept cars never get past scale models, or even drawings in computer design. Other more traditional concepts can be developed into fully drivable (operational) vehicles with a working drivetrain and accessories. The state of most concept cars lies somewhere in between and does not represent the final product. A very small proportion of concept cars are functional to any useful extent, some cannot move safely at anything above 10 mph.

Inoperative "mock-ups" are usually made of wax, clay, metal, fiberglass, plastic or a combination thereof.

If drivable, the drivetrain is often borrowed from a production vehicle from the same company, or may have defects and imperfections in design. They can also be quite refined, such as General Motors' Cadillac Sixteen concept.[2]

After a concept car's useful life is over, the cars are usually destroyed. Some survive, however, either in a company's museum or hidden away in storage. One unused but operational concept car that languished for years in the North Hollywood, California shop of car customizer George Barris, Ford Motor Company's "Lincoln Futura" from 1954, received a new lease on life as the Batmobile in the Batman series that debuted in 1966 on the ABC Television Network.

Notable concept cars

Model Notes
Alfa Romeo BAT cars 1950s aerodynamic studies by Bertone.
Aston Martin Atom Designed in 1939 by Claude Hill. Fully functional and still in road-worthy condition, it was adopted by Aston Martin owner David Brown into a racing car that won outright at the 1948 Spa 24 Hours and became the basis for the DB1.
BMW GINA A fabric-skinned shape-shifting sports car. This platform (aside from the body material and changing shape) was adopted in 2012 for the BMW i3 and BMW i8 Electric Vehicles.
Buick Y-Job Designed in the late 1930s by the famous General Motors designer Harley Earl. Considered by most to be the first concept car.[3] Inspired many other Buick vehicles, including the Buick Blackhawk Concept.
General Motors Le Sabre Built by Harley Earl in 1951, it helped introduce 12 volt electrics and the aluminum 215 ci V8 to GM. This nameplate was transferred over to be a production vehicle.
Cadillac Cyclone Built in 1959, it is one of Harley Earl's last designs. Its futuristic styling was heavily influenced by 1950's aviation and rocketry.
Cadillac Debutante Considered the most luxurious car ever built, the Cadillac Debutante came with leopard skin interior with a 24 karat gold instrument panel and fittings.
Chevrolet Corvette Mako Shark Previewed the design of the 1968–1982 production Corvette.
Chevrolet Volt One of the first plug-in hybrid electric vehicle concept cars. This vehicle was launched with limited availability in certain states in early 2011, with availability in all of the United States, as well as parts of Europe by the end of 2012. The production car is the successor to the failed GM EV-1, originally leased through Saturn dealerships.
Chevrolet Corvair Monza GT 1962 mid-engined experimental prototype.
Dodge Tomahawk A 2003 V10-powered four-wheel motorcycle-like design that drew attention for its audacity, and the debunked claim that it could hypothetically reach speeds of 300 to 420 mph (480 to 680 km/h)
Ferrari Modulo Designed by Paolo Martin of the Italian carozzeria Pininfarina, unveiled at the 1970 Geneva Motor Show.
Ford Nucleon A nuclear-powered car.
Ford Probe A series of four designs between 1979 and 1983 of which the Probe III was eventually developed into the Ford Sierra.
Ford SYNus First shown in 2005. This design was developed to explore the creation of an ultra-safe roadgoing environment.
General Motors Firebird A series of gas turbine-powered cars. Pontiac adopted this nameplate based on the Chevrolet Camaro. The nameplate was retired in 2002, along with the Chevrolet Camaro, which was revived in 2010.
Holden Efijy Based around the Holden FJ, named the United States concept car of the year for 2007.[4]
Lancia Megagamma The prototype for the modern MPV (minivan).[5][6]
Mercedes-Benz F700 Its PRE-SCAN road scanning suspension allows you to not feel any bumps and humps on the road (developed later into Magic Body Control). This design will lead to the development of the next-generation Mercedes-Benz A-Class, Mercedes-Benz B-Class, and Mercedes-Benz C-Class.
MIT Car The Massachusetts Institute of Technology concept car with Frank Gehry.[7]
Phantom Corsair A 1930s concept car, developed by Rust Heinz.
Pontiac Bonneville Special Pontiac's first 2-seater sportscar that debuted at the 1954 Motorama. This nameplate carried over to a Pontiac sports car of the 1950s.
Pontiac Club de Mer Pontiac's all stainless steel sportscar that debuted at the 1956 Motorama.
Porsche 989 Porsche's first 4-door car, a predecessor of the Porsche Panamera.
Rolls-Royce 1EX The first in a series of 'experimental models', the 1EX was built by Rolls Royce in 1919 on a 40/50 h.p. chassis to test and develop their cars. Individual EX models were produced for over 40 years ending with the 45EX in 1958.The Ghost name Rolls Royce Ghost was adopted in 2011 as a production vehicle. 1EX was also used for the concept version of this Rolls-Royce vehicle.[8]
Volvo VESC Used as testbed in the development of safety features incorporated into the Volvo 240 series cars, used by the NHTSA as a basis for later safety standards, including self-retracting three-point seatbelts, crumple zones, head restraints, rollover protection, and shock-absorbing zero-damage bumpers.[9][10]

See also

Wikimedia Commons has media related to Concept vehicles.


  1. Chrysler "Jolts" PHEV Race; PHEV Ads; V2Green Acquired Archived December 19, 2008, at the Wayback Machine., Sep 24, 2008, CalCars (California Cars Initiative)
  2. Cadillac Sixteen, by Nick Hull, Detroit Auto Show 2003 Highlights, Car Design News, Inc.
  3. Wilkinson, Stephan (2005), Man And Machine: The Best of Stephan Wilkinson, Rowman & Littlefield, p. 83, ISBN 9781599216799, retrieved August 2, 2016
  4. "Bold Holden wins top US award". News Limited. 2007-06-22. Retrieved 2007-07-15.
  5. Tumminelli, Paolo (2004). Car Design. teNeues. p. 66. ISBN 3-8238-4561-6.
  6. "30 Years of ItalDesign". Jack Yan & Associates. 1998. Retrieved 2008-01-03.
  7. Concept Car w/ GM & Frank O. Gehry
  8. Mosher, David (July 10, 2004). "Australian International Motor Show – Rolls-Royce Speech". Maybach. Retrieved 21 May 2011.
  9. "Ett säkert kort från Hisingen". (in Swedish). Dagens Nyheter. 2012-04-24. Retrieved 10 August 2015.
  10. "Volvo questions need for safety vehicles...". New Scientist. 58 (842): 160. 19 April 1973.
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