Cogobuy

Cogobuy Group
Public
Traded as SEHK: 400
Industry Consumer Electronics
Founded December 10, 2010 (2010-12-10) in Shenzhen, China
Founder Jeffrey (Jingwei) Kang
Headquarters Shenzhen, China
Number of locations
6
Area served
Worldwide
Key people
Jeffrey (Jingwei) Kang (Chairman and CEO)
Revenue Increase RMB$6.8 billion (2014)
Profit Increase RMB$194 million (2014)
Total assets Increase RMB$3.4 billion (2014)
Total equity Increase RMB$3.7 billion (2013)
Number of employees
750
Subsidiaries IngDan Ltd
Website Cogobuy.com

Cogobuy Group PLC is a publicly listed company on the Hong Kong Stock Exchange as SEHK: 400.[1] The company primarily deals with computer and telecommunication hardware. It provides an e-commerce platform for electronic goods in China, although the company and its subsidiaries distribute their products globally. It operates the largest transaction-based e-commerce platform for IC and other electronic components in China as measured by GMV in 2013, (Analysys International & CSCI Investment Bank).[2]

History


Cogobuy was incorporated as an exempted company with limited liability in the Cayman Islands on February 1, 2012.[3] The founder, Jingwei Kang, had considerable experience in the electronic components industry in China.[4] Its core business, the trading of IC and other electronic components, was originally carried out by several predecessor entities, previously owned by Viewtran,[5] and listed on the NASDAQ stock market as 'VIEW' since 2004.[6] Cogobuy's Controlling Shareholder Jeffrey Kang was a 38.7% shareholder of Viewtran until Cogobuy acquired the predecessor entities on November 15, 2012.[7]

On the 18th of July 2014 Cogobuy floated their stock on the Hong Kong Stock Exchange as SEHK: 400[8] with UBS underwriting Cogobuy's Initial Public Offering (IPO)[9] of HK$1.37bn (US$177m) and a share price HK$4.00.[10] In the first year its stock had a 107.75% Year Over Year (YOY) return.[11]

E-Commerce Platform

Cogobuy's e-commerce platform includes a direct sales platform, an online marketplace and a team of technical consultants and sales representatives.[12] In 2013, the firm fulfilled orders with a GMV of approximately RMB3.9 billion. It serves electronics manufacturers including small and medium-sized enterprises.[13][14]

The user interface consists of a direct sales platform, on which the firm offer Integrated circuits and other electronic components to customers directly[15] and a marketplace platform launched in 2013, on which third-party merchants sell their products to customers and pay Cogobuy commissions.[16]

In 2015 the direct sales platform accounted for 76.1% of the purchases on the website, with outside marketplace sellers accounting for 16.3% of there total revenue, the balance came from there supply chain financing business.[17] The firm's online sales increased 18-fold to RMB3.9 billion (US$630.30 million) in 2013 from RMB217 million (US$35.07 million) in 2012, garnering about a 50% share of the Chinese online electronics parts market.[18]

References

  1. "All Hong Kong Stock Exchange Listed Securities". Hong Kong Stock Exchange. 2015.
  2. "A leading vertical e-commerce platform serving the electronics manufacturing industry in China" (PDF). CSCI Finance Holdings. 2014.
  3. "Cogobuy Group (0400 HK): A product of fruitful M&A" (PDF). SBI China Capital Financial Services Limited. 2014.
  4. "Cogobuy E-Commerce Site Enterpreneur Joins China's Billionaires Ranks". Forbes. 2015.
  5. "Viewtran Annual Report" (PDF). U.S. Securities and Exchange Commission. 2014.
  6. "Viewtran Group, Inc. Announces Voluntary Delisting from NASDAQ Stock Market". PR Newswire. 2015.
  7. "Viewtran History, Reorganization and Corporate Structure" (PDF). HKEx News. 2013.
  8. "Investors buy Cogobuy story with $177m HK IPO". SBIGlobal Capital. 2014.
  9. "UBS Coordinated Prospectus 2014" (PDF). UBS. 2014.
  10. "Retail Investors Snap Up Cogobuy". Finance Asia. 2014.
  11. "Bloomberg Markets - Cogobuy HK:400". Bloomberg. 2015.
  12. "Cogobuy Becomes Supply Chain Service Platform of Zhongguancun Science Park". Reuters. 2015.
  13. "M2M Beyond the Enterprise: The Rise of the Connected SME". The Engineer. 2014.
  14. "Main Board Listing Research" (PDF). East Asia Securities Co Finance Holdings. 2014.
  15. "Cogobuy Implemented A Strategic Cooperation To Jointly Build An Intelligent Hardware Ecosystem". EFY Times. 2015.
  16. "Cogobuy IPO Company Information". etNet News. 2015.
  17. "Sales Surge 63% on China's Cogobuy Electronics Marketplace". Internet Retailer News. 2015.
  18. "Chinese online electronics distributor Cogobuy raises $177 million in an IPO". Vertical Web Media. 2014.

External links

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